选择题：(划线的就是选择题的正确选项)
Chapter 1
九上历史电子课本Quick Quiz 1
1. A(n) _transaction___ is an exchange of value, such as a purcha, a sale, or the conversion of raw materials into a finished product.
2. The group of logical, related, and quential activities and transactions in which business engage are often collectively referred to as _business process___.
Quick Quiz 2
1. A(n) _commodity item___ is a product or rvice that is hard to distinguish from the same products or rvices provided by other llers; its features have become standardized and well known.
2. A(n) _revenue model___ is a specific collection of business process ud to identify cu
stomers, market to tho customers, and generate sales to tho customers.
3. A product’s _shipping profile___ is the collection of attributes that affect how easily that product can be packaged and delivered.
Quick Quiz 3
1. A(n) _value chain___ is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or rvices it lls.
2. In the United States, telecommunications companies have long sold local telephone rvice as a(n) _flat-rate___ access system, in which the consumer or business pays one monthly fee for unlimited telephone line usage.
3. A(n) _freight forwarder___ is a company that arranges shipping and insurance for international transactions.
4. A(n) _bonded warehou___ is a cure location where incoming international shipments can be held until customs requirements are satisfied or until payment arrangements are completed.
Chapter 3
Quick Quiz 1
1. The __virtual model__ is a graphic image built from customer measurements on which customers can try clothes.
2. The _personal shopper___ is an intelligent agent program that learns the customer’s preferences and makes suggestions.
3. (True or Fal) Many companies ll goods and rvices on the Web using an adaptation of a mail order catalog revenue model.
4. (True or 甲状腺囊肿怎么治疗Fal) People are reluctant to buy high-fashion clothing items through a Web site.
Quick Quiz 2
1. The _advertising-supported___ revenue model is the one ud by network television in the United States.
2. The _stickinessspecially___ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
3. The t of characteristics that marketers u to group visitors is called _demographic information___, which includes things such as address, age, gender, income level, type of job held, hobbies, and religion.
4. A(n) _Web directory___ is a listing of hyperlinks to Web pages.
Quick Quiz 3
1. The removal of an intermediary, such as a human agent, from a value chain is called _reinter mediation___.
2. (True or Fal) The Digital Rights Management (DRM) software prevents the illegal copying of audio files.
3. (True or Fal) DRM software does not always work across platforms.
4. ___account aggregation_ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank’s Web site.
5. 读书会分享A(n) _bill prentment___ rvice provides an electronic version of an invoice or billing statement (such as a credit card bill or a mobile phone rvices statement) with all of the details that would appear in the printed document.
Quick Quiz 4
开学第一课教案
1. _channel conflict___ can occur whenever sales activities on a company’s Web site interfere with its existing sales outlets.
2. When two or more companies join forces to undertake an activity over a long period of time, they are said to create a(n) _strategic alliance___. 请假条的格式
关于时间的作文3. _channel distribution managers___ are companies that take over responsibility for a particular product line within a retail store.
4. Online magazines are also called _E-zine___.
Quick Quiz 5那一次我真尴尬
1. An organization’s __prence__ is the public image it conveys to its stakeholders.
2. The _stakeholders___ of a firm include its customers, suppliers, employees, stockholders, neighbors, and the general public.
3. (True or Fal) A key goal for the Web sites of many not-for-profit organizations is information dismination.
4. (True or Fal) This combination of information dismination and a two-way contact c
hannel is a key element on any successful electronic commerce.
