Fast reading (True or Fal Questions + Blank Filling)
Directions: Read the following passages and then answer the questions. For questions 1-7, choo Y (YES) if the statement agrees with the information given in the passage, choo N (NO) if the statement contradicts the information given in the passage, choo NG (NOT GIVEN) if the information is not given in the passage. For questions 8-10, complete the ntences with the information given in the passage.
Passage One
Who Brings the Beauty to You?
Using smart networking and a keen no for the slight differences of retail, Andrea Jung ris to the top of the world’s biggest direct marketer of women’s products. When she began flirting with department store work after college her parents scoffed. When she started actually taking full-time retail jobs, they gasped, complaining bitterly that she was lling all they had invested in their little girl into the waste heap and lowering herlf into the same class as street hawkers (上海加盟好项目沿街叫卖的小贩) and ud-car salesmen.
Her parents’ sneers, however, turned into applau when Andrea Jung moved to the top of retailing respectability by becoming President of Avon’s Product Marketing Group for the US (before moving on to become named CEO of all Avon in late 1999). Jung’s list of responsibility is enough to impress even the snootiest (傲慢) of parents. The Chine-American overes marketing, advertising and product development of all of the US, supervising 360 employees. On her slender shoulders now rests the responsibility of not only maintaining but growing the company’s $1.6 billion in annual sales. She also sits on the Board of Trustees of the Fashion Institute of Technology and the Board of Directors of the American Management Association.
“No one in my family had a retail or marketing background,” says Jung, 41. “They were professionals. They didn’t understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.” This determined style sweeps across the landscape of her personal and professional life. Jung, every morning, takes her five-year daughter to the bus stop, and then walks to her mid-Manhattan office by And she insists on returning home by 7: for dinner at h
ome with her husband and daughter. Her professional style reflects her directness. She never shies away from eking advice and aggressively eking out the cultivated nior women executives to rve as her mentors.
Introducing more Avon cosmetics to American women is no easy task. The 108-year-old company lls $4 billion of beauty goods every year around the world. It is the world’s largest producer of mass-market perfumes, makeup and fashion jewelry. Every American woman knows the name and by the time they reach their mid-30s, most have picked the cosmetics brand they will remain loyal to. There are the customers Jung must win over if she is to make a success of her tenure at Avon. Increasing sales in a market saturated (金莲花分散片饱和的) with beauty products and savvy consumers has proven a challenging task even for a giant of Avon’s stature. In 1993, the year before Jung came aboard, the company’s US sales dipped by 1% though sales in all other world markets incread, especially in Asia.
我是一只鱼
The chance to boost US sales thrilled Jung when Avon offered her the job in January of 1
994. After successful stints at exclusive retailers like Neiman Marcus and Magnin, she wanted to try her hand in the decidedly less glamorous but far larger mass-market gment. She expanded the number of products offered to long-time customers by introducing a line of lingerie and casual wear. This generated new revenue from an established consumer ba. “We tried to be the first to come out with some ideas,” she says as she explains the need to constantly be on the lookout for new products. The next step involved incread advertising. The are all tricks of the marketing trade Jung gained from a 15-year career she had never intended to enter. But she is hardly an accidental success. Jung has been driven to achieve since the day she turned five, when her mother put her in front of the family piano and taught her how to bang out basic chords. “I was still taking piano lessons up until 18 months ago,” Jung says. “And if I had one thing I could add to my very full calendar, it would be that. That’s one of my personal goals becau it helps balance all parts of your life and I really get a lot of enjoyment out of playing Mozart and Beethoven.” And Avon’s corporate culture also appealed to Jung. Women form one quarter of the company’s Board of Directors and nearly half of its nior
officers. At Avon, Jung points out, there is no glass ceiling to stop her advancement. And how companies treat women has always played a major role in her decision-making. “I’m very lective in the companies I work for,” she says. “I started at Blooming dales becau it was committed to developing women. When I went to Magnin in San Francisco, it was to accompany a female CEO, and becau there’s a strong Asian population in that city, I never encountered a glass ceiling becau of my race.”
Even if companies like Avon did not exist, Jung insists she still would have pursued a marketing career. It might mean banging her head against a glass ceiling, but Jung found the dynamics of marketing so ductive that any other career would have emed dull as a long, flat stretch of dert highway. “I have a love for this business,” she says. “I have to have passion, or frustration would win out. But I love managing people. The product is cond to managing people. And marketing to consumers is so challenging becau it is evolving constantly.” While elasticity (弹性) spawns innovation, creativity and other qualities that generate exciting business, Jung believes routine promotes a successful home life. And like most corporate officers, she has learned to allot portions of the day to
her family. Otherwi, she says, she would be swallowed by her career.
1. After Andrea Jung came into college, she began taking full-time retail jobs which were supported by her parents.502寝室的灯早早的就>报销流程
写轮眼的能力 2. Every morning, Jung takes her five-year-old daughter to her office in mid-Manhattan by , and in the afternoon they often walk home.
3. From the passage, we can clearly e that women play an important role in the companies of Avon and Magnin in San Francisco.
竹子手工机器人图片简笔画 4. In 1992, Jung went abroad to run her business with her husband and daughter in America.
5. It was not long before she expanded the number of products offered to long-time customers by introducing a line of lingerie and casual wear.
6. When Jung was only five years old, she began to learn piano lessons which she enjoyed very much and benefited a lot from.
7. As a successful business woman, Jung knows well how to reasonably arrange everything that matters to her life.
