幽默易懂的MBA

更新时间:2023-07-30 21:03:39 阅读: 评论:0

An MBA in less than 400 pages?
幽默易懂:MBA都学什么
Can you really pack a two-year, $250,000-curriculum in a single book? Author and longtime Fortune columnist Stanley Bing ts out to do exactly that in The Curriculum: Everything You Need to Know to Be a Master of Business Arts.
需要花费两年时间,外加250,000万美元才能学到的课程,真的可以浓缩进一本书里?《财富》杂志(Fortune)资深专栏作家、《商界大腕完全行为指南》(The Curriculum: Everything You Need to Know to Be a Master of Business Arts)一书的作者就希望能做到。
偶然所得税税率If the concept strikes you as preposterous, a peek inside will do little to dispel your doubts. From the accreditation body, the National Association for Serious Study ("dedicated to a number of rious studies"), to a core curriculum that includes "Not Appearing Stupid" and "Crazy People," the book offers a satirical take on an overly staid subject. Think Stephen Colbert meets B-school -- with info-graphics.
如果你认为这种想法很荒谬,那么,仅靠走马观花式的了解是不会打消你的质疑的。从认证机构国家严肃研究协会(National Association for Serious Studies,“献身于各种严肃研究”),再到核心课程,如“不要犯傻”和“疯狂的人”,书中对过度保守的商学科目进行了讽刺。大家可以想象一下(喜剧明星)斯蒂芬科尔伯特遇到商学院会碰撞出什么火花,而且还是带图解的那种。
The humor, though pointed, is not what's surprising. Rather, it's the truth behind Bing's approach. Just as "The Office" and "Dilbert" magnify the absurdities of the 9-to-5 grind, Bing us humor to poke holes in accepted business pedagogy. The glossary, for instance, defines marketing as the "art of creating demand for a product or rvice nobody knows they need," while mergers are compared with inct marriage: "one spou, and all its bodily parts, will be eaten as soon as intercour is done."
书中尖锐的幽默并不令人意外。相反,真正令人意外的是斯坦利表达方式背后的真相。正如电影《办公室》(The Office)和漫画人物“呆伯特”(Dilbert)放大了朝九晚五无聊工作的不合理之处一样,斯坦利也在通过幽默的方式,寻找公认的商学教育法的漏洞。例如,
在术语中,市场营销被定义成“为没有人需要的产品或服务创造需求的艺术”,而并购被比喻成昆虫的结合:“交配刚一结束,其中一方的身体便被对方吃个精光。”
For all its flippancy, the book includes valuable lessons: write short emails, don't sound stupid, learn how to bullshit effectively, be respectful but not rvile, and ditch the Bluetooth.
除了这些尖锐的讽刺外,书中也包含许多宝贵的建议:电子邮件要写得简洁,别说傻话,学会如何高效地吹牛,要恭敬但不要奴颜婢膝,放弃蓝牙设备等。
Without the strictures of academia, Bing throws political correctness to the wind and offers his readers a crash cour on business boiled down to what it really is: interactions between humans for money and all the complications that invites. While the book is not likely to replace an MBA, it's certainly a solid guide to navigating the nuances of the business world.
由于本书没有学术类图书的限制,因此斯坦利把政治正确性完全抛在脑后,为读者奉上了
苹果手机刷机教程一堂商学速成课,同时还挖掘出了商业的本质:追逐利益的人类之间的互动,以及互动过程中产生的各种复杂情况。虽然本书不可能取代MBA课程,但却是一份有含金量的指导性读物,可以让读者了解商业世界的玄妙之处。天门山介绍
In an interview with Poets&Quants, Bing lays out his motivations for writing the book, where B-schools are missing the mark, and his advice for business students.
斯坦利在接受社交网站Poets&Quants的采访时透露了本书创作的动机,那就是商学院的不足之处,以及给商学院学生的建议。
What prompted you to write the book?
是什么促使你创作这本书?郭声宏
I've written a lot of books that straddle the line between whimsy and advice. In What Would Machiavelli Do? I explored why mean people do so well in business and in Crazy Boss I explored the idea that pathology, which would be liability in any other venue, can be an ast in business. So I've been thinking about the things and working in corp
orations for a long time, and I wanted to aggregate a lot of the ideas in a cour of study that would explore the irrational like a classical MBA explores the rational.
我写过的许多书经常会横跨奇思妙想与忠告之间的界限。在《马基雅弗利式的处世之道》(What Would Machiavelli Do?)一书中,我探讨了为什么吝啬的人在商界更如鱼得水。在《疯狂的老板》(国际护士节Crazy Boss )中,我认为病态在其他场合可能是不利因素,但在商业中可能是优点。我一直在思考这些事情,同时我又在商界工作了很长时间,所以正如传统MBA研究商业的合理因素一样,我想把这些观点作为一个研究课题,探索商业中不合逻辑的因素。
I've always en business as being more irrational, emotional, personality-driven, and humorous than how it's portrayed in business writing. I looked at what people study when they get their MBAs. I reviewed the curricula of top business schools, including Kellogg, Harvard, Stanford, and Stern. Much of it didn't speak to me or the skills that deliver success to people I've known. So I did an alternative curriculum.
我一直认为,商业并不像商业刊物中描述的那样,而是不合逻辑的,更加感性,更加幽默,
受到个性的驱动。我看过人们在读MBA时学习的内容。我研究了顶级商学院的课程,比如凯洛格(Kellogg)、哈佛(Harvard)、斯坦福(Stanford)和斯特恩(Stern家礼)等商学院。是什么因素或哪些能力让我所了解的人取得了成功?大多数课程根本没有回答这个问题。所以,我就编写了这部替代性的课程。
The book is quite harsh on the MBA. Do you think it's a dud degree?拼音打字训练
书中对MBA进行了尖锐的批评。你认为小学五年级数学题MBA是毫无用处的学位吗?
I think business school is marketed as if it's a panacea for everything. I stopped in Oakland, Calif., and saw three enormous billboards telling people they should go get their MBA. They can choo from Davis, Berkeley, or Stanford. But do all the people really need an MBA?

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