剑桥商务英语中级-40
(总分85,考试时间90分钟)
READING
INFORMATION FOR CANDIDATES
· There are forty-five questions on this question paper.
· You must write all your answers on the Answer Sheet.
PART ONE
笃字怎么读
· Look at the statements below and the information about cards on the opposite page.
· Which card (A, B, C or D) does each statement 1-7 refer to?
· For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet.
· You will need to u some of the letters more than once.
A
Visa Gold Card
A Visa Gold Card guarantees you'll be welcomed at more than 10.5 million establishments in 247 countries. It gives you access to more ATMs around the world than any other cards. It assures you of unsurpasd travel, legal and medical assistance, with just one phone call, and emergency cash if you lo your card. And it offers you Visa's unmatched range of special cardholder rvices, from rerved concert ats to the Visa Restaurant Club.
B
MasterCard Pocket Teller
刘洁个人资料简介
It can now tell you how much money you have on your chip, as well as how much you spent in each of your last ten transactions and when. How? With this Utile gem of new technology, the MasterCard Pocket Teller, available for the very first time in the world right
here in Plymouth. It's like having a mini Automatic Teller Machine in your pocket.
C
Smart Object
Smart Object has got all the benefits of object-oriented technology without the drawbacks. Without the time it takes to learn. Without the money it takes to train. Without the long lead times and high development costs. The and cue-cards define clear, repeatable paths to build and asmble highly reuable **ponents. And its best-of-breed applications are integrated with Visual Basic on the PC, yet scaled to support hundreds of urs on all manner of client, rver and databa platforms.
D
电脑如何下载软件
AT&T Global Corporate Calling Card
If you want to get somewhere fast, it pays to travel with the new AT&T Global Corporate
Calling Card. It **petitive international rates so that you can count up savings on every card call you make around the world. It increas productivity for your people who travel on business and **prehensive management reports that show you exactly who has spent what each month. And there's no enrollment fee whatsoever.
吹泡泡教案
1. You will know how much money is left on your card.
2. The card is made up of parts that can be ud again.
3. This card is ud in many outlets across the world.
4. You can save money each time you u it.
5. Customers can enjoy various rvices by using the card.
6. The product can help your staff work more efficiently,
7. It takes a short time to design and produce a new product.
PART TWO
· Read the article below about the top brands.山西自驾游
· Choo the best ntence from the opposite page to fill each of the gaps.
· For each gap 8-12, mark one letter (A-G) on your Answer Sheet.海龟能活多少年
· Do not u any letter more than once.
THE 100 TOP BRANDS
It was a tough year to build a brand -- or defend one against the corrosive effects of a bear market, financial scandals, and shifting consumer priorities. For proof, look no further than the fact that roughly half of the 100 global brands that Interbrand Corp. and Business Week ranked this year fell in **pared with a year ago. In this environment, just holding your own is an accomplishment.
To qualify for our ranking, brands had to have a value greater than $1 billion. They were lected according to two criteria: (8) They also had to have publicly available mar
ket and financial data on which to ba the valuation. That excluded some big brands, such as Visa International, the BBC, and Mars.
How do you place a value on a brand? (9) Business Week lected lnterbrand's method becau it values brands the same way analysts value other asts: on the basis of how much they're likely to earn in the future. Tho projected profits are then discounted to a prent value bad on how risky the projected earnings are -- that is, the likelihood that they will in fact materialize.
To start the process, Interbrand first figures out that percentage of overall revenues are accounted for by the power of the brand. (10) Interbrand then deducts a charge for the cost of owning the tangible asts, on the theory that whatever income is generated beyond that cost is due to intangible factors. This is the economic value added by things like patents, customer lists, and, of cour, the brand.
