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马来西亚简称Impact of privacy concern in social networking web
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期刊名称： Internet Rearch红丝绒蛋糕
作者： Tan, Xin,Qin, Li,Kim, Yongbeom,Hsu, Jeffrey
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年份： 2013年
期号： 第2期
关键词： Social networking sites; Privacy; Technology acceptance; Ur studies;
Attitudes
摘要：Purpo ‐ This study aims to understand the impact of urs' privacy concerns on their acceptance of social networking web sites (SNWs).
Design/methodology/approach ‐ This paper develops two rearch models, with privacy concern conceptualized either as an antecedent of acceptance intention, or as a moderator of the relationships in the technology acceptance model (TAM). Using a survey questionnaire, empirical data were collected from 428 undergraduate college students. Structured equation modeling was ud to test
the validity of the propod rearch models. Findings ‐ The privacy concerns of the rearch respondents were found to be statistically significant. However, they did
not directly affect urs' acceptance of social networking web sites. Instead, privacy concerns did moderate the effects of perceived ufulness,
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内容由中国教育图书进出口有限公司引进
