Unit10 Communication Workshop参考教案小蛋糕简笔画
管理者的技能Teaching Objectives
☆To read an advertiment and extract the main facts.
☆To understand the general structure and writing techniques of an advert.
☆To u linking (addition) words, adjectives, qualifying adverbs.考察干部谈话
☆To write an advertiment.
心安理得的反义词Skills Focus
☆Reading, Writing, Speaking
Teaching Process
等风来票房☆Warm-up
Activity 1 Students e two videos and guess what are being advertid.
Nokia 7610, TIME
Activity 2 Students work in groups and translate the following slogans.
1. McDonald’s: I’m loving it.(我就喜欢。)
2. Nike: Just do it.(只管去做。)
3. Philips: Let's make things better.(让我们做得更好。)
4. Nescafe: The taste is great! (味道好极了！)
5. De Bierres: A diamond lasts forever.(钻石恒久远，一颗永流传。) ☆Pre-writing
Activity 3 Students put the main ideas of every paragraph into a right order.
A: The advantages
B: Title
C: The price/How you can get it
铁皮石斛的吃法
D: The problems and the solution
B D A C
轰趴馆Activity 4 Students read the text and complete the table.
Activity 5 Work in groups and find out the techniques the writer us to get the reader’s attention and persuade the reader to continue reading.
1. The advert starts with questions.
2. It offers solution to problems.
7月15日3. It says the gadget will help the owner as well as the dog.
☆While-writing
Activity 6 Brainstorming
Linking(Addition): too, plus, also, either
Adjectives: amazing, compact, attractive, automatic, brilliant, convenient, durable, fantastic, modern, relaxing, reliable, perfect, uful
Adverbs: extremely, incredibly, quite, really, very, not very
Materials: nylon, plastic, glass, gold, metal, silver, wood
Activity 7 Discuss with your partners about the gadget your group designed yesterday and complete the table.
Activity 8 Write an advert for the gadget you design.
Title: The slogan of your gadget.
