If you're arching for a career or trying to promote your company, you may have questions about advertising vs. public relations. The two industries are very different even though they're commonly confud as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations.
1. Paid Space or Free Coverage与茶有关的诗句
∙ Advertising:
The company pays for ad space. You know exactly when that ad will air or be published.
∙ Public Relations:
Your job is to get free publicity for the company. From news conferences to press releas, you're focud on getting free media exposure for the company and its products/rvices.
2. Creative Control Vs. No Control
∙ Advertising:
Since you're paying for the space, you have creative control on what goes into that ad.
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∙ Public Relations:
You have no control over how the media prents your information, if they decide to u your info at all. They're not obligated to cover your event or publish your press relea just becau you nt something to them.
3. Shelf Life 婆婆就是妈
俄罗斯故事∙ Advertising:
Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press relea.
∙ 建设工程管理Public Relations:
You only submit a press relea about a new product once. You only submit a press relea about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press relea three or four times in their magazine.
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4. Wi Consumers
∙ Advertising:
Consumers know when they're reading an advertiment they're trying to be sold a product or rvice.
"The consumer understands that we have paid to prent our lling message to him or her, and unfortunately, the consumer often views our lling message very guardedly," Paul Flowers, president of Dallas-bad Flowers & Partners, Inc., said. "After all, they know we are trying to ll them."
∙ Public Relations:
When someone reads a third-party article written about your product or views coverage of your event on TV, they're eing something you didn't pay for with ad dollars and view it differently than they do paid advertising.
"Where we can generate some sort of third-party 'endorment' by independent media sources, we can create great credibility for our clients' products or rvices," Flowers said.
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5. Creativity or a No for News
∙ Advertising:
In advertising, you get to exerci your creativity举世无双的意思 in creating new ad campaigns and materials.
∙ Public Relations:
In public relations, you have to have a no for news and be able to generate buzz through that news. You exerci your creativity, to an extent, in the way you arch for new news to relea to the media.
