集团标准化办公室：[VV986T-J682P28-JP266L8-68PNN]
英语MBA案例分析报告
MBA案例分析报告
课 程 名 称 商务英语
任 课 教 师
题 目 Marketing
学 员
鳞状上皮化生 提 交 日 期
PART Ⅰp45主板. Who is ZUMO?
Zumo, is produced by Zumospa, a food and drinks company bad in Valencia, Spain. Zumo is a leading sports drink brand original in spain with a history over30 years;
The formula is zumo can be traced back to the Roman occupation of Europe, when owners to make their gladiator can keep winning, ask Alchemy division invented can enhance physical strength formula, and then after veral century formula of experiment and improvement, and finally formed today, founder of the company was Mr Watt is the formula of the owner, 30 years ago, and he founded the company ,in the original formula bad on improved, he invented the various taste drink, zumo is pure natural plant extract, and join various vitamin, no side effects, can alleviate fatigue, added body that inten movement of consumption, low sugar nutrients, no side effects.
The fantastic formula of zumo helps altheletes renew their performance on the court;
写一篇新闻作文 Zumo is just available in Europe market;
支教教师PART Ⅱ. What ZUMO has DONE in past 30 years?
牛肚怎么吃
Zumo focus and roots its core business in sports drink market ;
Zumo now takes more than 30% market share in sports drinks industry in spain and more
and more consumers are catched by it;
Zumo built good relation with sports assiations in spain and many sponsorships contract are exclutive;
Zumo has achieved a good business record in past 5 years and now the annual revennue of the company is over c30m
Part Ⅲ . where does zumo want to go?
First into the European market and north America market高中生物必修三,then to be a global brand，Spain also belong to a part of Europe, so we think that Europe and the United States consumers should be accept this drink more，So we put outward expansion plan in this two area
To energy the world;
醋有保质期吗
We hope that all people in the world can drink to our sports drinks，For people with health and vitality.its meaning of energy the world.
A new commercial slogan-everyone who loves sports who loves zumo; Zumo is sports drinks, we mainly attract people who love sports, regardless of age, we must let the people love sport when need to buy drinks will remember zumo。
土豆炒肉怎么做To achieve a bigger business success by a ries of marketing activities(energy the world) to triple the revenue in next 3 years and to be listed tops 5 sports beverage suppliers in the world
part Ⅳ. Analyzes the current marketing environment condition
The function drink is refers joins certain function factor in the drink, enable it while which relieves thirst to have adjustment health care function and so on organism function, enhancement immunity drink. At prent in the market function drink approximately may divide into 3 kinds, movement drink, energy drink and health care drink.
