China Food and Beverage Industry
China Food and Be erage Ind str
Report, 2009-2010
The food and beverage industry consists of three sub-industries:
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food processing, food manufacturing and beverage
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manufacturing. The whole food and beverage industry developed
slowly in H1 2009, but all the sub-industries had achieved
considerable growth after November: the food processing
industry experienced the fastest growth, the beverage
i d t i d th f t t th th b
manufacturing industry resisted decline and grew steadily, and
the food manufacturing industry experienced relatively slower
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growth in operating income at a rate below the industry average.
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In 2010, the food and beverage industry still maintains growth momentum. In Q1 2010, the operating income grew by 25.4% year on year, which is much higher than that in Q1 2009, and the net profit soared from RMB5.599 billion in Q1 2009 to RMB6.988 billion, up 24.8% year on year.
1. Beverage Manufacturing Industry
1B M f t i I d t
The industry is in growth pha, with huge development potentials. Promoted by medium and high-end wines, p p y y q g
China's wine output reached 960,000 tons in 2009, up 27.6% year on year; soft drink and liquor grew at 24.3% and 23.8% respectively; rice wine and beer grew relatively slower, at 12.1% and 7.1% respectively.
Output and Growth Rate of Sub-ctors of Beverage Manufacturing Industry, 2009 (10,000 tons, %)
Source: RearchInChina; wind
In the wine ctor, Changyu, Dynasty and COFCO Great Wall ranked top three. In 2009, the sales in
come of Changyu reached RMB4.2 billion, RMB3.39 billion of which came from wine, and accounted for 87.1% of the total operating income.
In the liquor ctor, Kweichow Moutai and Wuliangye held 70% market shares. Comparatively, Kweichow Moutai I th li t K i h M t i d W li h ld70%k t h C ti l K i h M t i had a better performance in 2009, since it: (1) had advantages in production capacity expansion under support of local policies; (2) explored the market for newly-added production capacity by increasing the number of franchid ()g p g p y p p
stores; (3) had larger room for price increa due to a wide gap between ex-factory prices and retail prices.
In the soft drink ctor, the competition in concentration has emerged. In recent years, low-concentration fruit juice has maintained a market coverage of 80% , but as people pay more attention to healthy diet and young people change their dietary habits, nutrient-rich high-concentration fruit juice will become increasingly popular, and its
h th i di t h bit t i t i h hi h t ti f it j i ill b i i l l d it market share will ri rapidly.
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2. Food Processing Industry
The report analyzes the meat processing ctor of the food processing industry. In 2009, the meat processing ctor maintained fast and stable growth, and chilled meat, in particular, was produced and consumed on an increasingly large scale and was gradually replacing fresh meat. From the perspective of enterpri development, Shuanghui, with the industry’s most comprehensive product line and remarkable economies of scale, is the absolute leader in the high-temperature meat market, while Yurun dominates the low-temperature meat market 60%a e s a e
with 60% market share.
3. Food Manufacturing Industry
The report analyzes the frozen food, dairy products and instant noodle ctors in the food manufacturing industry.
In recent years, China frozen food industry has formed a market led by Sanquan, Synear, Longfong and Wanchai
Ferry with different business strategies. Sanquan and Synear t up outlets all over China, while Wanchai Ferry F ith diff t b i t t i S d S t tl t ll Chi hil W h i F
and Longfong focus on first-tier cities. In 2009, Synear cooperated with fast food chains such as KFC and ZKungfu
to further expand it marketing channels and enhance its brand competitiveness.
Since H2 2009, the output of dairy products has been growing rapidly becau of the fact that the industrial ba
古代禁书data were low due to the “melamine incident” in 2008, and the market rebounded and demand incread.
Mengniu and Yili, two leading dairy enterpris of China, exhibited great disparity in their 2009 performance: Yili手工创意
i d it ilk d k t h f l th10%t13%hil M i d i k t incread its milk powder market share from less than 10% to 13%, while Mengniu saw a decrea in market share, though still maintained the first position.
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As the economy recovers and consumer confidence rebounds, the food and beverage industry will develop at an
accelerating rate. Finally, the report analyzes and forecasts the development prospect of sub-ctors of the food
and beverage industry in 2010.
Table
of Contents Table of Contents
•
1. Food and Beverage Classification and Rearch Scope • 3.
2.1 Liquid Milk and Dairy Products p
• 2. Development of China Food and Beverage Industry
• 3.2.2 Frozen Food
• 3.3 Food Processing Industry
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•
3.3.1 Slaughtering and Meat Processing
• 2.1 Economic Development and Consumer Confidence as Influence Factors • 2.2 Overall Operation • 4. Key Listed Beverage Companies • 4.1 Liquor
411K eicho Mo tai •
红梅盆景2.3 Listed Companies
• 3. Development of Food and Beverage Sub-industries • 4.1.1 Kweichow Moutai (600519)•
4.1.2 Wuliangye Yibin (000858)• 4.1.3 Luzhou Lao Jiao (000568)
414Shanxi Xinghuacun Fen Wine (600809)industries
• 3.1 Beverage Industry • 3.1.1 Liquor • 3.1.2Wine • 4.1.4 Shanxi Xinghuacun Fen Wine (600809)• 4.1.5 Laobaigan Liquor (600559)• 4.1.6 Swellfun (600779)42Wine 3.1.2 Wine • 3.1.3 Beer • 3.1.4 Rice Wine • 3.1.5 Fruit Juice
• 4.2 Wine
• 4.2.1Changyu Pioneer Wine-A (000869)• 4.3 Beer
•431Yanjing Brewery (000729)•
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3.2 Food Manufacturing Industry
毓婷避孕药副作用4.3.1 Yanjing Brewery (000729)•
4.3.2 Tsingtao Brewery (600600)
