Introduction
The report is about the change in the external environment in JD Wetherspoon. It analysis the SPELT and SWOT of the J D Wetherspoon. It also analysis the relationship between organisational culture and organisational behavior in the JD Wetherspoon. J D Wetherspoon plc was founded by Tim Martin who opened the first J D Wtherspoon pub in1979. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. 书的名言警句
Section 1 External environment
SPELT
一棵秋天的树
The 纸艺花Social-cultural 提高记忆力factors are 一生必看的书J D Wetherspoon provide children’s cutlery with children’s meals to convenience children. Most pubs now have a dedicated family dining area where children and adults can eat together. The area is restricted and limited to meal times only. Children are not allowed in the bar areas and the company believe it does greatly alter the atmosphere of the pubs.
The Technological factors are each has a ventilation system (costing more than £100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also has plasma screens and can show TV programmes.
The Economic factors is in 2004, is clear price incentive drinks liquor larger measures, and reduce its cocktail has to the sales to produce adver effect pitcher amount of alcohol in. In 2002, the price of the stock raid more than ten times its original value.
The Political factors are related to alcohol and anti-social behavior, the government's attention, especially in the city center. So the JD Wetherspoon reaction, reducing their drinking cocktail pitcher in u, they canceled all price is favourable, drinks liquor greater measures.
The Legal factors, the link between the brewing company is the traditional hous and bars that line the system has been lifted, from the determination of trade monopolies and quantitative restrictions on the merger committee can operate bars and beer. JD Wetherspoon retailers entering the market, reprents a company who did not previously
exist.
SWOT analysis
The SWOT analysis included strengths, weakness, opportunities and threats.
Strengths: the Wetherspoon JD with a good track record of profit sharing and sufficient capital, the price is cheap. It provides cheap beer, this means that the more competitive Wetherspoon JD, attract more customers.
Weakness放蛊: lack of music and center position of Wetherspoon j JD provided that no music quite atmosphere, people prefer to some entertainment pubs. Wetherspoon JD the downtown bar mode now may have been out of date. In towns and cities center more and more bar is one of the great competitions to Wetherspoon JD.
Opportunity: JD Wetherspoon opportunity into a new judge not. The beginning of Wetherspoon JD developed economy hotel accommodation for 'Wetherlodges' and famous. All The hotels are t column facilities. The bars and restaurants Wetherspoon J宫外孕什么症状
D other get. The relatively new opportunities of The competition, it is customer demand is changing. Therefore, the Wetherspoon JD take steps to meet demand. This would attract more of the existing and potential customers bar.
Threat传染病英语: the supermarket began lling loss leaders price drinks. This makes it hard to in price competition on the bar, and encourage water home. There is a growing public and government of alcohol and the resulting antisocial behavior, especially in the city center, attention. Go to the pub has been discouraged, so it is for their threats.
