Insights into Apple’s app ecosystem:
comparing Mac, iPad and iPhone
Apple App Store for iPad
IPAD
Apple App Store for iPhone
IPHONE
Apple Mac App Store
MAC
BlackBerry App World
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Phone 7 Marketplace
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is
also displayed in the wide range of mobile application stores that were launched from 2009 on.
Distimo is a privately held company bad in Utrecht, The Netherlands. Learn more:
NEW AND NOTEWORTHY
This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Mac App Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during February 2011.
但是造句
The major findings are:
• Less than two months after the launch of the Mac App Store, a top 300 Mac application already generates half the revenue of a top 300 iPad application on average.
• The average lling price of the top 300 applications is ven times higher in the Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher than on the iPad ($4.19).
dnf元素• The Mac App Store has 2,225 applications available in the store approximately two months post-launch. Comparatively, the Apple App Store for iPad had 8,099 applications two months post-launch.
乐学善思怎么进微信群• Although on the Mac gaming has been less popular than on Windows, the Mac App Store promis a bright future for Mac gaming: there are already 646 games in this store (29%), and 39% of the most popular applications are games as well.
• The proportion of free applications in the Mac App Store is lower than in any of the other applicati
on stores analyzed in this report: only 12% of the applications are free.
• The 300 most popular free and 300 most popular paid applications in the three Apple application platforms (iPhone, iPad and Mac App Store) are published by 1,014 publishers in total. 173 publishers distribute applications in more than one of the stores (17%), the Mac App Store being one of the stores in 49 cas (5%).
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200000250000300000350000free paid This month’s publication examines how the Apple app ecosystem is performing, and focus specifically on how the Apple App Store for iPad, the Apple App Store for iPhone and the Mac App Store compare to each other in terms of content, popular genres, download volumes and revenue.
As of February 2011, the Apple App Store for iPhone is still the store with most content with 314,644 applications. Two months after its launch on January 6 2011, the Mac App Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225 applications in the United States. Comparatively, the Apple App Store for iPad had 8,099 applications in its catalog in May 2010, two months after its launch on April 3 2010. An interesting difference is the proportion of free versus paid
applications. The free/paid ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store for iPad, while in the Mac App Store the proportion of free applications is dramatically lower where only 12% of the applications are free.
NUMBER OF AVAILABLE APPLICATIONS
FEBRUARY 2011 - UNITED STATES
Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has 2,674 available applications in the United States (March 15 2011).MAC
We examined both downloads and revenue of the three Apple platforms: iPhone, iPad and the Mac Store. Of the top 300 most popular paid applications downloaded in February, the iPhone has by far the most applications downloaded every day. The top 300 paid in the United States generates 5.6 times more downloads than the top 300 paid in the Apple App Store for iPad. The number of top 300 paid downloads in the Apple App Store for iPad is 5.3 times as high than in the Mac App Store.
Looking at the revenue the applications generate, we find that the stores are more alike. The top applications on iPhone generate 2.1 times the revenue of top applications on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue of top paid applications in the Mac App Store.
The differences in the ratio of downloads and the ratio of revenue is captured in the average lling price of top 300 applications in the different stores: $1.57 on iPhone, $4.19 on iPad and $11.21 in the Mac App Store.
倍道而行
Note that the graphs only reprent downloads of top 300 paid applications. Since the number of available applications is different in each store, the ratio of downloads between different stores cannot be generalized to the whole store, but only reprent the most popular applications.
DOWNLOADS & REVENUE IN APPLE’S APPLICATION STORES
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FEBRUARY 2011 - UNITED STATES
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$250,000
$500,000
$750,000MAC IPAD IPHONE MAC IPAD IPHONE
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This graph reprents the category breakdown of the 100 most popular free and paid applications during February 2011. Games is the most popular category across all three Apple platforms, including the Mac, which traditionally has been little ud for gaming. In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad having over 50% more games listed amo
ng the most popular applications than the Mac App Store. However, the popularity of games in the Mac App Store combined with the fact that there are already 646 games in the the store, signals the Mac App Store could boost Mac gaming.
Additionally, some categories in the Mac App Store simply don’t exist in the iOS App Stores. The categories – Developer Tools, Graphics & Design, and Video – make up 7% of the most popular applications. Applications in the Music and Utilities categories are also significantly more popular in the Mac App Store than in its iOS counterparts for iPhone and iPad.
CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONS FEBRUARY 2011 - UNITED STATES MAC
IPAD
IPHONE
