商务与社交信函的写作原则
1． 简洁明了
简洁明了即用简短、清晰、易懂的语言阐述，能用一个字就不用短语，能用短语就不用句子，总之要简明扼要。
as a conquence of / as a result of → therefore
at the prent time → now
will you be good enough to → plea
becau of the fact that → becau
We are writing this letter to you with a view to enter into business relations with your company.字词句篇
→ We are eager to start business with you.
Upon receipt of your order, further attention will be drawn to your request.
生物科学家→When we receive your order, we’ll begin to consider your request.
2． 具体化，正确无误
具体的表述是用确切的语言表达信函的内容避免笼统、空洞。
nd → mail/ po
travel → fly/ drive
中国人的语言表达习惯比较含蓄， 常用“我看， 也许，大概”这是商务信函所禁忌的，语言含糊，因此慎用下列词语：
I would guess that….
It is my opinion that….
Maybe / probably
3. 礼貌体谅
信函应客气得体，在某些商务信函写作应保持以对方为中心，即以对方的观点来考虑处理问题。
We offer 2 percent discount for every 10 units.
→ You will enjoy 2 percent discount for every 10 units.
商务信函常用套语
建立贸易关系(Establishing Trade Relations)
1． As your name and address appear on Yangt Evening Post, we are writing to you with a desire to establish business relation with you.
2． We write to introduce ourlves as one of the leading exporters of a wide range of …
徒步运动3． We are enjoying an excellent reputation and we should like to offer you our rvice.
4． We are willing to enter into business relations with you on the basis of equality and mutual benefit.
5． We are also enclosing a catalogue showing the details of our line.
销售信函(Sales Letter)
1. We take pleasure in enclosing the latest catalogue of …./ price list of…
2. This item, superior in quality and moderate in price , is sure to ll well in your market.
3. to rank first among similar products.
4. are well received by the consumers home and abroad
5. The material is of top quality.
6. It is made of high quality alloy.
7. Its outer cover is made of special plastics.
8. The frame and wheels are made of top quality stainless steel.
9. All the products are made of pure silk.
10. The cover of the toy car is made of new, specially-treated plastic.
11. The newly-designed fishing rod is made of special material.
12. It can work with all types of VCD and MP3 discs.
13. This player is reliable and durable.
14. The quality is first-class, and their performance is superb.
15. This laptop is portable and easy to operate
16. With its multi-functions, this mini-type computer will no doubt make your life and work much easier.
17. It’s unique in its pleasing design, excellent quality and portable size.
18. Excellent in design, fashionable style, fine workmanship, big variety and wide in lection.
订购函 (Letter of Order)
1． Thank you for your order of….
2． We accept the trading terms you’ve quoted and enclo our official Order No….
3． The ordered goods are in urgent need and your prompt delivery will be appreciated.
4． This is a trial order. If the goods ll well, we will give further orders.
5． Plea e to it that your goods meet our requirement.
询盘与报盘（Inquiry and Offer）
1. We learn from….that you are one of the manufacturers of…, will you plea nd us your prices of…
西西佛2. We shall be plead if you nd us the lowest quotations.
3. We understand that there is a good demand for …in your market, and take this opportunity of enclosing our quotation for your consideration.
4. 柳絮纷飞We thank you for your letter asking for a quotation. We are plead to make the following offer.
5. We hope the terms are satisfactory and look forward to your order.
6. As we have no…in stock, we regret being unable to offer. But we will keep in mind your requirement and shall contact you once it id available.
催款（Urging Payment）
1． Our records show that your account of….is past due.阮玲玉简介
2． In spite of 2 reminders, the above account still remain unttled.
身在异乡
3． We shall be grateful for an early ttlement.
4． If we fail to receive from you a check of…dollars in 5 days , we will have to hand over this matter to the lawyer.
5． We trust that we shall be able to find a favorable solution.
抱怨索赔函（Complaint and Claim）
1． We have received the goods of your shipment, but unfortunately they are not in accordance with the sample.
2． We are sorry to inform you that the delivery is far from being satisfactory.
3． We regret to inform you that one of the cas of your delivery arrived in a badly / damaged condition.
4． The goods are below standard in quality.
科技时代5． We require a full refund for the delivery.
6． We are looking forward to your ttlement at an early date.
