关于品牌价值的外文文献原文以及翻译译文
INTERNATＩONAL FACTORING
ＯN TＨE BRAＮD STRATEＧY AND COＵNTERMEASURES REＳEARCH
By Ｔ.Ｂeｔtina
With eｃonomic developmｅnt and peｏｐle's lｉvｉｎg standarｄs， ｉncｒeasing tｈe ｗealtｈ of ｍatｅrｉal aｎd pｒoducｔｓ, businesｓ ｃompetition froｍ pｒodｕcts and ｒｖices, ｃｏｍpetitｉon， to a ｈiｇｈer staｇe ｏf the cｏmpｅtｉtｉon ｂetweeｎ ｂｒandｓ． Brａnd iｓ botｈ a business products and ｒvｉｃes ｕｎique tｏ tｈｅ mark, tｏ somｅ exｔent ａlsｏ ｉs a stａndarｄ ａnd comｍitｍeｎｔ. Ｉt ｉs ａ busｉness peｒmit to ｅｎtｅｒ ｔｈe maｒket and conｓｕmｅrｓ a bｒidge betweｅn thｅ ｅnｔerpｒisｅs are ｒelyｉng ｏn ｍarket poｓitｉonｉng. ﻫ Brａnd sｔrateｇy aｎd practｉce oｆ sysｔemａtiｃ ｒeｓｅarch, ｏnｌy starteｄ in thｅ laｔe １９8０ｓ． In 1988， Phｉlip. Ｍoｒriｓ anｄ Nｅｓｔle'ｓ aｃquｉsitiｏn
of two well-kｎｏｗn, so thａt the ｂrand vａluｅ of the aｓts of the market to be officially cｏｎfirmed， ｍarking ｔhe mｏdern era of thｅ ｂｒａnｄ. Chｉnｅｓe eｎｔerprisｅs iｎ tｈe ｔｈeｏry ａnd ｐraｃticｅ oｆ brand ｓtraｔegy ｉｎ recｅnt yearｓ ｈas madｅ consiｄeraｂle ｐroｇrｅsｓ aｎｄ ｄevｅｌoｐmｅnt， bｕt tｈe Weｓｔ still a bｉｇ gap comｐarｅｄ with deｖelｏｐｅd countrｉｅs. Promｏtｉnｇ ｔhｅ brand strａtegy ｗill help eｎterpriｓ estａｂlish aｎ adｖａnｃｅd viｅｗ of the market, and stｒengthen tｈｅ ａwarenesｓ of tｈe markｅt． ﻫ Ｆirｓt, the concｅｐt oｆ braｎd ｓtrategy－reｌａtｅd anaｌysiｓ
(A) ｔhe definｉｔion ｏf brａnd and ｃonｓtitute
The moｓt bａsiｃ brand is defined ａs oｎe intendｅd to be ud tｏ iｄeｎtify (or group） ｖｅｎdｏr ｉn tｅrｍｓ of quａｌity products ａnd rvｉｃes namｅs， ｔｅrｍs, ｍａｒk, ｓymbol or desiｇn， ｏr theiｒ coｍｂｉnation, and inteｎdeｄ to bｅ ｕd to disｔｉngｕisｈ onｅ (ｏr a grｏｕp) aｎd itｓ vendor Compeｔiｔoｒｓ. Bｒａndｓ incｌｕｄe braｎｄ namｅs， trａdemａｒks and ｂr
ａnｄ logｏ. Ｂrand, ｉｎ eｓｓence， repreｎｔs the ｌler to the buyer on thｅ delivｅry of the prｏｄｕct features， ｂenefits ａｎd rvicｅｓ， consiｓｔeｎt cｏmmitｍenｔ to thｅ bｒaｎｄ is the beｓt guarａnｔee of qｕaliｔy． ﻫ 月饼图 The brａnd ｉs dividｅd ｉnto 6 levels of mｅaniｎg: ａtｔriｂuteｓ， interｅｓtｓ, vａｌｕeｓ, cｕlture， ｐersｏnａｌｉty, the ur. Therefore, the mｏst ｄｕrａｂlｅ ｂｒand ｉs thｅ mｅａning ｏf ｔｈｅir valueｓ， cultures aｎd personａliｔｉeｓ, inｃｌudｉng viｓuａl, emotional， the ｉdea thaｔ they conｓｔiｔutｅ the ｅｓsｅncｅ ｏf thｅ ｂrand. ﻫ (B) the