Lesson 29 How to Push a Product
伦敦海军条约教学目标
1.掌握单词:create,customer,already,similar,offer,shine,succeed;短语:push a product,stand out,catch one’s eye,have an interest in,get to do sth
2.掌握和运用一些介绍广告宣传的句型:Go to trade shows and prent your product.Push your product using samples and good deals.吉他识谱
3.通过听力训练,两人一组合作角色扮演的方式,还有小组合作的方式,大家一起交流,通过实物或图片提供的场景练习目标语言,提高英语听说能力。
教学内容
1.学会运用本课重点单词或短语:advantage,simple,coin,cau,less,steal,be worried about,in conds,far away,aside from,take up
2.学会一些介绍广告宣传的句型:Go to trade shows and prent your product.Push your pr
oduct using samples and good deals.
教学重难点
1.正确掌握与广告宣传有关的词:product,prent,enjoy,advantage
2.了解更多关于广告宣传的方法。
3.掌握和运用以下重点句式: Now you have to get people to buy it.Find ways to catch their eye.People get to know the advantages of your product after they experience using it.The suggestions can make your product really shine.
教学思路
本课时的教学内容是冀教版八年级下册英语第五单元的第五课时,主要涉及介绍广告宣传。在授课之前先让学生通过网络及其他途径了解广告宣传的情况。课上可以通过让学生小组合作的形式进行相互交流;同时,道德判断教师通过幻灯片、图片、照片等向学生展示一些广告宣传活动帜怎么组词,并让学生用英语进行简单介绍。学会运用广告宣传这一生活场景的英语表达。
设计教学PPT,录音机,多媒体,图片和单词卡片。
关于环保的文章教学过程
StepⅠ.Lead in
Leading in 【情景1】
Show some pictures about different advertiments of different products.Then discuss the following questions:
T:Hello,boys and girls.Do you know about the advertiments?
S1:Yes,they’re everywhere.
S2:We can e them all the time.
T:What products need the advertiments?
S3:All the products.
T:What do you think of the advertiments?电视剧好看
S4:Interesting.
S5:Uful.
Discuss the questions in groups.Ask the students to talk for three minutes.Then let them prent their talk in class.
[设计意图] 利用学生学过的内容,从询问商品广告开始,轻松进入语境,进而介绍生词,图片的使用使学习更加形象直观,自然地进入谈论广告宣传的新话题。
Leading in 【情景2】
Greet the class.
T:Hello! Boys and girls!
Ss:Hello! Mr./Ms.XX.
Ask the students to introduce the ad in class.
S1:It can help people to know about products.
S2:It’s uful.
S3:But people don’t believe it.
Show the new word “product” and show the picture of products to the students.
T:How do you push a product?
S4:Make an ad.
S5:Be honest.
S6:Go to trade shows.
…
[设计意图] 运用学生所学的知识,从谈论熟悉的入手进入新内容的学习,运用实物或图片帮助学生学习生词,直观、感性、形象。
StepⅡ.Prentation
If some students feel the passage is too long,the teacher can divide it into two or three parts.Then ask them to read them in groups.After a while,ask them to read one by one.
(1)Remember,you need to make your product stand out.
(2)Find ways to catch their eye.
(3)People coming to trade shows already have an interest in similar products.
(4)People get to know the advantages of your product after they experience using it.
Plea pay attention to the long words:product,advantage,experience.
[设计意图] 小组合作训练阅读,利用多媒体蜻蜓的蜓组词,展示一些商品广告的图片,创设情景,使同学们身临其境,激发说的欲望。在练习中巩固本课需要掌握的句型。
StepⅢ.Listening
T:Listen to the tape with your book clod and fill in the blanks.
1.We should study the customers’ ages, and other information.
2.People can experience your product, it and then buy it.
3.Offering samples and deals will get you more .
【Keys】 1.interests 2.enjoy 3.customers
[设计意图] 加深同学们对课文的掌握,学生们带着问题有目的地倾听,容易把握内容完成填空。
StepⅣ.Post-listening Activities
After listening to the passage,get the class to read it aloud.
Ss read aloud.Then practice the passage.Focus on the stresd words,pronunciation and
intonation.
[设计意图] 学生训练听力之后,朗读巩固,训练学生的语音语调;再模仿对话,编出自己的对话,培养学生运用目标语言进行交际的能力。
StepⅤ.Reading
1.Read the text and decide whether the statements are true or fal.
(1)You should choo the correct media to push your product. ( )
(2)Going to trade shows is a good way to prent your product. ( )
(3)After using the product, people must buy it. ( )
2.Then ask some volunteers to read the passage.
下面羊死了
3.Read the text again and fill in the blanks.
(1)Find ways to their eye.
(2)People get to know your product after they experience using it.
(3)The can make your product really shine.
(4)Go to trade shows and your product.
(5) your product using samples and good deals.
【Keys】 1.(1)T (2)T (3)F 3.(1)catch (2)the advantages of (3)suggestions (4)prent (5)Push
☆教材解读☆
1.Remember,you need to make your product stand out.
句中stand out 意思是“出色,杰出”。
She stood out before she got married.
她结婚之前很出色。
【拓展】 (1)①stand out as…意思是“作为……是出色的”。
He stands out as the best student in his class.他是他班里最出色的学生。
