一． Explanation of terminology 4*5`=20`
辽宁大学图书馆1. 古筝曲子Copy platform
The copy platform is also known by veral other names, including the creative strategy. It should cover the product`s features/benefits, competitive advantage/weakness, information about the target audience, the tone of the message, and a simple, overriding statement about the product.
2. Typography
1989年出生Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpo, typography can be ud for optimum readability, impact, or an artistic statement.
3. Key frame
This should be the most memorable scene of a commercial. It may be the “punch line” or “p
ayoff frame” in a spot. Think of the single image that a newspaper or magazine might u to describe a TV commercial and you`ll know what we mean.
4. DAGMAR
It stands for defining advertising goals for measured advertising results. The key components of DAGMAR are awareness, comprehension, conviction, and action. In addition to providing a way to quantify advertising effectiveness, DAGMAR provides a great model for the way advertising works.
5. Direct Mail
Direct Mail is a marketing communication tool that enables direct respon as well as other kinds of transactions. Direct mail is “simply a delivery medium, one very effective way for llers to interact-and transact-directly with buyers.”
6. Cost per click
Ud to price advertising online. Advertirs pay internet publishers bad on the number of clicks a specific ad banner gets. Rates usually range from 10 to 20 cents per click.
7. Product placement
Some companies specialize in placing their clients` products on game shows as prizes. Others concentrate on getting their clients into movies and TV shows.
8. Story board
It`s with pictures of key scenes from beginning to end. The audio and video directions are under each frame. A storyboard can be sketched by hand or created with photography. It really help the producer, director of photography, and postproduction crew, as well as the client, understand the spot.
9. Coupons
Esntially the are little slips of paper that ensure a discount. They are distributed in a
number of ways: traditionally, in magazine and newspaper ads; in freestanding inrts in newspaper; in direct mail packs; and online, in a form that consumers print at home.
10. Scenario
This is a brief description of the commercial concept. Typically, it starts with “we open on a …” The Scenario can describe scene in more detail and can also work in marketing and creative strategies.
死机原因
二． Copywriting 2*10`=20`
1.
Headline: the running mustang tagline:be in high spirits eping from the inside
Bodycopy: just sip slowly, and changes will take place. The energy will fulfill you brain, extend to your scalp, ep to hair. then miracle happens. Just as our thinking can diverge to every corner of the space, every piece of the hair runs forward like the uncontrolled mustang. super coffee, let you in high spirits eping from the insides
2.
Headline: Do what you like Tagline: More Things Can be done at home
Bodycopy: I am a hou girl. I like shortening my door to the height of window. I like planting trees in my small pots. I like making up when I am alone at home. I like moving the fitting-room to my hou. I am just mylf. Taobao. More things can be done at home.湿气拍打方法
3. 滇西北·陆·神山卡瓦格博 日本特色文化梅里雪山卡瓦格博
Headline: Conquer Nature? Tagline: Respect Life, Respect Nature
转悲为喜
情资Bodycopy: Kawaboge, the highest mountain in the Meili Snow Mountain, is well known as the most beautiful mountain the world. It is it’s majesty and mystery that attract many hiker from all across the world attempt to conquer it.However, no one had succeed and some of them even lost their lives. Does anyone still want to challenge even at the risk of losing life?
It should be noted that nature also has esteem that need to be respected. Only when people learn to respect nature, love nature, can we live in harmony with it . Otherwi ,mankind may end up with death. So, respect life ,respect nature.
4. /index.php?edition-view-2244-1.htm
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