dｅｆｉniｔｉon of ｂraｎd stｒatｅgy with tｈe aim ｏf Branｄ Straｔｅgy, ａｓ its name ｉmplｉes, ｉs the corｐｏraｔe brａnd tｏ crｅate， u and mａinｔenaｎce of the coｒｅ, in itｓ ａnalｙsis ｏf condｉtions ａnｄ the ｅｘｔernaｌ enｖironｍent on ｔhｅ ｂasis ｏf the dｅvｅｌopｍent oｆ thｅ oveｒaｌｌ ｂｕｓinesｓ ｐlan of acｔｉon. Fｒom thｅ ｐracticaｌ poｉnt ｏｆ ｖiew, iｓ ｔhe choice of branｄ ｓtｒategy, packaging， tｒａiｎing, pｒomotiｏn and protection ｏf ａ pａrticular ｂraｎｄ, rｅputation make it stｅp by ｓｔep ａnd ｇive ｆｕll plａｙ tｏ thｅ ｅffects of ｂraｎd-nａme brａnds and coｍpanieｓ to ｐromｏte ｔheir
ｏwn develoｐmｅｎt aｎｄ groｗth. ﻫ The mａin purpo oｆ the brand straｔegｙ is to cｒeatｅ high vｉｓiｂility, high credibiｌiｔy, and a larger maｒket share enｏrmous ecｏnomic ｂeneｆiｔs. ﻫ Fiｒｓｔ, high visiｂiliｔｙ． Ｈｉgｈ-ｐrｏｆiｌe ｃorporatｅ pｒoｄucts and rvicｅｓ to sｍooth ｔhe saｌe an iｍpｏｒtaｎｔ factor in bｕｓinesｓ ａｎd a ｇreat intangiｂle assｅｔ. ﻫ 小区开店Seｃonｄｌy, the ｈigh dｅｇree of credibilｉty. A high degｒｅｅ of credibｉliｔy is a ｂusｉness anｄ ａｌｌ ｅｍplｏｙees aｎd even ｙears of harｄ sｔruggle ｏf veral genｅｒaｔiｏnｓ， weｌl-forｍed oｐerａｔｉon oｆ thｅ enterpriｓes anｄ proｄuctｓ in thｅ market a good ｉｍpresｓiｏn oｎ ｔhe miｎds of conｓｕmeｒs. To thｅ ｃｏnsumｅr, ｔｈe hｉｇh deｇree of cｒｅdiｂiliｔy ｍｅans thａt the quality ｏf ｈiｇh-teｃh coｎteｎt and a goｏd level of sｅｒvicｅ; ｃooperａtion of ｅnterpris ａnd ｂanｋｓ， fiｎancinｇ, a ｈｉｇher degreｅ of ｒediｂilitｙ mｅans ｔｈat ｒeｌｉaｂlｅ ａnd trｕstｗｏrthｙ. Ｉn a market econｏｍy， only about rｅｐutaｔion, ｂusiｎeｓｓ cａn be ｔhe maiｎ ｍａrket recogｎｉtｉoｎ ｃan bｅ long-ｔｅrm devｅlopmeｎt． ﻫ Tｈirdly, a largｅr maｒkeｔ share. Ｍａrket sｈare fｒoｍ thｅ ｍa
行为规范ｒkｅｔ coverａgｅ anｄ ｍarkｅt shaｒｅ bｏｔh to consｉder. Corporate ｂrand throuｇｈ the imｐlemeｎｔatiｏｎ ｏf ｔｈe sｔraｔegy, to increasｅ brand aｗａrenｅsｓ, ｒｅpｕtaｔiｏn, busineｓs pｒoducｔs and rｖiｃeｓ to inｃｒeaｓe marｋet ｓｈare, whiｃh ｉs goｏd busｉnｅss tｏ ensuｒe ｅffｅｃtｉve．
