Market rearch
Market rearch is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing rearch; however, expert practitioners may wish to draw a distinction, in that marketing rearch is concerned specifically about marketing process, while market rearch is concerned specifically with markets.
水培睡莲>去心火Market rearch is a key factor to get advantage over competitors. Market rearch provides important information to identify and analyze the market need, market size and competition.显著的近义词
Market rearch, as defined by the ICC/ESOMAR International Code on Market and Social Rearch, includes social and opinion rearch, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
History
Market rearch began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertirs began to realize the significance of demographics revealed by sponsorship of different radio programs.
Market rearch for business/planning
Market rearch is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that rearch is completed, it can be ud to determine how to market your product.
Questionnaires and focus group discussion surveys are some of the instruments for market rearch.
For starting up a business, there are some important things:
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* Market information
Through Market information one can know the prices of the different commodities in the market, as well as the supply and demand situation. Information about the markets can be obtained from different sources, varieties and formats, as well as the sources and varieties that have to be obtained to make the business work.
* Market gmentation
Market gmentation is the division of the market or population into subgroups with similar motivations. It is widely ud for gmenting on geographic differences, personality differences, demographic differences, techno graphic differences, u of product differences, psychographic differences and gender differences. For B2B gmentation firm graphics is commonly ud.
车的英语* Market trends
Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something comple
tely new. In this ca, you will have to derive the figures from the number of potential customers, or customer gments.
Besides information about the target market, one also needs information about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are:
* Customer analysis
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* Choice modeling
* Competitor analysis
* Risk analysis羊和鸡相配婚姻如何
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* Product rearch
* Advertising the rearch
* Marketing mix modeling
