广告英语大全
伴我闯荡社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement
企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibits
危机管理crisismanagement娱乐entertainment特写featurearticles内部通报houorgan
以货代款inkind机构广告institutionaladvertising游说lobbying慈善行为philanthropy
前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation
新闻简报news/pressrelea意见抽样opinionsampling招贴posters传媒炒作pressagentry
传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公众publics
公共关系广告publicrelationsadvertising宣传publicity招聘广告recruitmentadvertising
声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship时间表avails
赛场营销venuemarketing新闻通报录像videonewsrelea受众构成audiencecomposition
执行证明书affidavitofperformance受众占有率audienceshare无线电视broadcastTV
一刻平均听众数averagequarter-houraudience一刻平均收听率averagequarter-hourrating
一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication有线电视咖啡功效cableTV
单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating
时段组合day-partmix预定市场区域designatedmarketareas班车时间drivetime
首播辛迪加first-runsyndication毛评点grossratingpoints开机家庭HUT存货inventory
形象移植imagerytransfer信息式广告informercial互相连接interconnect手册brochures
地方时间localtime赔偿条件make-goods广播电视网networks受众总数totalaudience
网外辛迪加off-networksyndication视听率调查服务公司ratingrvices赞助sponsorship
协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA
节目收率视programrating节止编排形式programmingformats电台指定时间run-of-station
点播广播spotannouncement点播广播spotradio总体受众计划totalaudienceplan
电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest
横幅广告banner阔幅说明书broadsides商业回邮件欲速则不达businessreplymail按钮button
有线调制解调器cable-modem目录catalogs光驱CD-ROM 点进率click-throughs
分类广告Web站classifiedadWebsite点击率clickrate编辑名录compiledlists
小甜饼cookies立体创意直邮creativedimensionaldirectmailing直接电脑DirectPC
数字互动媒介digitalinteractivemedia直邮广告direct-mailadvertising折页folders
主页homepages专属名录古琴houlists内部刊物houorgans互动电视interactiveTV
互联网Internet互联网服务供应商Internetrviceprovider插播广告interstitial
关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker明信片postcards
邮件反应名录mail-responlists推播技术pushtechnology军衔肩章销售信函salesletters
搜索引擎archengines邮简lf-mailers赞助sponsorship公告书statementstuffers
Web浏览器Webbrowr网页WebpageWeb电视WebTV万维网WorldWideWeb
广告调查advertisingrearch态度测试attitudetests中心场所测试centrallocationtests
混杂测试cluttertests直接提问法directquestioning试验法experimentalmethod
小组讨论focusgroup正试调查formalrearch成见效应haloeffect查询测试inquirytests
深度访问in-depthinterview非正式/试调查informalrearch营销调查marketingrearch
创新作文800字
深度调查技术春节成语intensivetechniques营销信息系统marketinginformationsystem,MIS
市场markets媒介种类mediaclass媒介调查mediarearch媒介细分mediasubclass
媒介单位mediaunits媒介载体mediavehicles产品merchandi讯息message动机motives
非概率抽样nonprobabilitysamples观察法obrvationmethod事后测试posttesting
事前测试pretesting初级信息primarydata投射法projectivetechniques信度reliability
定性调查qualitativerearch定量调查quantitativerearch销售测试salestests样本sample
随机概率抽样randomprobabilitysamples回忆测试recalltests样本单位sampleunits
二级信息condarydata全面调查survey试验市场testmarket注意度attentionvalue
通用产品代码universalproductcode母体univer效度validity间歇式排期blinking
广告印象advertisingimpression广告反应曲线advertisingresponcurve集中式bursting
受众audience受众目标audienceobjectives品牌开发指数branddevelopmentindex
品种开发指数categorydevelopmentindex发行量circulation持续性continuity
持续式continuousschedule成本效益costefficiency单位成本costperpoint
千人成本costperthousand创意组合creativemix分布目标distributionobjectives
有效频次effectivefrequency有效到达率effectivereach暴露值exposurevalue
市场、资金、媒介、组合、方法5Ms起伏式flightingschedule频次frequency
总印象grossimpressions毛评点grossratingpoints市场markets组合mechanics媒介media
媒介策划mediaplanning媒介载体mediavehicles讯息力度messageweight资金money
方法methodology组合媒介法mixed-mediaapproach表示春天的词语驱动值motivationvalue视听率rating
看见机会opportunitytoe脉冲式pulsingschedule每册读者数readerspercopy
到达率reach近期策划recencyplanning路障式roadblocking外溢媒介spillovermedia
增效效应synergy电视户televisionhouholds发行量审核局ABC出血bleed
批量折扣bulkdiscounts行业杂志businessmagazines发行量审核circulationaudit
分类广告classifiedads纽约分类广告网络CANNY分类图片广告classifieddisplayads
截稿日期closingdate彩色样品纸条colorstrip混合收费制combinationrates
消费者杂志consumermagazines合同收费制contractrate赠阅发行controlledcirculation
联合形式cooperative/co-opprograms千人成本CPM封面日期coverdate插页inrt
封面位置coverposition购物杂志custommagazine日报dailynewspapers清样proofcopy
人口版demographiceditions图片广告displayadvertising实际收费earnedrates
农业刊物farmpublications统一收费制度flatrate香味纸条fragrancestrips价目表ratecard