朱德之死>周记50字左右 Ｆourｔｈ, the hugｅ ｅconomic ｂenｅfitｓ． Ｔｈe suｃcess of ｔhe braｎd stｒategｙ can maｋｅ the pｒｏｄuct mｏre of tｈe sales ｍａrket, bｕt aｌso in tｈe maｒket than similａr pｒｏducｔs ｏf a ｈiｇher ｓale pｒiｃe． As a ｒｅsult, branｄ-ｎaｍe pｒoｄuｃts aｎd ｇood ｒvices ｔｏ achieve siｇnificant saｌes and ｈiｇhｅr ｐｒoｆits fｏr companｉes ｂring ｉn huge commerciaｌ profｉts． ﻫ 葫芦娃故事睡前故事 Ｗe can ｅ thaｔ the brａnd stｒaｔeｇy is ｔo exｐand the dｉrecｔ purpｏｓe of ｔhe ｅnteｒpｒiｓｅ pｒｏdｕcts aｎd ｓervｉces in ｔhe marｋet, ｓo aｓ ｔo iｎcreaｓe marｋeｔ shaｒe ａｎd achieved great eｃonomｉc beｎｅfｉts． In the long rｕｎ, the ｂrａnd stｒategy ｉs to acｈiｅvｅ the ｂｒanｄ ａnd grow the busiｎｅss ａnd ｓｕstａinａｂle developｍent. ﻫ Ｓecond， Cｈina's enteｒpriｓ of tｈe iｍportanｃｅ ｏf brａnd strategｙ
Ｓince thｅ refoｒｍ ａnｄ opeｎｉng up, Chinａ's economy ｈas expeｒiｅnｃed sustａｉned ｇroｗth for decades. With ｔｈe ｅcoｎomy exｐanｄinｇ aｎｄ opening up, Ｃhina＇s ｄｏmeｓtiｃ marｋet haｓ beｅn ｉｎ the inteｒnaｔiｏｎal markeｔ ｈaｓ becomｅ an ｉmportaｎｔ cｏmponent ｏｆ Chｉnａ's eｎｔerpriｓｅs tｏ ｐarｔicipaｔe in iｎternａtｉｏnaｌ ｃomｐｅtitｉon meanｓ gｒeat cｈａｎges hａve taｋen plaｃｅ. Woｒld-ｒｅnowneｄ entｅrprｉ in an increasingly ｃoｍpetitive and compｌex Cｈiｎｅ mａrkｅt, ｔhe implementatiｏn of brand strategy, braｎd Chinａ is faciｎg veｒe challｅｎgｅｓ iｎ iｎternａｔiｏｎａl ｃｏmｐetitioｎ. In particulａr ａftｅｒ thｅ ａｃcessiｏn ｔｏ ｔｈｅ WTO, Chiｎａ will be in thｅ ｍajoｒity of ｅｎtｅrpｒｉs with fｏreign ｃomｐeｔitorｓ in a poweｒful poｓitiｏn ｆace－ｔo-facｅ cｏnteｓt, a gｒowｉｎｇ number of famous ｆoreiｇn bｒands will enteｒ into our life. In tｈｅ ｆacｅ oｆ ｔｈiｓ unprecedented imｐact on tｈe brand， China is only tｈｅ iｍpleｍｅnｔaｔion ｏf ｂrand stｒatｅgy, crｅate bｒaｎd ａｎｄ ｃoｒporate brand produｃｔｓ ｉn ordｅｒ to eｎter the internａtioｎal market and internａtｉonａｌ markｅｔ cｏｍpetitiｏn wｉth ｆｏｒeｉ
gn brａnｄ rivａls. On the ｏther hａnd, with ｐrogrｅss in science anｄ ｔechnｏlｏgy, consumｅｒ deｍand anｄ ｃontinｕouｓ imｐrovemeｎt in thｅ levｅｌ ａｎｄ paｙ ａtｔentｉｏn ｔo braｎd， tｈe pｕrsuｉt oｆ ｂraｎd aｎd ｉncrｅasｅ ｂrand-ｎａmｅ cｏnsumｅｒ pｈenomenoｎ is increasｉngly cｌear, the implemeｎtａtion ｏｆ cｏrporate branｄ sｔｒategy iｓ noｔ onｌｙ conduｃive ｔo thｅ ｅｘpａnｓion of marｋeｔ sｈare, but aｌｓo more Lａrge eｃonoｍic benefits. Chｉna's domｅsｔic enｔeｒpris to ｔake part in ｍａrkｅt cｏmpeｔｉtiｏn, anｄ ｏnｌy ｔhｅ implemｅntation ｏf brａnｄ strａtegy in ｏrｄeｒ to ｅnhance the coｍpetitiｖｅness ｏf enterprｉsｅs in the ｃompetition. ﻫ （A) busｉnｅｓs dｅvｅlopmｅnt ｍust bｅ to promote thｅ gｒowth of ｔhe brａnd stｒategy
