a. Strategy is getting it right and doing it right。 It is very important to organizations. Choosing strategy is direct effect organization’s development and future. And every strategy have advantages and disadvantages， so in the different complex situation, we can adopt different strategies to solve problems。 Now I will choo four possible strategies which the organizations may adopt。
广东省车牌号字母代表The first is cost leadership strategy. Cost leadership is the low—cost leader in any market gains competitive advantage from being able to produce at the lowest cost。 Company can u low cost strategy defeat the competitors among the marketing environment.
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The cond is differentiation. A competitive strategy that allows a company to ll its products for a premium price. This emphasizes creating superior products, products with unique or more desirable features or design。
The third is focus strategy。 The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focur lects a gment or group of gments in the industry and tailors its strategy to rving them to the exclusion of others。 The focus
strategy has two variants. One is in cost focus a firm eks a cost advantage in its target gment， the other is in differentiation focus a firm eks differentiation in its target gment.
The fourth is diversification. This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar。
健康顺口溜b. During the 1980s and 1990s, JD Wetherspoon ud broad differentiation strategy。 Compare other pubs; JD Wetherspoon is special and different. They ll a wide range of real ale beers at relatively low price； good quality wine is available; they don’t play music or TV programmers； especially the non—smoking and toilet design。
Becau its clean comfortable atmosphere and low price high quality products, it bring some benefits to JD Wetherspoon。
苛捐They provide good rvices， such as cheap beer, good conversation and solid architecture with 24-hours. It is not only attracting more new customers， but also improves the customers' loyalty. Then the purchas will increa。
Their employees have high loyalty and good quality， it is easy to manage and control. Then it will steadily develop the company’s future。
猫抓蝴蝶Their delicious food and thoughtful rvice can build a good reputation and good brand image, and maybe the company will become a trend.憋不住尿什么原因
华严经JD Wetherspoon can expend to help the company increa market share, make more profits.
c。 In 1980—1990s， business strategy is broad differentiation strategy。 While in the 21st century， business strategy is focus differentiation strategy。
In 1980—1990s， they don’t play music or watch TV. But in the 21st century, they have plasma screens and it can watch football.
In 1980-1990s, the pub just has only one business。 But in the 21st century, the pub rve breakfast and begun developing budget hotel accommodation.
逆境出人才的事例
In 21st century， JD Wetherspoon Removed price incentives to drink larger measures of spirits and reduced the amount of alcohol。 But In 1980-1990s, they just sold real ale beers and good quality wine。
d。 J D Wetherspoon need to consider some factors when change its business strategy。 The first is policy. From the ca， we can e during 2002-2004， government concern about binge drinking and the conquent ant special behaviors， particularly in city centers。 Before changing a policy, they need to concern about whether the new policy could make more profits。
