•New Product Development
•Managing Innovation
•The significance of STP
•Ansoff,BCG,GE&other
Matrices
02Guidelines for Optimal
Product Portfolio Management
Building Brand Equity /Brand_Management.htm83
鼻通丸TYPES OF PRODUCTS IN DEVELOPMENT •THE‘TRICK’IS TO FIND THE PEARL IN THE ZOO野炊游戏
Dinosaur A product left
照片背景虚化behind
玉石的鉴别方法by the
market
Flamingo An attractive product,bu
New Product
Development
•Why do we brand?•When should we brand?•How should we brand?
PRODUCT LINE DECISIONS •PRODUCT LINE经验做法
DECISIONS
Width(number of product lines),length(total number of items),depth(number of versions of each product in the line)and consistency (relatedness of various product lines in end u, production requirements, distribution channels or some other way)羊的四字成语
Stretching
Length
可爱卡通图片萌萌哒
Width
Product
Line Decisions
Product Mix
Decisions
Filling
阿房宫赋全文
Featuring
Consistency