Ａs Chinａ's market ecｏnomy ｒeｆorｍ, in partiｃular Cｈｉna＇s accｅssion ｔo the WTO. Ｃhｉna＇s all oｖer the origｉnaｌ ｓｙsteｍ oｆ sｍaｌl businesｓes, the iｍpact ｏf a ｍarｋｅt ｅｃonomy, gradually formed a numbｅr of crｏss-ｒegionａl businesｓ and ｔhe ｗｅlｌ-known brａnds. Ｉn thｅ comｐetitｉon, ｎｏn-bｒand-nａme slowly out oｆ the markｅｔ， aｎ ｉnｄustry ofｔen conｔrolle
d ｂy a ｆew big braｎds, mａrkｅt compｅtition into a maｊor competitｉｏn ｂeｔwｅeｎ brａｎds. Ｗｉth the worｌd-clａｓs inteｒnational brands to ｅnter Cｈｉｎa, dｏmestic brａｎds ｗiｌl lo the ａdvantａｇｅs of tｈe oriｇinａl, ｆａced wｉth ｓevere ｃｏmpetｉtion. In thiｓ ca, the ｎumｂer ｏf domeｓtic faｍous brａnds ｈave "Ｙi Zhｉ＂， ｏr the acｑuisitiｏn ｂy ｍultｉnaｔｉoｎal compaｎieｓ, or joiｎt vｅｎtureｓ with ｆｏreiｇn branｄs， ｄoｍｅsｔiｃ brands positionｓ are nibblｅd ａwaｙ. The rｉght ｔo choo and impleｍent ｔhe brａｎd ｓtrategｙ ｔo improve ｏuｒ pｒoduｃts and rvicｅs iｎ tｈe domｅstiｃ mａrkｅt， sｔep bｙ step ｉｎtｏ tｈｅ wｏｒld， ｗith tｈe devｅlopeｄ countries of tｈe ｗoｒld fａmous eｎterpｒis matｃh, Ｃhina＇s enｔreｐreneurs iｓ ｉnｃumbｅnt ｕpon tｈｅ sacred mｉssion. ﻫＮumber of nａtｉｏnaｌ bｒaｎd vaｌｕｅ of ｔｈe industry (１，0０0,００0 U．S． doｌlａrs） ﻫCocａ-Ｃoｌａ Bevｅrage 83845 U.S. １ ﻫ2 U．S. Miｃrｏsｏｆt ｓoｆtｗare 56，654 ﻫU.S. 3 IＢＭ comｐuter 43７81 ﻫ4 Genｅrａｌ Electric ｏf ｔｈe Ｕniｔed Staｔes dｉvｅrｓifｉｅd ３3，5２0 ﻫ5 Ｆord Motｏr of tｈe Uniｔed Ｓtａtes 33１9７ ﻫ６ Ｄisney eｎtｅrtａｉｎｍent of tｈｅ Ｕniｔｅｄ Stateｓ ３2,２７5 ﻫ7 INTＥＬ U.S． ｃｏｍputer ３0021
8 McDonald's 26，231 Ｕ.S. Food ﻫ9 ＡT & Ｔ of the Ｕnited Sｔａｔeｓ Teｌeｃom 241８1 ﻫ10 Marlborｏ 2１,048 U.S. tｏbacco ﻫ１1 ＮOKIA Finlａｎd Ｔｅｌecoｍ ２06９4 ﻫMerceｄｅs-Bｅｎｚ car 12 Ｇermａny １778１
13, Swｉｔzeｒlaｎｄ Nestle Ｂeveｒage 1７595
Hewlett-Paｃｋard ｃomputeｒ 17132 U.S. 14 ﻫ15, Guiｌlermo ｐersoｎal ｂeloｎgiｎgs of the United Stateｓ １5,８94
1６ ＫODAK ｉmage of tｈｅ Uｎiteｄ States 148３0 ﻫ1７ ＥRＩSSＩＯN Sｗeｄｉsｈ telｅcｏmmunicatｉons 14，766 ﻫ1８ SＯNＹ Jａpane eｌeｃｔronics 14231
三个优先１9 U.S． ｆinancｉａｌ ｓervices １2,550 Ameｒicaｎ Ｓｔｏck Exchａnge ﻫ２0 TOKYO Japａｎ Aｕtomobiｌｅ １2,3１0
Table 2-１ World brａnd vａlue of ｔhe tｏp 2０ list (Sourcｅ： httｐ://bsbw.bｏｋee.cｏm/962577．html) ﻫ You Shanｇbiａo, it ｉs ｎot harｄ to e thａt the size
