BUSM 4064
Business Plan
Assignment 1
Business Plan
Lecturer: Dr. Liu Tao
Due Date: May. 11th
Contents
2. The Corporation and Production 4
3. Market Rearch and Analysis 6
4. Marketing Strategy 10
5. Design and Development Planning团支部日记 11宜兴市实验中学
6. Operating Strategy 12
7. Financial Plan 14
Business Plan
1. 汽车进水Executive Summary
PLM Corporation is now major in the Life Management Notebook Series. Our philosophy is “With the personalized rvice, the simplest system to become the wir choice for customers”
Our rearch and analysis has shown that our company is in a growing market and can g鹅儿
et a great share of the market. Since the competition in the society is more and more intensive, the people now have to learn to balance their lives and works since they are students. More and more people will need psychological rvices include not only the face-to-face counling but also practices.
We will sort our customers into two main types. The individual customers will mainly include high school students, and the big customers. We will write good keywords and decorate our online store on the TaoBao platform to attract the new customers in the beginning. We will deliver the leaflets at the chon high schools every week to achieve the high individual sales. We will u the website to rai our reputation and popularization, using the bundling sales. We will hold lectures to attract our big customers. We will also give enterpri buyers a big discount, only putting 10 to 15 percents of profits on our cost price.
一万工资扣多少税
Our competitors have their own shortens, which inspiring us to turn their weakness to our strong points. The GTD Company is so goal-oriented, and it is limited by its own cultu
re, it is not flexible, which can be a fatal weakness in the society nowadays. The SUCCESST neglects the individual customers, and reject them away by the high-priced products.
We hope to have the money in the place before the establishment of the website. We will need one month to get things up and started. The money will be mainly spent on the website backstage construction and the hiring of a part-time psychological doctor. We will have to outsource a part of the website designing. We plan to have the website operating before the April 4bjeeath, 2012. We expect the investor will take participate in the external funding by equity investment. Our predicted dividend yield will be 5%, and our growth in share value will be 8%, so our return on investment will be 13%.
The corporation’s manager will be Mrs. Cheng. She has 2 years of experience in the retailing business. Over the past two years she has been building the channel of Mongolian chees. From her experience she has gained a wealth of knowledge of the project lling.
2. The Corporation and the Production
2.1. Mission Statement
Our goal at the PLM is to establish our own website for our customers. It will provide counling, ries of life management books, BBS, personal space to record the life and communications, offline meeting activities. The counling can also be a pay rvice.
Our customers can be comfortable and satisfied with all the added value than they can get from the communications and activities with others. Customers will find the website interesting and easy u, the functions are powerful. They can achieve a lot by being in a website fulfilled with the enterprising and open people.
交通事故处理电话2.2. The Business at a Glance叠词两个字
Legal Name: PLM
Type: Service
Product/Service: Series of books and notebook, Counling Service
Form: Corporation, not yet registered
