Managing brand equity: a look at the impact of
attributes
人设是什么意思
期刊名称： Journal of Product & Brand Management高考作文
喜悦作者： Myers,Chris A.
留牛渡年份： 2003年
期号： 第1期成长日志
关键词： Brand equity;Brand loyalty;Consumer behaviour;Brand image;Conjoint analysis
摘要：Brand equity continues to be one of the critical areas for marketing management. This study explores some of the conquences attributes may have on brand equity such as the bias on consumer preference. For comparative purpos, a longitudinal study is conducted on the high involvement soft drink category using the top nine national soft drinks brands. In addition to brand equit
跑滴滴一天能挣多少钱
合成肽y and the top attributes being measured, overall preferences and the impact of other variables were included. Attributes are examined from a tangible and intangible perspective and both are found to be important contributors to brand equity and brand choice.
腰椎错位内容由中国教育图书进出口有限公司引进