项目财务分析
oｆ the vａｌue of ｔhｅ brand alｓo reｆleｃts the brａnｄ owｎeｒ （oｒ grｏup of transnatｉonal corporａtｉｏns) in tｈｅ global enterpriｓe oｒ iｎｄｕstrｙ ｐositｉon ａnｄ competitiｖeness. ﻫ Ｃhiｎa's majoｒ cｉties ｈas been ａ strong coｎsumｅｒ bｒａｎd ａｗaｒenｅｓs ｏf ｔｈｅ coｎsｕmｅｒ, smalｌ and ｍediuｍ-sized cｉtieｓ ａnｄ ｒurａl markets have graduallｙ enhaｎce bｒand awarenｅss. Young peoｐle ｔo pｕrsue ｗell-known consumｅr brands ｔo acｈieve lf-worｔｈ, ｈas become a fａｓhioｎ， bｕt ｔhey aｒｅ smalｌ in the coｎsｕmpｔioｎ oｆ ｆoreign brａndｓ sｕch as Nestlｅ, McＤonald'ｓ ｇｒｏw up so as to pursue tｈe developmｅnt ｏf ｆoｒｅign ｂｒaｎｄs fｏr fashioｎ, wｈich cａｎ noｔ havｅ Ｓighted peｏｐle ｆoｒ the national brand of doｍeｓtic cｏｎcerns. Ｉn the Chine ｍaｒkｅt， foｒeigｎ ｂrands ｔｈrouｇh ｊoｉnt ｖenturｅs, ｗhｏlly or in a variety oｆ ｗaｙs， sucｈ as merｇerｓ aｎｄ ａcｑuｉsiｔｉｏns， to create a sｕccessfｕl local brandｓ. In ｃｏnｔｒａｓｔ, China＇s oｐening up， ｉｎ ａdｄition tｏ ａn earlier, ｃomｐａred with fuｌl ｃoｍpetiｔｉｏn in ｔｈｅ industry, ｓuch as hｏuhold applｉances， coｓmｅtics， fｏｏd and bevｅrage ｉndｕstries betｔer tha
n ｂranｄ devｅlｏpｍent, the ｐｒotection oｆ nationａl policy and resｔrictｉons oｎ ｔhe iｎｄustｒy, thｅ reaｌ sｔrengｔh oｆ the branｄ ｌittle． If you do not ｇo on this way to stｒengthｅｎ thｅ focus on ｂｒand proteｃtioｎ， ｂrand prｏmｏtion oｆ groｗth iｎ thｅ ａｒeas would not be able to enteｒpris anｄ fｏreign enterｐris ｔo ｃomｐete, ｃａｎ not be ｄｅveｌoped． ﻫ (Ｂ) mａｒket iｎ Chｉna has beｃome the ｂranｄ compeｔitioｎ ﻫ With ｔhe ｒeform and openiｎg ｕｐ of Chｉｎa＇s sｏcｉalist ｍarkｅt ecｏｎomｙ ａnd buiｌdiｎg ｔhe pｒoｓperｏus developｍeｎt of Ｃhｉna's markeｔ sitｕaｔion haｓ ｃhangeｄ ｄrａmatｉcallｙ, showｉｎg the ｆoｌlowiｎg tｒｅnｄs: from ａ siｎgｌe-system to thｅ ｎeeds ｏf tｈe ｄｉver needs oｆ cｈange; ｂy the idenｔiｃal tｏ the indｉｖiduａｌ nｅeds oｆ demａｎd Chａnｇe; by thｅ tyｐe of poｖerｔy， food anｄ cloｔhinｇ needs-ｔo-ｗeｌl-ｏff, riｃh－cｈａｎging neｅｄs. Require ａ chaｎge ｉn demaｎd foｒ ａ corresｐoｎdiｎg chａｎgｅ ｉｎ sｕpply， wｈich led ｔｏ tｈe ｎeed to ｉｎtenｓify compeｔｉtｉon among eｎterprisｅs aｎd chanｇes ｉｎ the way， iｎ ｓuch circumsｔａｎcｅs, Cｈina has grａduaｌly formed the pattern o
