CHAPTER ELEVEN
THE INTERNET FOR DISTRIBUTION
Multiple Choice
1. A distribution channel is compod of all of the following except ________.
a.producers
b.intermediaries
c.marketers
d.buyers
(c; Moderate; LO1; Analytic Skills)
2.Which of the following is a channel intermediary?
a.wholesaler
b.broker
c.agent
d.all of the above
(d; Easy; LO1; Analytic Skills)
3. A distribution channel in which the manufacturer deals directly with the customer (e.g.,
sale of digital products) is called a(n) ________.
a.indirect channel
b.direct channel
c.outsourcing channel
d.brokered channel
(b; Moderate; LO4; Analytic Skills)
4.________ functions refer to making contact with buyers and using marketing
communication strategies to make tho buyers aware of products.
a.Advertising
b.Selling
c.Transactional
d.One-to-one marketing
(c; Difficult; LO1; Analytic Skills)
5.Regarding mobile commerce, all of the following is true except .
a.it is a declining area of e-commerce
b.it occurs when consumers make a purcha with a smartphone or other mobile device
c.m-commerce is a subt of e-commerce.
d.Urs can order products from websites
(a; Moderate; LO5; U of Information Technology)
6.Which of the following is true of logistical functions?
a.They include physical distribution activities
b.They include aggregating products
c.They are often outsourced to third-party specialists
最后致意d.All of the above
(d; Moderate; LO1; Analytic Skills)
7.Which of the following is a possible solution to the “last mile problem”?
a.dummy boxes
肝病的早期治疗b.the retail aggregator model (shipping product to participating retailers in a network)
c.FedEx
连续打嗝d.all of the above
(b; Moderate; LO1; Analytic Skills)
8.The benefits of market rearch include ________.
a.it can be helpful in estimating the size of a target market
b.it carries no cost when gathered online
c.it is always available from outside sources
d.all of the above
(a; Difficult; LO1; Analytic Skills)
9.Supply chain management refers to the coordination of flows in three categories: material,
information and ________.
a.marketing中广欧特斯
b.distribution
c.logistics
d.financial
(d; Difficult; LO3; Analytic Skills)
10.________ is the computerized exchange of information between organizations, typically
ud to reduce or eliminate paperwork.
a.Enterpri resource planning (ERP)
b.Electronic data interchange (EDI)
c.Supply chain management (SCM)
d.Secure electronic transfers
(b; Difficult; LO1; Analytic Skills)
11.Electronic data interchange (EDI) is bad upon which of the following key variables?
a.openness of the system
学会分享c.type of technology ud for implementation
d.all of the above
(d; Moderate; LO1; Analytic Skills)
12.________ save(s) customers money by avoiding the middleman; sometimes it leads to
more rapid delivery of the product.
a.Infomediaries
b.Disintermediation
c.Indirect lling
d.All of the above
(b; Difficult; LO4; Analytic Skills)
13.________ is an online organization that aggregates and distributes information. A market
rearch firm is one example of such an organization.
a.An infomediary
b. A disintermediator
武建强
c. A distribution system
d. A brokerage model
关之琳个人资料
(a; Difficult; LO1; Analytic Skills)
14.All of the following are intermediary models in common u on the internet except
________.
a.brokerage models
b.direct lling models
c.agent models
(b; Moderate; LO4; Analytic Skills)
15. A brokerage model’s pr imary benefit(s) to the buyer is ________.
b.speed of order execution
d.all of the above
(d; Moderate; LO4; Analytic Skills)
16.An agent that reprents a cluster of manufacturers, e-tailers, and content providers
organized around a life event or major ast purcha is known as a ________.
b.manufacturer’s agent
c.virtual mall
d.all of the above
(a; Difficult; LO4; Analytic Skills)
17.________ pool many buyers together to achieve larger volume purchas and drive down
the price on lected items.
a.Rever auctions
b.Shopping agents
c.Buyer cooperatives
d.Metamediaries
(c; Moderate; LO2; Analytic Skills)
18.The most effective online marketing communications ________.
a.are initiated by pull marketing
c.give little attention to differentiated market gments
d.all of the above
(b; Difficult; LO1; Analytic Skills)
True/Fal
21.Brokers usually reprent llers, not buyers, when provide exchange and negotiation
rvices.
a.True
b.Fal
(b; Moderate; LO4; Analytic Skills)
22.In general, suppliers operate more efficiently when they produce a low volume of a wide
range of products.
a.True
文言文句式类型b.Fal
(b; Moderate; LO1; Analytic Skills)
23.Both continuous replenishment and build-to-order help to eliminate unnecessary
inventory.
a.True
b.Fal
(a; Easy; LO1; Analytic Skills)
24.Most e-business models are entirely original in terms of traditional existing marketing
concepts.
a.True
b.Fal
(b; Moderate; LO4; Analytic Skills)
25.The content sponsorship model is always ud alone in order to create multiple revenue
streams.
a.True
b.Fal
(b; Moderate; LO4; Analytic Skills)
26.Unlike agents, brokers do reprent either the buyer or the ller depending upon who
pays the fee.
a.True
b.Fal
(b; Easy; LO4; Analytic Skills)
27.In a rever auction the buyer specifies a price and llers bid for individual buyers.
a.True
b.Fal
(a; Easy; LO4; Analytic Skills)
28.It is critical to understand how e-commerce fits into overall marketing strategy, what the
firm expects to accomplish through it, and whether or not is working.
a.True
b.Fal
(a; Moderate; LO4; Analytic Skills)
31.Marketing rearch is not a facilitating function performed by channel intermediaries.
a.True
b.Fal
(b; Easy; LO1; Analytic Skills)
32.Financing is not a facilitating function performed by channel intermediaries.
a.True
b.Fal
(b; Moderate; LO1; Analytic Skills)
33.Buyer cooperatives are formed to many buyers to help control prices paid on lect items.
a.True
b.Fal
(a; Moderate; LO3; Analytic Skills)
