乔布斯的成功之道
hotmail注册乔布斯的去世，让全球哀思弥漫。以下是店铺为大家整理的关于乔布斯的成功之道，欢迎阅读!
乔布斯成功之道：想你想不到
"想你想不到的观念，做你做不出的产品"，应该是乔布斯能够成为科技界风云人物的重要原因之一。他使科技从庞然大物变成能放进口袋，把娱乐从唱盘转为数位。他推出的东西不仅仅是"新产品"，更重要的是能够把人类的生活带入一个"新领域"。
Apple I，开创了电脑"个人化"的新理念;Apple II，把电脑由少数玩家的禁脔，推广成大众化的产品，也让他在廿五岁时成了亿万富翁。"丽莎"虽让他初尝败绩，但他将绘图界面、视窗与滑鼠纳入个人电脑，不仅为后续的"麦金塔"奠定成功基础，也为个人电脑建立标准规格，至今未被取代。
接下来的iMac，促成网路全球化的风潮。进入廿一世纪，乔布斯更是连战皆捷，iPod把随身听带入了数位化的时代，iPhone掀起了触控风潮，iPad则让平板电脑得以实现。
妻子的付出
邀请英语怎么读
高科技业者的竞争，通常在于"数字"，例如产品处理速度多快，记忆体容量多大;然而技术性"数字"很容易被竞争者超越，因此，产品虽然不断推陈出新，但"生命周期"愈来愈短。
其次，高科技业固然必须重视技术的创新，但更重要的是必须将新技术与消费者的需求紧密结合。苹果本世纪以来多项新产品频创佳绩，在于能推出让消费者"喜出望外"、带动市场风潮的新产品，其他竞争厂商只能紧跟在后，靠着"提升功能"苦苦追赶。即使"后来居上"，但苹果却早已在另一项新产品的跑道上遥遥领先了。
乔布斯的成功关键，当然在于不断"创新"。然而"创新"的重点并不在于技术层次，而是在于产品概念，所以乔布斯缔造了苹果的奇蹟，也改变了世界。中国新石器时代
苹果CEO谈乔布斯的成功之道：
In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life lling sugared water or do you want a chance to change the world?”
1983年，乔布斯从百事把John Sculley挖了过来，当时乔布斯对他说了一句很是经典的商
业名言：“你是希望一辈子卖糖水呢?还是希望抓住一个能够改变世界的机会呢?”
Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.
之后，乔布斯和Sculley一起作为联合CEO共同运营苹果公司，他们为苹果带来了世界级的技能(第一台Mac电脑)、世界级的广告(著名的广告“1984”)和世界级的设计。然而双方的互助瓜葛并未持续太久，众所周知，当年Sculley为了能够全权控制公司，通过在董事会上的斗争强迫乔布斯离开了苹果。
Now, for the first time, Sculley talks publicly about Steve Jobs and the crets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993. “There are many product developments and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later.” He adds, “I don’t e
any change in Steve’s first principles — except he’s gotten better and better at it.”
记住这一天作文
如今，Sculley首次在公开场合谈论乔布斯和他成功的秘诀，这是自从1993年他被苹果炒掉之后，第一次接受主题为“乔布斯”的访问交谈。“在早期与乔布斯一起工作的历程中，我学到了很多关于产品开发和市场营销方面的经验”，Sculley说，“令人敬佩的是，乔布斯到现在截止一直坚持着他的‘第一原则’”，此外他还增补道：“他的‘第一原则’一直没有改变，我只看到他把这个原则运用得越来越好!”
I met with Sculley in a hotel lobby near Oakland airport. Sculley had been taking meetings for his investment fund and was waiting for a flight back home on the east coast. Sculley was initially reluctantly to talk about Steve Jobs, his former partner at Apple, who had been both his protégé and mentor.
我是在奥克兰机场相近的酒店大堂里对Sculley进行采访的，他刚刚参加完自己的投资基金会议，正在等着飞回东海岸的家。Sculley最初不太愿意谈论史蒂夫·乔布斯，这个他在苹果时的同事，也是他的学生和老师。
“I don’t have any contact with Steve the days,” Sculley said in one of our initial emails tting up the meeting. “He’s still mad he got pushed out of Apple 22 years ago… I have no interest to piss him off… My Apple experience is now ancient history and I have gone on with my life and I’m not looking for any publicity or have any ax to grind.”
“我如今与乔布斯没有什么接洽”，此次谈话之前，Sculley在我们初次交流的Email中表示，“他仍然因为22年前被苹果扫地出门而铭心镂骨…我并无乐趣激怒他…我在苹果的经历已经成为古老的汗青，现在我有自己的生活，我也不会别有用心地去接受任何关于那一些东西的访问交谈。”
I persuaded Sculley that I was a big fan of Jobs, and had no interest in digging dirt. What I wanted to know was: How does he do it? During the resulting 90-minute conversation, Sculley divulged Jobs’s first principles. Here, in Sculley’s words, is Steve Jobs’ methodology for building great products:
如何做早餐我努力向Sculley说明虽则我曾是乔布斯的超级粉丝，但我并无爆料的乐趣，我只是想知道：他是如何做到的? 在之后90分钟的谈话里，Sculley向我透露乔布斯的“第一原则”，以
下是Sculley所谈到的史蒂夫·乔布斯是如何创造出巨大的产品的。
1. Beautiful design – “We both believed in beautiful design and Steve in particular felt that you had to begin design from the vantage point of the experience of the ur… We ud to study Italian designers… We were looking at Italian car designers. We really did study the designs of cars that they had done and looking at the fit and finish and the materials and the colors and all of that. At that time, nobody was doing this in Silicon Valley. It was the furthest thing on the planet from Silicon Valley back then in the 80′s. Again, this is not my idea. I could relate to it becau of my interest and background in design, but it was totally driven by Steve… What a lot of people didn’t realize was that Apple wasn’t just about computers. It was about designing products and designing marketing and it was about positioning.”
1、标致的设计。中国无线电协会
“我们俩都很喜欢标致的设计，并且乔布斯以为应当从用户体验认识的角度着手进行设计…我们曾进修过意大利的设计师…我们一直在研究意大利的汽车设计，看看他们是如何选材
、调配颜色以及提高产品舒程度适当的，当时在硅谷没有人这样做过，这应该是上世纪80年代在硅谷里所发生的最深远的一件事情。不过这依然不是我的主意，但我倒是能和这些扯上点瓜葛，毕竟我的乐趣和专业背景就是设计，这一切都是乔布斯的想法…有很多人并无认识到苹果其实并不单单是家用电器脑公司，它还关于产品及营销方面的设计工作，而这也正是它的定位。”
2. Customer experience – “He always looked at things from the perspective of what was the ur’s experience going to be? … The ur experience has to go through the whole end-to-end system, whether it’s desktop publishing or iTunes. It is all part of the end-to-end system. It is also the manufacturing. The supply chain. The marketing. The stores.”
2、用户体验认识。
“他总是站在客户的角度来考虑用户体验认识是怎样的…用户体验认识是一个端到端的系统，无论是桌面排版还是iTunes，都是端到端系统的一部分，另外还包括生产制造、供应链、市场营销和零售门面店等。”
大溪
3. No focus groups — “Steve said: ‘How can I possibly ask somebody what a graphics-bad computer ought to be when they have no idea what a graphic bad computer is? No one has ever en one before.’ He believed that showing someone a calculator, for example, would not give them any indication as to where the computer was going to go becau it was just too big a leap. ”
