戴尔的梦想——20亿美元控制用英语怎么说
Michael Dell's Two-Billion-Dollar Dream
北斗二号>雷锋读后感
One afternoon in 1977, as his parents and two brothers fished in the Gulf of Mexico, 12-year-old Michael Dell sat on the beach, painstakingly putting together a trotline, a maze of ropes to which veral fish hooks could be attached. "You're wasting your time," the rest of the family called to Michael, as they pulled in fish. "Grab a pole and join in the fun. " 我们分手了
Michael kept working. It was dinnertime when he finished, and everyone el was ready to call it a day(收工;停止). Still, the youngster cast the trotline far into the water, anchoring it to a stick that he plunged deep in the sand.
Over dinner his family tead young Michael about coming away empty-handed. But afterward Michael reeled in his trotline, and on the hooks were more fish than the others had caught all together!
Michael Dell has always been fond of saying, "If you think you have a good idea, try it!" An
d today, at 29, he has discovered the power of another good idea that has helped him ri in just a few years from teen to tycoon. He has become the fourth-largest manufacturer of personal computers in America and the youngest man ever to head a Fortune 500 corporation(领导一个《财富》500强企业).
Growing up in Houston, Michael and his two brothers were imbued by their parents with the desire to learn and the drive to work hard. Even so, stories about the middle boy began to be told early.久违的感觉
Like the time a saleswoman came asking to speak to "Mr. Michael Dell" about his getting a high-school equivalency diploma. Moments later, eight-year-old Michael was explaining that he thought it might be a good idea to get high school out of the way.
A few years later Michael had another good idea, to trade stamps by advertising in stamp magazines. With the $ 2000 profit he made, he bought his first personal computer. Then he took it apart to figure out how it worked.
In high school Michael had a job lling subscriptions to the Houston Post. Newlyweds, so he figured(他这样分析认为), were the best prospects, so he hired friends to copy the names and address of recent recipients of marriage licens. The he entered into his computer, then nt a personalized letter offering each couple a free two-week subscription.小神农架
This time Dell made $18 000 and bought a BMW. The car salesman was flabbergasted when the 17-year-old paid cash. The next year Dell enrolled at the University of Texas in Austin. Like most freshmen, he needed to earn spending money. Just about everyone on campus was talking about personal computers. At the time, anyone who didn't have a PC wanted one, but dealers were lling them at a hefty markup. People wanted low-cost machines custom-made to their needs, and the were not readily available. Why should dealers get such a big markup for so little added value?(产品在经销商手中产生的附加增值微乎其微，他们有什么理由把价位定得那么高从中获取那么多的利益?) Dell wondered. Why not ll from the manufacturer directly to the end ur?
Dell knew that IBM required its dealers to take a monthly quota of PCs, in most cas more than they could ll. He also knew that holding excess inventory was costly. So he bought dealers' surplus stock at cost(他以成本价买下经销商的积压产品). Back in his dorm room, he added features to improve performance. The souped-up models found eager buyers(经过改装后的机型十分热销). Seeing the hungry market, Dell placed local advertiments offering his customized computers at 15 percent off retail price. Soon he was lling to business, doctors' offices and law firms. The trunk of his car was his store; his room took on the appearance of a small factory.
武媚娘传奇主题曲 During Thanksgiving break, Dell's parents told him they were concerned about his grades. "If you want to start a business, do it after you get your degree," his father pleaded.
Dell agreed, but back in Austin he felt the opportunity of a lifetime was passing him by. "I couldn't bear to miss this chance," he says. After one month he started lling computers again--- with a vengeance.
The quarters he shared with two roommates looked like a combat zone- boxes piled high, computer boards and tools scattered around. One day his roommates heaped all his equipment into a pile, preventing Dell from entering his room. It was time to come to grips with the magnitude of what he had created.(他必须认真考虑如何应对他创建的庞然大物<喻指他的红火的生意>) The business was now grossing more than $ 50 000 a month.
Over spring recess, Dell confesd to his parents that he was still in the computer business. They wanted to know how class were going. "I have to quit school," he replied. "I want to start my own company. "
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