英语
桔子和橘子一样吗
厨房清洁模糊语在商务谈判中的运用陈廷敬简介
The Application of Fuzzy Language in Business
Negotiation
内容摘要
随着我国对外贸易体制改革的深入，国际交换和竞争变的越来越多。在对外贸易中，商务谈判是构成交易的主体，如何进行磋商，最终签订协议，语言艺术从中起着重要的作用。而模糊语作为一个特殊的语言现象，有着极其丰富的语用功能和特征，广泛的应用在商务谈判之中。语言的模糊性在各个领域都有广泛的运用。在商务谈判中模糊语作为表达策略，能够使语言灵活得体，交流更严谨，礼貌，含蓄，营造良好的气氛，对交际效果非常有利。但是如果不适当使用，也会带来潜在的负面效果。
本文从三方面研究了模糊语在商务谈判中的运用。第一部分简单阐述了模糊语的基本概念和语言特点，其次重点探讨了在商务谈判背景下使用模糊语的功能策略和对词汇句式的分析。最后说明了不正当使用模糊语会产生的消极影响。希望能借助本文使人们理解到模糊语在商务交流中使用的重要性，以更好进行贸易活动。
元旦节放假安排
关键词：模糊语；功能策略；商务谈判；运用
Abstract
With the development of trading system in China, international exchange and competition become more frequent. The formation of business transaction is the negotiation. How to negotiate well, the artistry of language plays a critical role in final agreement. As a special language, fuzzy language has its own function and features which is widely applied in business negotiation. The phenomenon of vagueness in language is extensively found in different areas. In business negotiation, fuzzy language enhances the commutation effect by being more vivid, appropriate, and euphemistic, but the overu of it can be a potential threat.
我和我的兄弟
The paper studies the application of fuzzy language in business negotiation in three parts. First is the discussion of the concept and the feature of fuzzy language. Secondly, the paper mainly focus on the function and strategy, anglicizing the syntactical structures and words in business negotiation. Last part analyzes the negative side of fuzzy language. The paper hopes to help people understand the importance of fuzzy language in business negotiation in order to gain a more smooth trade.
Key words: fuzzy language; function and strategy; application
Contents
1.1 Rearch background (1)
1.2 Significance of the study (1)
2. Fuzzy Language (2)
2.1 Concept of fuzzy language (3)
2.2 Linguistic features of fuzzy language (3)coughed
3. The U of Fuzzy Language in .5 3.1 Fuzzy words and expressions (5)
3.1.1 Price (5)
3.1.2 Time (5)
3.1.3 Quality (6)
资本论论文
3.2 S yntactical structures (6)
3.2.1 Passive voice (6)
3.2.2 Negative voice (7)
3.3 F unction and strategy (7)
4 .The Improper U of Fuzzy Language (9)
4.1 The impact of overusing fuzzy language (10)
4.2 How to avoid negative effect (11)
5. Conclusion (11)
Bibliography (13)
Acknowledgements (14)
1. Introduction
1.1 Rearch background
With the development of trading system in China, international exchange and competition become more frequent. Fuzzy language takes an esntial role in international commerce. The centre of business negotiation is financial interest. On one hand, the words need to be spoken concily, clearly and correctly, in order to avoid unnecessary dispute. On the other hand, the proper u of fuzzy language will express the meaning more politely and appropriately. Thus it helps to build a comfortable atmosphere.（Yuan Yaya, 2007）
Due to its feature, fuzzy language is a good commutation tool in business negotiation. It makes words flexible that improves the communicative effect. The ambiguity of language is now widely ud in mathematics, philosophy, literature, art, science, history and law. In linguistic area, it attracts many linguist s’ interest such as D. Jones, G. Lakoff. We have the most famous reprentatives of linguistic rearch Professor Wu Tieping in China. Nowadays, linguists from home and abroad mainly focus on the study of mantic fuzziness either from cognition or pragmatic view.
1.2 Significance of the study
Business negotiation is a process that two or more independent sides reach the same goal through i
nformation exchange and deep consultation. People involved in the negotiation need to compromi each other in order to come to an agreement. How to talk and the way you talk can be an esoteric art. Human kind has a nature of being emotional and tendentiousness, so how to go along with the other side, catch the key point, and persuade each other is an important element to conclude a business. (Zhang Yu, 2005)
高中化学课程标准The phenomenon of vagueness in language was first noticed as early as more than two thousand years ago in ancient Greek when Eubulides propod Sorites Paradox．In the following two thousand years，however it remained almost unnoticed until the linguistic turn of western philosophy took place in the 19th century．Since the birth of Zadeh’s Fuzzy Set Theory in 1965, vague linguistics has gradually evolved into an independent discipline. Linguists have made arduous work to the development of a systematic subject of it.（Liu Rong, 2007）
