《专业英语（传播学）》教学大纲
Specialized English for Journalism & Communication StudiesⅠ
课程编号：061982B
课程类型：专业选修课
总 学 时：32 讲课学时：21.5 实验（上机）学时：10.5
学 分：2
适用对象：传播学专业
先修课程：大学英语、《中外新闻传播史》（双语）
一、课程的教学目标
本课程是传播学专业本科生的专业选修课。它的开设目的在于引导新闻学与传播学专业的高年级本科学生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和
研究专业知识。具体而言，本课程能够将新闻学与传播学的历史与现实、理论与实践、专业领域与相关学科的论述原汁原味地展现在学生面前，使他们通过这些作品的学习，熟悉新闻学与传播学专业英语的基本词汇、语法、表达方法、句型和部分经典论述与名人名言，为在今后的工作与研究中直接阅读并有效借鉴国外的研究成果打下坚实的基础。课程还能提高学生用英语进行有关专业内容的一般性的会话或讨论的能力，以及写作和翻译专业性文章的能力。该课程还将为学生们日后参阅国外新闻传播学专业论著，撰写学术论文，参加高层次的学术交流和专业性极强的科学研究奠定坚实的基础。
二、教学基本要求
（一）教学内容
教学内容大致涵盖大众传播事业主要部类和新闻传播学的主要领域，点面结合，深浅有致，形成梯次。每个单元由4或5篇选文构成，一般有1－2篇著名学者关于该主题的经典论述，1－2篇比较具体的个案研究性质的文章，以及1篇综合性的概述。
梦想飞扬
（二）教学方法和手段
课上教师重点讲解课文中难点。课堂翻译练习着重培养学生的专业翻译能力。为了巩固和提高学生的听说能力，每个单元后的练习中都设有role play（角色扮演）和prentation（展示）的训练。学生可结成若干小组，选择某一感兴趣的专题，寻找相关英文材料，制作成演示文件，课上用英文进行阐释。教师结合学生未来实际工作需要，酌情补充实用性强的新闻传播领域的英文专业术语。课上所有训练都将提高学生进行口头与笔头专业交流的能力。
（三）考核方式
课程的考核方式为开卷。本课程平时成绩占30%，期末考试成绩占70%。
（四）学习要求
学习本课程前，学生已对大众传播的理论与实践有了初步了解和应用。课前，学生预习指定章节，提出问题。课后，学生还要阅读教师推荐的西方新闻传播学经典名著。分组准备课堂演讲。
三、各教学环节学时分配
章节内容 | 讲课 | 实验 | 其他 | 合计 |
An Introduction to English for Journalism & Communication Studies I Workshop：Resume Writing | 1.5 | | 0.5 | 2 |
Unit 1 Education for journalism and communication Passage 2 What They Don’t Teach at J-School Lecture: Rearch Methods in Media Studies | 1.5 | | 0.5 | 2 |
Unit 2 Introduction Passage 2 McQuail’s Normative Theories皮夹子 Lecture: Public Speaking Skills | 1.5 | | 0.5 | 2 |
Unit 2 Introduction 农业银行三年定期存款利率是多少Passage 2 McQuail’s Normative Theories Work Shop：Mind Map | 1.5 | | 0.5 | 2 |
Unit 3 Book Passage 1 Books in History Passage 2 The Printing Press as An Agent of Change | 1.5 | | 0.5 | 2 |
Unit 4 Magazine Passage 1 Magazine as Media Innovators | 0.5 | | 0.5 | 1 |
Unit 4 Magazine Passage 2 Magazines Push Images Over Words | 2 | | 0.5 | 2.5 |
Unit 5 Newspaper Passage 2 Tedium on Deadline 白斩鹅Workshop：Mind Map | 1.5 | | 0.5 | 2 |
Unit 6 Film Passage 1 Importance of Movies Passage 2 The Structure of the Western Film Free Discussion：Film Rating System | 1.5 | | 0.5 | 2 |
Film Show and Film Review | 0.5 | | 1.5 | 2 |
Unit 7 Radio Passage 3 Trends and Convergence in Radio and Sound Recording | 1.5 | | 0.5 | 2 |
Unit 8 TV Passage 1 Impact of Television | 1.5 | | 0.5 | 2 |
Passage 2 Culture | 1.5 | | 0.5 | 2 |
Unit 9 Internet Passage 2 Worldwide Wedge：让心回家Division and Contradiction in the Global Information Infrastructure | 1.5 | | 0.5 | 2 |
Discussion：Media Literacy | | | 2 | 2 |
复习 | 2 | | | 2 |
合计 | 英式下午茶21.5 | | 10.5 | 32 |
| | | | |
四、教学内容
An Introduction to English for Journalism & Communication Studies I
1. Aim
2. Content
3. Skills to be improved
4. Program
5. Schedule
6. Score
Workshop: Resume Writing
教学重点、难点：
重点：Resume Writing
难点：Resume Writing
课程的考核要求：
了解：Aim, content, program, schedule and score of the cour
理解：Skills to be improved
掌握：Resume writing
应用：Help all students make their own resume
Unit 1 Education for journalism and communication
Lecture: Rearch Methods in Media Studies
教学重点、难点：
重点：The Origin of Journalism Education; Graduate programs of journalism schools; Things not taught at Journalism School; Two ways of university training of journalists; Re
arch Methods in Media Studies
难点：Two ways of university training of journalists; Rearch Methods in Media Studies; Resume writing
课程的考核要求：
了解：Two models of journalism education in both America and Europe
理解：吉德林法则Two ways of university training of journalists; Things not taught at Journalism School
掌握： How to choo a graduate program of journalism school; Rearch Methods in Media Studies
复习思考题：
1. How to choo a graduate program of journalism school?
2. What don’t they teach in J-school?
Unit 2 Introduction
Passage 2 McQuail’s Normative Theories
1. Authoritarian theory
2. Free Press theory
3. Social Responsibility theory
4. Soviet theory
5. Development theory
6. Democratic-participant theory
Workshop：Mind Map
本章重点和难点：
重点：McQuail’s six normative theories of media purpos;
难点：McQuail’s six normative theories of media purpos；Mind map
课程的考核要求：
掌握： McQuail’s six normative theories of media purpos; Drawing of a mind map
复习思考题：
1. Try to differentiate the authoritarian theory, soviet theory and development theory.
2. What is the core of democratic-participant theory? Can we recognize it anywhere in practice?
3. Do you think democratic-participant theory is possible with the technology of Web 2.0？
Unit 3 Book
Passage 1 Books in History
1. The introduction of mass-produced books in the 15th century marked a turning point in human history
2. What is Gutenburg’s impact?
Passage 2拼写英语怎么说 The Printing Press as An Agent of Change
1. The printing press and the Renaissance
2. The printing press and the Reformation
3. The printing press and the scientific revolution
教学重点、难点：
重点：Gutenburg’s impact; The Printing Press as An Agent of Change
课程的考核要求：
掌握：Gutenburg’s impact; The Printing Press as An Agent of Change
复习思考题：
1. What does the author mean by saying that “the introduction of mass-produced books in the 15th century marked a turning point in human history”?
