面积单位换算Measuring customer-bad brand equity 期刊名称： Journal of Consumer Marketing
作者： Lassar, Walfried, Mittal, Banwari, Sharma, Arun
年份： 1995年黄油可以做什么美食
教师教学随笔
期号： 第4期五年级上册解决问题
百折不回的近义词关键词： Brand equity;Brand loyalty;Brand valuation;Consumer goods;Consumer marketing
大枣汤摘要：Brand equity is important in marketing consumer goods and rvices. It paves the way for brand extensions and introductions. Consumers who are loyal to a brand are more susceptible to the idea of brand extensions. The estimation of customer-bad brand equity has been lacking despite the existence of methods to measure the monetary value of brand equity. A scale is prented to measure customer-bad brand equity.
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