58同城最新招聘Digital touchpoints and multichannel gmentation approach in the life insurance industry 期刊名称： International Journal of Retail & Distribution Management
沆瀣一气怎么读>挥霍的意思作者： Mónika Anetta Alt,Zsuzsa Splcan,Botond Benedek,Bálint Zsolt Nagy喘的组词
自讨没趣什么意思
年份： 2021年
期号： 第ahead-of-print期
关键词： Retail life insurance;Financial rvices;Digital touchpoints;Consumer
buying decision;Digitalization;Electronic channels;Multichannel gmentation
摘要：Purpo Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to gment potential customers of life insurance bad on their information arch, purchasing channels and personal characteristics in the digital environment. Design/methodology/approach The study us cross-ctional rearch survey. In total, 422 questionnaires were collected through a convenience sample of
枇杷膏the Romanian population. The data was gmented bad on consumer information touchpoints (online vs offline), purcha channel preference (offline by
合肥之战a professional vs online by a standardized platform) and personal characteristics (age, marital status and children). Findings The channel gmentation analysis revealed that information channel preferences are 分辨的近义词
内容由中国教育图书进出口有限公司引进
