A Brief Analysis of the Differences Between New Media Advertiment and Traditional M教师研修edia Advertisement
Name: Xiaoyu Zhou
Abstract
In today's society, more and more people prefer to u new media to get the information they want rather than use traditional media to carry out their activities, and I think advertisement is an obvious example. The emergence and development of new media advertisement have an unprecedented impact on traditional media advertisement. It can be said that it has changed the pattern and ways of information communication in the past, and, in my opinion, it doesn’t mean bad, different medias have different features and functions. This paper will focus on the concepts and characteristics of the two advertising models, and discuss the differences between new media advertisement and traditional med
ia advertiment. At the same time, I will analy the influence of new media advertisement on consumers’ behaviours bad on the similarities and differences between them.
Key Words: new media advertiment, traditional media advertiment, differences, influence
Introduction
Advertisement is one of the most common information spreading activities in people's life. Many people get their information by advertising. 每周总结Once, people mainly ud traditional media to adverti, such as newspapers and TV. However, with the rapid development of the Internet, the new media advertisement is also becoming the mainstream of media by virtue of its strong interactivity, low production cost, fast speed, flexible change and wide range of communication. People began to u the new media more to disminate and publish news. The emergence and development of new media advertiment have brought unprecedented impact and challenge to traditional media advertisement. This aro
us our thinking and we can’t help wanting to know that what are the differences between new media advertisement and traditional media advertisement. And which of the two forms of advertiment can more influence the behaviours of consumers?
As for the above two questions, my answer is that new media advertisement can more influence the behaviour of consumers. To prove my point, I think we can further come up with the answer to the cond question by exploring the first question. Next, I will analyse the differences between new media advertisement and traditional media advertisement from two perspectives: their concepts and characteristics.
The Differences of the Two Advertising Models
In my opinion, to illustrate the differences between new media advertiment and traditional media advertisement, understanding the definition of them is very important. New media advertisement refers to advertising model on new media, which relies on the current emerging media, and traditional media advertisement refers to the advertising model, which spread news mainly through the following ways,个人卫生小常识 such as newspapers, mag
azines, radio, TV, outdoor media and so on. Obviously, the biggest difference between the two advertising models is that they have different carriers of spreading.
靡靡之音
In addition, I think as the spreading model in the new age, the new media advertiment has an advantage, which traditional media advertisement doesn’t have62年, and this is also the difference between them. First of all, the core of the new media is the Internet, which is full - day and global. As 武当山武术we know, Internet breakthrough the limitation of the time and place. But the core of the traditional media is the three traditional media, which results in a certain lag of the spread of information, for example, the printing of the newspapers requires a certain amount of time, which will delay the time, that people get news. Secondly, new media advertisement is more interactive. Traditional mass media is a ller's market, and the business bad on this 肺属金is one-sided and mandatory. However, the multimedia in the new media advertiment is a one-to-one transmission, which realizes the interactive business. Information feedback, that traditional media cannot achieve, can be easily realized in the information network era. Moreover, new media advertisement has more obvious flexibility and rapidity. New media advertiment can ch
ange content of advertiments in time according to different requirements, which makes the changed management decisions can be implemented and generalized in time. Then the information feedback of network advertiment is also very fast, and the businessmen can understand the effect of network advertiment in a timely manner.
The above is my understanding of the differences between new media advertisement and traditional media advertisement. There may be more differences between them, but, in my view, the are the clearest differences.
The Effects of New Media Advertisement on Consumers’ Behaviour卧推的正确姿势s
Compared with traditional advertisement, I think that new media advertisement can influence consumers' behaviours more. A lot of people are oppod to this idea, and in their eyes, traditional advertising model is ingrained, and even today, with the rapid development of new media, they also think the traditional advertising model is hard to change and surpass. And some of other people argue that emerging media is uncertain and fragmented, and that it is not good for people to accept advertising messages. Theref
ore, I will demonstrate my views from the following points.
