无意想象Green marketing status, problems and countermeasures
1 Chine enterpris Green Marketing Status
Green marketing refers to the concept as part of its environmental management philosophy, with the green culture values, to eliminate or reduce the Earth's ecological damage to the environment, to meet consumer green consumerism as a starting point, create and explore market opportunities, and take appropriate marketing means profits and eking to develop a new marketing concept and marketing strategy.Green Marketing is the focus for the interests of consumers, business interests, social interests and the interests of the ecological environment of unity, We should fully meet consumer demand, enterpri profit targets, but also give full attention to the natural ecological balance. This will require the enterpris in marketing activities for product innovation, design and production, and the pricing and marketing planning and implementation must to protect the ecological environment of to minimize or avoid environmental pollution, protection and conrvation of natural resources, prerving the human community's long-term interests, and people's de
Behavioralmand for green and protect the earth's ecological resources. enhancing the environmental awareness of sustainable economic development in a new way.
表白情话英文
Green Marketing is the 21st century to solve "global issues" the idea of human survival, The trend of economic globalization is the idea of sustainable development of human and social development dimensions of time and space to the ecological concept of civilization, Construction of "global ethics" of man and nature coexist idea of four aspects. Green Marketing is to satisfy consumers and operators in the common interest for the purpo of social demand management, to protect the ecological environment for the purpo of marketing methods. That is to say, the green marketing to the enterpri not only human, financial, material, information, image visible and invisible optimize the allocation of resources, produce economic benefits, but also requires enterpris to social, and ecological benefits in an important position, so that the three (economic, social and ecological benefits) organically integrated, resulting in a green-effective.
China's Green Project began in the development of green food. In 1984, the first to Gu
angzhou for the production of pollution-free vegetables and the establishment of a pilot specialized production bas. 1989, the Ministry of Agriculture Organization expert studies formally propod the concept of green food. In November 1992, attended by reprentatives of China in the international marketing minars, full access to international green marketing theory. The same month, the State Council approved the establishment of a "China Green Food Development Center", the "green food mark Management." mark the beginning of green food system. In May 1993, China Green Food Development Center to join the "Organic Agriculture Movements international coalition." 1994, the Ministry of Agriculture propod the development of green food in the three basic principles. And a formal decision by the sun, plant leaves, bud form of green food mark. Since then, marks the beginning of green food favored by consumers, green food has gradually become China's large cities most popular foods. It is now the production ba of green food has reached 28. Nearly 300 enterpris with more than 630 species of green food development and production.
气球怎么做花样
演变 In addition to green food, my green product rearch and development also extends to
other areas. 1990 successful development of a high-capacity battery in 1994 colloidal successful development of green pesticide Kushen nicotine emulsion, Gold was Geneva Expo, has begun mass production; 1995 Kelong Electric Company-wide fluorine-free refrigerator energy-saving technologies identified by the State Science and Technology Commission, in August 1995. Shanghai to establish a pollution-free fuel of LNG to replace the green fleet in August 1996. Haier Group through the international ISO14000 environmental management system certification become China's first all products, the overall verification through green products company; Now the reusable toilet paper, harmless to the human body, such as the silk products have access to national environmental certification.Green product development center, China's enterpris have launched a comprehensive green marketing. In Beijing, Shanghai, Guangzhou and other cities, and dozens of green shops have been established, and different levels of commitment to a green products to the wholesale, retail, storage, transport and other items of function, Some green products is also responsible for the production of material supply, technical training and other rvices. In 1997 China's first "green marketing" is dedicated to the birth marks green marketing theory formation.
防溺水知识
Marketing scholars believe that for green marketing in China is in line with the trend of the implementation of the logical move, is the implementation of the strategy of sustainable development and the basic way, it is bound to become the century of mainstream marketing. However, we must realize that the Green Wave gives us the opportunity, we have to make a rious challenge. If foreign trade, many countries u the ISO 14000 environmental management standards to deny or restrict imports, China's exports of some products subjected to threats. According to incomplete statistics, if not take timely measures, China's hundreds of varieties, more than 50 billion dollars of exports will protect the ozone layer by the relevant international conventions by banning the production and marketing; more than 40 billion dollars of exports by major trading partners and implementation of environmental signs facing market access problems; Since pesticide residue exceeding parts of the country foodstuff exports blocked; Textile exports also face problems due to dye withdraw from the EU market risk. Therefore, the implementation of green marketing, we must have a n of urgency.
快乐春游
