Section1:
Q1: 1a. Alba has chon to focus exclusively on the premium spirits market rather than providing less superior brands.
Alba focus on three benefits of premium spirits firstly is easier to build brand identity. Secondly gain more profits. Thirdly is helpful to achieve goals.林清玄散文
Only focus on premium people have the potential to create a brand identity and awareness. Alba's products are premium products. Alba allows buyers to have cognitive differentiated products as a symbol to reflect their social class and social status, which helps product positioning. Get more profit. Alba's products are high profit margins for luxury goods. The price they ll is certainly much higher than its cost. This proves that Alba's earnings are huge.
Alba focud on the excellence of the brand spirit is the effectiveness and implementation of the objectives. It makes staff training more concentrated, so that the go
al can be realized more clearly. Employees are only concerned about their contribution, give full play to their skills and enthusiasm for the work.
Alba focus on two disadvantages of premium spirits are 交通方式英语suffer high risks and dismiss some opportunities. Alba to premium八一语录 products with high risk to enter the market. Alba only a commodity rather than a different kind of goods against the spread of risk. If a policy aimed at a premium, Alba will take all the negative effects, it will not get any profit. In this ca, in Russia and Turkey, there are restrictions on the advertising of high-end liquor. This policy will reduce Alba's personal brand awareness as well as the decline in Alba's profits.
代表颜色的词语青春期的表现Another is Alba very professional premium spirits may lo the opportunity. Some customers are more willing to buy ordinary spirits姜子牙的故事, premium spirit is a small number of people's choice. Alba was so focud and did not consider the people of all walks of life. Alba may sacrifice some opportunities in this respect.
1b. Analyze potential conflicts that Alba may encounter when co-ordinating growth
with its corporate social responsibility commitments.
The first point is the conflict of the n of social responsibility and business. Marketing and promotion way by social responsibility constraints. Not to underage propaganda, sponsor, without authorization are her n of social responsibility commitment. In the ca the company operates an operates an approved incentive and saving scheme that encourages employees to participate in share ownership. The scheme permits employees to retain their shareholding after retirement.
The cond point is that the market economy system is not perfect. Consumers and enterpris need to deepen understanding. At the same time, the enterpri is still in the low end of the international manufacturing industry chain, lack of innovation ability, low profit margins. Alba believes that its brand growth cannot be centred on advertising and billboards, but believes in promoting its brands through providing training and support to bars who can impact knowledge on the history and culture of its products.
The third point is the conflict between the thinking mode of enterpri culture and the way
of communication. Of different ethnic groups living in the special natural and geographical environment, forming a respective historical background and cultural environment, also formed their own mode of thinking, and in turn continue to influence, to form a specific cultural connotation and elements. The language of the world is different, even the same language, different translation methods will have a very big difference, the difference between the language of international marketing enterpris to overcome the primary obstacle. Alba has its headquarters in Edinburgh and employs 1,000 workers in Scotland; however due to its international operations, over 55% of its employees are bad overas.
盘古大模型Q2: 2a. Asss the strengths and weakness of Alba’s export strategy.
Indirect export enterpris can obtain the following benefits:
First, the u of foreign exporters or agents of foreign channels and export experience, quickly open the international market; Second, do not have to add export agencies and personnel, to save the cost of direct channels; Third, reduce the financial burden and red
uce the risk.
For business, indirect exports also have disadvantages:
First, the flow of products and price control is low, and even can not be controlled;
Second, it is difficult to quickly grasp the international market information, which is not conducive to improving the adaptability and competitiveness of the international market; Third, can not get the direct experience of transnational marketing; fourth, it is difficult to establish their own reputation in the international market.
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