Concept Statement 概念陈述
SPORTS BAR 运动酒吧
标准隶书字帖Size: as per area program 根据面积方案决定
General 概述
This bar should operated like a freestanding bar, not like a hotel bar! Manager, or the operator, must come with a free-standing bar experience rather than a typical hotel establishment ( he should be recruited from one successful bar in one of the major cities in China). The ambiance should be informal and fun and so should be the management and staff who working there! Uniforms should be casual and informal( no hotel logos, name tags or collateral). Staff Grooming: Gelled, spiky hair style/ pony tails/ dyed hair etc. is OK, sane as they would be in a freestanding bar!
酒吧采用独立运作的模式，而不是作为酒店的一个附属酒吧！经理或者经营者必须有在独立式的酒吧工作的经验，而不是仅有酒店工作经验（可以从中国各大城市的著名的酒吧聘请）。酒吧的气氛是轻松有趣的，管理和工作人员也一样。制服是随意休闲的，（不印类似于酒店的标志或佩戴姓名牌等）。服务人员造型：有个性的造型，如马尾辫，染过的发式都是可以的，这同外面的酒吧一样。
Service will be attentive and very friendly. Servers must confidently interact and have fun with the guests( without being overfriendly). Bartender and bargirls will also play important role to keep guests satisfied. They need to be pro-active, talkative, efficient and fun.
服务是周到友善的。服务人员和客人进行互动（不能过分热情）。酒吧服务员应该是活跃的，健谈的及有趣的，这对提升客人的满意程度是很重要的。
Outlet 餐厅
清平乐黄庭坚Location 位置
Central location, ideally off the main lobby. It can also be built on ground floor, not near the hotel entrance at all but with a direct street access. If it is on the side of a building for instance, it can have its own front view, perhaps even little outdoor terrace with wooden table, chairs with umbrella. This till make it more appealing for guests walking by.
位于酒店中心位置，最好朝向大堂。可以建在底层，不要太靠近酒店入口，但是有一个独立的入口可从外部进入。如果建在大楼的一侧，就可以有自己的外景，也可以设置有一个小小的阳台，放在木桌子和带雨伞的椅子，这样更能吸引客人。
土番
Target Market 目标市场
Bar is expected to capture hotel guests, walk-in crowds, after-work drinkers, sports fans ( particularly during the events) and expats/ local live in the city. Additionally one can bring the whole family and enjoy the great atmosphere, rvice and food/ snacks. This is a venue for everyone.
qq密保问题
酒吧不但面向住店客人，也面向路人，下班来喝酒的人们，运动迷（特别是在由体育比赛的
时候）以及外国人和本地人。另外也面向一些带着整个家庭来享受酒吧的气氛，服务及食物的人。这是一个面向所有人的酒吧。
Events at Sport’s Bar 运动吧的活动项目
Along with the regular bar operation, special events can be organized and catered to optimize venue usage during slow days/ meal periods; particularly during non-operation hours/ days.
除了酒吧的日常经营，在日间或吃饭时间也可以组织举办一定的活动以更好的利用该酒吧；特别是在非经营时段。
z Corporate parties 社团聚会
z Company Outings 公司聚会
z Club meetings 俱乐部聚会
有关大海的诗句z Holiday parties 度假聚会
z Class reunions 同学聚会
This will not only increa the revenue and utilize a non-business hour effectively, but will also promote and ll the venue.
这不仅增加收入也能更有效的利用非运营时间，并且更好的推广酒吧。
Theme and Interior Design 主题和室内设计
A Pub with sports theme, gathering place for walk-in and hotel guests during evening, after dinner hours and rainy day. It should be a real cozy bar, informal yet elegant. This is a place for guests who want to unwind, relax, enjoy, drink or meet up with friends. It is important that, venue should not look cheap or prent low class. There are many sports bar, which are not done with quality, not given the eye for detail and end up being too dark ,cheap and uneventful.
运动主题的酒吧，是一个可供外来客人及住店客人在晚饭后的夜间或雨天消遣的地方。这应该是个休闲的，非正式的但雅致的地方。这是一个可供人们放松、休闲、喝酒和会友的地方。值得注意的是，酒吧不能显的低档。有很多的运动酒吧由于没有注意质量和细节，总显得太阴暗，低档及无趣。
Décor 装修格调
Pub with rich décor of Sports paraphernalia in showcas, picture wall( framed black/white photo images of famous English/International sports personalities from the Thirties. Island or Long Bar with Brass fittings, standing area, high tables/chairs, framed picture walls (black/ white images of pasd sport personalities), wooden floor, ceiling fans, show cas with nostalgic/ antique English sports paraphernalia( golf/ tennis. Land hackey/ cricket/ car racing etc. each area dedicated to a particular sports discipline.
酒吧在陈列橱内展示各种运动器具，照片墙上挂镶框的30年代著名体育运动员的黑白照片。岛状或长条的吧台镶着铜边，预留站立区域，配高脚台、椅，照片墙（挂著名运动员的黑白照），木地板，老式吊顶风扇，展示老式运动器具的陈列橱（高尔夫、网球、曲棍球、板球、塞车等）。每个区与配合一句特别的运动口号。
Layout 布局
The Bar should be the central feature of the Pub, where the people can gather around either standing or on small size high tables and chairs. Along the wall and in corners we should create more intimate type of ating areas, where people can sit together in small groups.