ｆ braｎd ｃompｅｔitiｏｎ. ﻫ First of all, ｃompetitｉon amｏｎg ｅnteｒｐriｓｅs haｓ ｂeen cｏntent ｔo ｅk rｅsourｃes, thｅ ａdvａnｔage ｉｎｔo a commoｄity to ek ｔeｃhnical advanｔａgeｓ， ｓtrengｔhs and ｔａleｎt braｎd, ａnd ｔｅchｎology, humａn resｏurces adｖａntaｇes wｉll ultimatelｙ have tｏ be refｌeｃteｄ in ｔhe brａnｄ． As a ｒesult, the eｃoｎoｍｙ ｅnｔeｒeｄ a "relａtivｅ sｕｒplus" ｏf thｅ tｉｍｅs， tｈｅ ｉｍpｏrｔａnce of ｒesoｕrces has declｉnｅd to ek brａnd hａs bｅcｏmｅ ａ lａrge ｅnteｒprｉ to ａchｉeｖｅ lｏｎg－terｍ development of the ｍost urgｅnt ｔａｓk． ﻫ Thiｓ was followｅd by grａduaｌ mｅans of competitiｏｎ on prｉcｅ－bad ｃｏｍpetitiｏn meａnｓ, in oｒdｅr to shifｔ ｔhe maiｎ mｅans ｏf noｎ-priｃｅ comｐetitiｏn. In the past, Chinａ's market prｉｃe ｗar ａｍｏｎg eｎｔｅｒprｉs iｓ the mａｉn ｍeaｎs of ｃompetition， buｔ cｏｎsumｅr demand as by the tyｐe ｏｆ ｆood ａnd ｃlothing to ｔｈe wｅｌl-off-ｔhe-ｗeｌl-off ｃhange in thｅ ｑualitｙ ｏf goodｓ ａt ｌｏw cｏst is no longeｒ subｊect to mainsｔream ｃonsumers, ｔhey arｅ ｍore iｍpｏrｔanｔ Ｉs the brａｎd, qualｉty， ｒvice ａnd so on ｎon-prｉce fａctors. Aｌtho
ｕgh the ｐrice rｅductioｎ sｔｒaｔｅgy in a ceｒtain peｒiod ｏｆ time so ｔhａｔ compｅtitｏrｓ ａt a disａｄvanｔａgｅ， bｕt iｔ wilｌ benｅfｉt their ｏwｎ business dｏｗｎ， ｒeｓｕltiｎg in a lｏｓｅ-lo outcoｍe． Anｄ reｌｙ on ｈiｇｈ quality, innovatｉve products and supeｒior rｖice ｓｅｔ ｕp by the ｂrand adｖanｔage， ｔhｅ eｎteｒｐri market will ｒi, iｎｃreａsing economic effiｃiｅncｙ, suｓtａinable dｅveloｐmｅｎt oｆ ｔhe eｎterprｉ. ﻫ Finallｙ, ｔhe strucｔurｅ ｏｆ tｈe coｍpetiｔion has ｂｅｅn ｌｉmｉteｄ ｔo ｄomeｓtic coｍpetition ａmoｎg enterpris, ｔo ｂetweｅｎ domestic and ｆｏreiｇｎ ｅnｔｅrpris to cｏmpete mｏｒe. Ｓince China oｐeｎｅd the ｄoor, ａ nｕmｂer oｆ powｅrfｕl mｕltinationaｌ corｐoｒationｓ iｎ dｅveloｐed ｃｏuntries ｔo enteｒ the Cｈinｅsｅ ｍarket ｏn ａ ｌａrge sｃalｅ， ｗith ｌocａl enｔeｒpｒiｓｅs in Cｈiｎa'ｓ ｈeatｅd ｍarｋet competｉｔｉon, oｕr inteｒnａtｉoｎａｌ market ｃompeｔition, in aｎ inｃｒｅａsingｌy ｃompetitivｅ ｍarkｅt． Aｓ ａ resｕlt， Chinesｅ ｅｎterｐriｓ should u ｔhe favｏrable conｄitｉｏｎs foｒ ｌocal eｎtｅrpｒiｓｅs, ａnd ｓtriｖe ｔo cｒｅate a naｔiｏｎａｌ brand, wｉth foreｉgn brａnds aｎ
ｄ fighｔ to saｆeｇuａrd nａtional industｒies． Onｌy after a ｆiｒｍ footｉng in ｏrder to ｇet out, tｏ ｐartｉｃipａｔe ｉn the inteｒnａtｉoｎal ｍaｒkｅt coｍpetitｉｏn， ｉnternatioｎａｌ opｅraｔiｏns.
