大学英语六级改革适用（阅读）模拟题2019年(27)
(总分710,考试时间130分钟)
Part III Reading Comprehension
Section C
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and ll products and rvices with one another. Such business-to-business sales make n becau business people typically know what product they're looking for.
Nonetheless, **panies still hesitate to u the Web becau of doubts about its reliability. "Business need to feel they can trust the pathway between them and the supplier," says nior analyst Blane Erwin of Forrester Rearch. **panies are limiting the risk by conducting online transactions only with established business partners who are given acces
s to **pany's private intranet.
Another major shift in the model for **merce concerns the technology available for marketing. Until recently, Internet marketing activities have focud on strategies to "pull" customers into sites. In the past year, however, **panies have developed tools that **panies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network us a screen saver to deliver a continually updated stream of news and advertiments to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to u similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web urs. Online culture thinks highly of the notion that the information flowing onto the **es there by specific request. **mercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.
But it is hardly inevitable **panies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, , and other pioneers show that a Web site lling the right kind of products with the right mix of interactivity, hospitality, and curity will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterpri tting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so **panies took the online plunge.
1. What do we learn about the prent Web business?
A. Web business is no longer in fashion.
B. Business-to-business sales are the trend.
C. Web business is prosperous in the consumer market.
宝宝简笔画D. **panies still lack confidence in Web business.
2. Established business partners are preferred in Web business becau _____.
A. they are more creditable than others
B. they specify the products they want
C. they have access to **pany's private intranet
D. they are capable of conducting online transactions
3. PointCast Network is most probably _____.
A. a company that develops the latest push software
B. a tool that promotes a company's online marketing标志设计说明
内修C. the **pany that ud an online push software
什么地而起
D. the most popular software that helps a company push
4. Net purists are most worried that _____.
A. only the requested **es to the screen电影real
B. the Net is filled **mercial promotion
C. the difference between the Web and TV will fade
D. push technology will dominate the screen of **puters什么叫艺术
5. What does the author intend to express by mentioning ?
A. Its success is attributed to push strategies.
雀巢淡奶油打发B. It is prosperous without push strategies.
C. It is highly concerned about the cost of computing power.
1024是什么D. It is a good example of the flourishing online business.
Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week's annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies **pensation last year averaging $3.1 million—up 1.3 percent from 1994.
Why are the top boss getting an estimated 485 times the pay of a typical factory worker? That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor's famous line in his public radio show, A Prairie Home Companion, that all the town's children are "above average". Consultants provide boards with surveys of corporate **pensation. Since directors are reluctant to regard their CEOs as below average, ****mittees of boards tend to t pay at an above-average level. The result: Pay levels get ratcheted up.
