第一章测试
1.Consumer behavior is an ongoing process
A:对
B:错
答案:A
2.which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
A:data marketing
B:Relationship marketing
C:online marketing
D:consumer marketing
答案:B
3.Which one is not belong to dark side of consumer behavior?
A:difficult to make a decision
B:Compulsive consumption
C:additive consumption
D:Consumed consumer
答案:A
4.Consumers can be gmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the obrvable aspects of a population.
A:region
B:country
C:demographic
D:popular culture
答案:C
5.Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:错
蝙蝠的读音B:对
答案:A
空调除湿开多少度合适
第二章测试
6.The ability of a nsory system to detect changes or differences between two stimuli belong to
A:Differential threshold
B:Subliminal perception
渴了英语C:Absolute threshold
答案:A
7.Perceptual defen means consumers are more likely to be aware of stimuli that relate to their current needs
A:对
B:错
答案:B
8.Marketing message always has three basic components:
A:an sign
B:an interpretant
C:an image
D:an object
答案:ABD
9.Most marketers wants to create messages below consumers’ thresholds so people will notice them.
A:错
B:对
答案:A
10.Perception is a three-stage process that translates raw stimuli into meaning.
A:错
B:对
答案:B
第三章测试
核酸的组成元素11.Two major approaches to behavioral learning including
A:cognation learning
B:Classical conditioning
C:instrumental conditioning
D:obrvation learning
答案:BC
12.Repetition a application of classical conditioning.
A:错
B:对
答案:B
13.Marketing applications of classical conditioning include
A:repetition
B:stimulus generalization
C:look alike
D:conditioned product association
答案:ABD
14.reinforcement always lead to a positive outcome
A:对
B:错
答案:B
15.Which kind is not belong to memory?
A:durable memory
B:long term memory
C:nsory memroy
D:short term memory
答案:A
第四章测试
16.Wear masks belongs to which hierarchy of needs?
A:Physiological needs
B:Security needs
C:Social needs
D:Esteem needs
答案:B
17.We satisfy physiological needs when we u web to rearch topics.
A:对
B:错
答案:A
18.The motivation that consumer is willing or able to express is called recessive motivation.
A:对
B:错
答案:B
19.A person must choo between two desirable alternatives belongs to
A:Approach approach conflict
B:Avoidance avoidance conflict
C:Approach avoidance conflict
D:multiple conflict
答案:A
20.Consumer involvement includes
A:Message involvement
B:Product involvement
C:Purcha situation involvement
D:Message-respon involvement
答案:BCD
第五章测试
21.Freudian theory is carried out in the mind among three systems
A:Ego
B:Underego
C:Superego
D:ID
答案:ACD
22.Motivational rearch is more expensive to conduct than large-scale, quantitative survey data collectiong.
A:错
B:对
答案:A
23.Establishing a successful brand personality often is key to building brand loyalty.
A:错
B:对
答案:B
24.Which we call AIOs
A:Affect
B:Interests
C:Opinons
D:Activities
答案:BCD
25.Which group is the top group in the VALS system
A:Innovators
B:Believers
C:Strivers
D:Makers
答案:A
第六章测试
26.Attitudes we form to protect ourlves either from external threats or internal feeling p
erform
A:ego-defensive function
B:value-expressive function
C:knowledge function
纪委工作职责D:utilitarian function
答案:A安徽省网上税务局
27.Think-Feel-Do belongs to
A:Experiential hierarchy
新三板股票查询B:Standard learning hierarchy
C:Low-involvement hierarchy
D:High-involvement hierarchy
答案:B
28.Compliance helps us to gain rewards or avoid punishment
A:对
B:错
答案:A
29.Which part reflect the relative priority of an attribute to the consumer
A:Important weights
B:Alternatives
C:Attributes
D:Beliefs
答案:A
30.Which element is not belong to communicaiton model
A:Message
B:Marketers
C:Source
D:Medium
答案:B
31.Attractiveness source is more effective for receivers who tend to be nsitive about social acceptance and other’s opinions.
A:对
B:错
答案:A
32.Which kind of message can be ud in the communication model?
A:Sexual appeals
B:Fear appeals
C:Emotional appeals
D:Humorous appeals
答案:ABCD
第七章测试
小班教育笔记短篇
33.Which kind of decision making has to collect as much information as possible?
A:Extended problem solving
B:Habitual decision making
C:Limited problem solving
答案:A
34.Need recognition occurs when we come into contact with different or better quality products.
A:对
B:错
答案:B
