International Business Communication
1. International Business Communication
Part I. Introductory
1. Name of cour
: International Business Communication
2. Professor in charge of cour
: Byung Seok Oh, (Professor, Hyup Sung University)
※ C.V. attached.
3. Textbook
: Raymond V. Lesikar, Marie E. Flatley, Ph.D & Kathryn Rwntz, Business Communication –Making Connection in a Digital World-, McGraw-Hill 11th ed. (2008).
4. Outline of cour
: This cour gives students the opportunity to improve their ability to communicate effectively as managers. Students examine and practice the communication strategies and skills that are esntial for success in business, such as: understanding of and ability to apply communication strategy; managerial writing ability; managerial speaking ability; understanding of cross-cultural communication; and understanding of corporate communication.
5. Examination济南介绍
True/Fal question
1. The higher you go in an organization, the less important communication skills become.
2. The work-related communicating that a business does with people and groups outside the business is
external-operational communication.
3. Becau personal communication interferes with work, it should be prohibited in the workplace.青春期的男孩
4. A good rule is to write so that a person just like you can understand the message.
1. International Business Communication
5. In many business situations, adapting to your readers means writing on a level lower than your own.
6. Adaptation of writing means writing in the simplest language possible.
7. Becau long ntences are hard to understand, the business writer should make no ntence longer than 25 words.
8. In adapting ntences, you should aim a little above the level of your readers.
9. Some degree of simplification is best for all readers.
10. Building goodwill through messages is gratifying to business people personally, but it is difficult to justify as a profitable business practice.
11. The words you u in writing messages should come primarily from your speaking vocabulary.
12. The old "language of business” in vogue a century ago has given us some of our most uful expressions for written messages.
13. There is one recommended writing process that all business writers should u.
14. Writers should always move from planning to drafting to revising, with no backtracking.
15. Becau writing in business is typically performed under vere time pressures, it is good training as a student to make your first draft the last draft.
16. Message situations that are clearly good news appropriately are written in the indirect order.
17. When the objective of a message will have neither very positive nor very negative effects on the reader, the direct approach generally is preferable.
18. All requests for business information should be written in the direct order.
19. Negative messages are received more positively when prented directly followed by convincing explanation.
20. It is logical to write bad news messages directly when the message will be received routinely.
21. When you know your reader well and think he or she will appreciate frankness, it is appropriate to prent bad news directly.
22. The best organizational pattern for a persuasive message is to say what you want your readers to do right away and then u the rest of the message to support your point.
23. Knowledge of your intended readers is especially important when you are trying to persuade.
24. As a rule, tangible benefits are more persuasive than intangible benefits.
25. An accounting major who worked his way through school as a part-time janitor should conceal this information in his arch for a first job after graduation.
26. One's hobbies and athletic participation can be helpful items to report in the arch for some jobs.
27. Classified advertiments are the most likely source of job opportunity for the college graduate eking a first job.
28. As defined in the text, a report is any casual, routine exchange of information in business.
29. According to the textbook definition, business reports are restricted to the formally prepared written papers ud in the conduct of business.狼尾巴
30. The objective quality of a report is its unbiad approach to the facts prented.
31. In determining the physical arrangement of a report, the writer lects one of a few well-defined standardized types.
32. The prence of prefatory parts in a report should be determined primarily by the formality of the situation and the length of the problem.
33. The prefatory parts of long, formal reports are universally standardized, and all should be ud whenever
冬雨的诗句1. International Business Communication
extreme formality is required.
34. The prence of prefatory parts in a report should be determined primarily by the formality of the situation and the length of the problem.
35. The title fly is the most expendable of all the prefatory pages in a formal report.
36. Becau they are conci, report titles of two or three words usually are best.
37. A report covering four major areas of information should have four graphics.
38. Any form of graphic is acceptable if it helps communicate the true story of the report.
39. The main reason for using graphics in reports is to make the reports more attractive.
40. Talking is the oral expression of knowledge, viewpoints, and emotions through words.
41. Word choice is more important in writing than in speaking.
42. Adaptation refers to word lection—not to u of voice.
43. Even though condary rearch materials are potentially the most accessible and complete sources of information, they are also the most costly.
44. A good deal of statistical information that business need is available online; some is available only online.
45. It is important to u an up-to-date dictionary becau new words are always being added, and spellings and meanings of words change.
1. International Business Communication
Part II. Contents of Lecture by Chapters 4 Part II. Contents of Lecture by Chapters Chapter 1. Communication in the Workplace茅箭区
1. Overview
1) Outline
This chapter covers the following issues:
1.The Role of Communication in Business
一日之计2.The Importance of Communication Skills to You
3.Why Business Depends upon Communication
4.The Importance of Communication in Business
5.The Business Communication Process
6.Business Communication as Problem Solving
produce7.Some Basic Truths about Communication
8.The Goal and Plan of This Book
2) Learning Objectives
Upon completing this chapter, you will understand the role and nature of communication in business. To achieve this goal, you should be able to
1. Explain the importance of communication to you and to business.
2. Describe the three main forms of communication in the business organization.
3. Describe the formal and informal communication networks in the business organization.
4. Describe factors that affect the types and amount of communicating that a business does.
5. Describe the various contexts for each act of business communication.
6. Describe the communication process.
7. Explain why business communication is a form of problem solving.
8. Explain three basic truths about communication.
9. Understanding the importance of adaptation to successful communication.诚信黑板报
10. Describe the goal and plan of this book.
1. International Business Communication
