Seeing Differently, Acting Differently? New Venture Perceptions and Decisions of Managers and
Successful Entrepreneurs眼袋长脂肪粒怎样去除
雄州雾列俊采星驰>透雨
期刊名称： Journal of Rearch in Marketing & Entrepreneurship
作者： Mullins, John W,Forlani, David,Cardozo, Richard N
年份： 2002年祝福同学的话
班级工作总结小学期号： 第3期
关键词： Managers;North America;Risk analysis;Risk management
摘要：An experimental study was conducted in a sample of America's most successful entrepreneurs and one of comparable large company managers to examine three rearch questions: Why do some individuals choo riskier ventures than do others? Do managers and successful entrepreneurs perceive new venture risk and potential differently? What accounts for differences, if any, in their decisi木耳肉丝
治咳嗽的偏方
on-making behavior? The findings are equally interesting for the effects we found and did not find. We found that differences in risk propensity and in situational factors
like the market competencies brought to a particular venture influence risky new venture decision-making; that perceptions of new venture risk and potential differ between managers and successful entrepreneurs, though in a direction opposite to that we hypothesized; and
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