消费者行为学核心概念的中英文对照表
1.差别阈限 differential threshold
2.最小可觉察差别 just noticeable difference烩面怎么和面
3.韦伯定律 Weber’s Law
4.阈下知觉 Subliminal perception
5.知觉警惕 perceptual vigilance
6.知觉防御 perceptual defen
7.知觉地图 perceptual map
8.消费者行为学 consumer behavior
9.Role theory 角色理论
10.重度使用者 (频繁使用者) heavy ur
11.关系营销 relationship marketing
12.Global consumer culture 全球营销文化
13.经典性条件反射 classical conditioning
14.非条件刺激 Unconditional stimulus
15.正强化 positive reinforcement
16.光环效应 halo effect
17.刺激泛化 stimulus generalization
18.操作性条件反射 instrumental conditioning
19.条件刺激 Conditional stimulus
20.负强化 Negative reinforcement
21.Masked branding 品牌伪装
电脑开不起机
22.刺激甄别 Stimulus discrimination
23.复兴品牌 retro brand
有声英语绘本24.心理需要 psychogenic needs
25.Utilitarian needs 功利需要
26.Expectancy theory 期望理论
27.Approach-approach conflict 双趋冲突
28.终极价值观 terminal values
29.Consumption-specific values 消费特定价值观
30.价值观列表 list of values
31.产品介入 product involvement
32.Approach-avoidance conflict 趋避冲突
33.工具性价值观 instrumental values
34.Product-specific values 产品特定价值观
35.绿色消费 green consumption
36.Avoidance-avoidance conflict 双避冲突
恶搞电影
37.大规模定制 mass customization
38.崇拜式产品 cult product
39.互动式营销 interactive mobile marketing
40.Cultural values 文化价值观
41.Consumption microcultures 消费微文化
42.Means-end chain model 手段目的链模型
43.自我概念 lf-concept
44.身份营销 identity marketing抓小偷
45.Self-esteem 自尊
46.延伸自我 extended lf
47.自我意识 lf-consciousness
48.自我意象一致模型 lf-image congruence models
49.Gender socialization 性别社会化
50.形体意象 body image
51.品牌个性 brand personality
52.品牌资本 brand capital
53.Brand equity 品牌资产
54.价值观与生活方式系统 values and lifestyle system
55.生活方式 lifestyle
56.生活方式营销观点 lifestyle marketing perspective
57.身份文化 status culture
58.Symbolic community 象征性团体
59.消费者群体 consumer group
60.联合品牌策略 co-branding strategies
61.认知一致性原理 principle of cognitive consistency
62.自我知觉理论 lf-perception theory
63.社会判断理论 Social judgment theory
64.认知失调理论 theory of dissonance
65.得寸进尺技术 foot-in-the-door technique
66.多属性态度模型Multiattribute attitude models
67.态度功能理论 functional theory of attitudes
68.Attitude toward to the advertiment 对广告的态度
69.态度追踪 attitude tracking
70.按次计费 pay-per-view
71.Fake blogs 假博客
72.Theory of trying 尝试理论
73.Sleeper effect 睡眠效应
74.Permission marketing 许可营销
75.信息源可信性 source credibility
76.source attractiveness 信息源吸引力雏鹰怎么读
77.平衡理论 balance theory
寿司的做法大全
78.双因素理论 two-factor theory
79.非真人的代言人——Nonhuman Endorrs
80.文化含义 cultural meaning
81.Match-up hypothesis 匹配假说
82.知识偏见 knowledge bias
83.Reporting bias 报告偏见
84.Halo effect 晕轮效应
85.广告疲劳 advertising wear-out
86.双因素理论 two-factor theory
赤壁1电影87.支持性论述 supportive arguments
88.Refutational arguments 反驳性论述
89.比较式广告 comparative advertising
90.精细加工可能性模型 elaboration likelihood model
91.Peripheral route 外围路线。
92.Hyperchoice 过度选择
93.理性的观点（Rational perspective)
94.购买冲力 (Purcha momentum):
95.有限型决策 limited problem solving
96.Habitual decision making 习惯型决策
97.扩大型问题解决 extended problem solving
98.Actual state 实际状态
99.Need recognition 需要识别
100.Internal arch 内部搜寻
101.定向学习 directed learning
102.Ideal state 理想状态
103.Opportunity recognition 机会识别
104.External arch 外部搜寻
105.Mental accounting 心理账户
106.Ongoing arch 购买中搜寻
107.Mental accounting 心理账户
108.产品定位 product positioning
109.定位产品 locating product
110.Exemplar products 典型产品
111.产品信号 product signal
112.Country-of-origin 产品原产地
113.Consumer satisfaction 消费者满意
114.非计划购买 unplanned buying
115.价值-质量关系 price-quality relationship
116.冲动购买 impul buying
117.Consumer dissatisfaction 消费者不满意
118.购物倾向 shopping orientation
119.Store image 商店形象
120.购买点刺激 POP point-of-purcha stimuli
121.Lateral cycling 横向循环
122.参考群体 reference group
123.游击营销（Guerrilla Marketing）
124.Brand community 品牌社区
125.Membership reference groups（成员型参考群体）
126.Avoidance groups（回避群体）
127.Antibrand communities（反品牌社区
128.Decision polarization(决策分化)
129.Home shopping parties （家庭购物聚会）