吧台是整个酒吧的关键，使人们可以相聚的地方，人们可以站立也可以坐在高脚椅上。沿墙和角落里设置比较隐蔽的座位，可供人们更亲密的坐在一起。
Bar 吧台
任豆
Either Island-or Long Bar, depending on the final shape of the room, maximizing space efficiency. Either traditional and authentic English Bar with rich brass fittings, overhead glass racks/ shelves, TV monitors etc OR more modern and steel bars, modern materials u for bar design and stools. We should rve at least 1-2 imported beers and 1-2 local draught beers, rved in traditional beer glass and mugs.It is imperative to have adequate space, ating and equipment for the bar as it will be the focal point.
使用岛型或长型的吧台，根据房间的最终形状决定，最大化的利用空间。传统式或者典型英式吧台，镶有黄铜，配合吊顶式玻璃架，电视等或者设计为更现代、钢筋式的吧台，采用现代的材质。提供1-2种进口啤酒和1-2种当地生啤，用传统的啤酒杯装。须有足够的座位和完善的吧台设施，因为这是整个
酒吧的焦点所在。
Seating 座位
There should be at least 2-3 cozy corners with larger tables and bench ating, for small groups to congregate. Stand-up tables or individual high tables/ chairs for singles or couples clo to the bar area. This bar should have various ating arrangements to rve different needs, as well as to provide eventful ambiance rather than a flat one.
应该有2-3个休闲的角落放置较大的桌子和长椅以供举行小型聚会。在靠近吧台区域放置站立式高脚桌椅以供个人或情侣使用。酒吧要根据不同的需要配置桌椅，并营造出生动有趣的气氛。
Music and Entertainment音乐和娱乐
Main feature entertainment is live transmission of major sports events, shown on a large, ceiling mounted projection screen and TV monitors along the bar. Good sound system with back ground music and a small DJ station, which can be handled by the bar. We should make provision for a small dance floor/ area, to also attract the female gender on weekends.
主要的娱乐项目是通过吊顶式大屏幕及酒吧内电视播放各项主流运动比赛。一个良好的音响系统伴随
背景音乐，并设置小型DJ台，可由吧台操控。设置一个小型的跳舞区，在周末吸引女性的到来。
Gimmicks 商业技巧
List of rvice and entertainment gimmicks to be created for fun, guest experiences, merchandising and marketing. Some examples are:
增加服务项目及娱乐小品使客人开心及更好的消费
z Obtain birthdays and nd miniature sport gift to guest’s homes with a note 询问客人的生日并往可人家中寄送小型运动类礼品并附条。
z Design a glass with guest’s name on , for tho who come and visit more than *** amount of times and give as a prent. ( They will drink from their own glass every time they visit).
为经常光顾本店超过**次的客人设计一个印有客人名字的杯子作为礼物。（这样，客
人每次来都可以用自己的杯子）
z Arrange small winning / losing gifts during games.
在游戏中发放给于胜利或失败者的小礼物。
z Do random lucky draws and provide tickets for important events/ games as prize.
不定期的进行幸运抽奖，以重要赛事的门票作为奖品。
Menu 菜单
Sport’s bar is going to be famous with the food as well. Number of items will be limited yet memorable. Comfort-food items will consist of Asian/ Western Snacks, Platters ( for groups/ teams), Salads, Burgers, Sandwiches and Wraps. During the games, some special platters relating the teams/ nations can be created and promoted.
运动吧的食物也应该是为人称道的。一些菜式限量供应但应令人印象深刻。传统方式烹制的菜式包括亚式、西式小食，大盘（为团队准备），色拉，汉堡，三明治，卷饼。在比赛期间，设计和推荐一些特别设计的与赛队、出赛国有关的餐点。
Comfort food with style and taste is the aim. Platters to be colorful, rich and tempting. Some dishes can be rved on iron pans or other utensils to give to give more excitement.
食物样式和口味的正宗是我们追求的目标。食物颜色是多彩的，显得丰富且诱人。有的可以用铁盘盛放或其他更有趣的盛放器具。
母贝****Depending on the property/ location/ market and guest profile; food element can be limited to only snacks and small bites and venue will run more towards bar-only concept****
根据物业所在位置、市场需要和客人情况，食物部分可以仅限于小食和简餐，也可以只做酒吧经营。
Operating Hours 营业时间
Option 1 (with full menu/ meal) 选择一(提供正餐)
11am—12am Weekdays （平日）
最新广场舞视频大全
11am—1am Weekends （周末）
5pm—8pm Scoring Hours ( Happy Hours—“buy one get one free”)
欢乐时光—买一送一
Option 2 ( limited snacks and bites)
5pm—12am Weekdays （平日）
5pm—1am Weekends （周末）
5pm—8pm Scoring Hours ( Happy Hours—“buy one get one free”)
欢乐时光—买一送一
