广告英语常用单词- -
1.品牌兴趣 brand interest山水素描
2.品牌忠诚 brand loyalty
3.空调启动企业市场 business markets
心急如火
4.有意劝服路径 central route to persuasion
5.消费行为 consumer behavior
6.消费者决策过程 consumer decision making process
7.现有顾客 current customers
8.详尽可能性模型 Elaboration Likelihood Model
9.环境因素 environment
10.选择评估 evaluation of alternatives
11.评估标准 evaluative criteria
12.参考组 evoked t
13.需要层次 hierarchy of needs
14.信息性动机 informational motives
15.人际影响 interpersonal influences
16.卖主 marketers
17.营销 marketing
18.大脑档案 mental files
19.百元人民币图片动机 motivation
20.被动生成动机 negatively originated motives
21.非人员影响 nonpersonal influences
22.市场细分 market gmentation
23.营销组合 marketing mix
24.成熟期 maturity stage
25.全国性品牌 national brand
26.网络营销 network marketing
27.非人员传播 nonpersonal communication
28.人员型服务 people-bad rvice
29.显性差异 perceptible differences
30.通辽草原人员传播 personal communication
31.定位 position
32.价格因素 price element
33.初级需求 primary demand
34.首要需求趋势 primary demand trend
35.私家品牌 private label
36.产品概念 product concept
37.产品因素 product element
38.产品生命周期 product life cycle
39.消费心态细分 psychographic gmentation
40.宣传 publicity
41.拉式战略 pull strategy
42.购买时机 purcha occasion
43.推入 push
44.推式战略 push strategy
45.转销商 reller
46.销售推广 sales promotion
47.选择性需求 lective demand
48.选择性分销 lective distribution
49.标准工业分类代码 Standard Industrial Classification Codes
50.目标市场 target market
51.目标营销过程 target marketing process
52.广告调查 advertising rearch
53.态度测试 attitude tests
54.中心场所测试 central location tests
55.混杂测试 clutter tests
56.小组讨论 focus group
57.正试调查 formal rearch
58.成见效应 halo effect
59.深度访问 in-depth interview
60.非正式/试调查 informal rearch
61.查询测试 inquiry tests
62.深度调查技术 intensive techniques
63.营销信息系统 marketing information system, MIS
64.营销调查 marketing rearch
65.媒介种类 media class
66.媒介调查 media rearch
消防作文300字67.媒介细分 media subclass
68.媒介载体 media vehicles
69.产品 merchandi
70.取整数讯息 message
71.非概率抽样 nonprobability samples
72.事后测试 posttesting
73.事前测试 pretesting
毛字组词
