三年级所有生字BFT阅读(综合)模拟试卷32 (题后含答案及解析)777飞机
题型有:1. According to the Wall Street Journal, “More and more shoppers are bypassing houhold names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. “ 2. It has been clear for some time — principally since recession began to be felt in the major economies of the world — that the strength of brands has been under fire. During the cond half of the eighties, the Japane, for example, showed themlves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of £60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly. 3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wi nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion hou, reported lower earnings for the first half of 1993 th
an it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: “湿地中国A few years ago, it might have been considered smart to wear a shirt with a designer’s logo embroidered on the pocket, frankly, it now ems out of fashion.” 4. This conclusion fits with one’s instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially clasd as homeless in England alone, conspicuous consumption now ems vulgar rather than chic. But just becau flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadbury’s Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand. 5. The cond strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands’有耐心的英语 appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitca rather than one from Woolworth’s but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example
小车有报废年限吗>幼儿园教育格言of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely. Questions 1-5 Directions: For questions 1-5, choo the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Some famous brands are facing crisis B. Some good brand products have low quality C. The strength of brand has been decreasing D. People don’t buy flashy brands becau of lacking of money E. Some flashy brands will disappear completely F. Shoppers tend to buy cheap, unbranded products G. The strand of brands is linked cloly with economic recession