Headlines
1. Definition
2. Categories
冬天喝什么汤
3. Importance
4. Good headlines vs bad headlines
5. How to write good headlines
A headline is text at the top of a newspaper article, indicating the nature of the article below it.
It is sometimes termed as news hed, a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be t in type.
Headlines are written in much larger type size than the article text, and often in a different font entirely. Headlines are often in ntence ca, although title ca is often ud in the USA.
Headline conventions include normally using prent ten even when discussing events that happened in the recent past; omitting forms of the verb "to be" in certain contexts; and removing short articles like "a" and "the". Most newspapers feature a very large headline on their front page, dramatically describing the biggest news of the day. Words chon for headlines are often short, giving ri to headline.
A headline may also be followed by a smaller condary headline, often called subhead or "deck hed", which gives more information.
Russ Willison[who?] describes headlines as the "barb on the hook."
Production of headlines within the editorial environment
Headlines are generally written by copy editors, but may also be written by the writer, the
page layout designer or a news editor or managing editor.
托腹带The film The Shipping News has an illustrative exchange between the protagonist, who is learning how to write for a local newspaper, and his publisher:
Publisher: It's finding the center of your story, the beating heart of it, that's what makes a reporter. You have to start by making up some headlines. You know: short, punchy, dramatic headlines. Now, have a look, [pointing at dark clouds gathering in the sky over the ocean] what do you e? Tell me the headline.
Protagonist: HORIZON FILLS WITH DARK CLOUDS?
Publisher: IMMINENT STORM THREATENS VILLAGE.
Protagonist: But what if no storm comes?
Publisher: VILLAGE SPARED FROM DEADLY STORM.
In the United States, headline contests are sponsored by the American Copy Editors Soci
ety, the National Federation of Press Women, and many state press associations.
[edit] Unusual headlines
Occasionally, the need to keep headlines brief leads to unintentional double meanings, if not double . For example, if the story is about the president of Iraq trying to acquire weapons, the headline might be IRAQI HEAD SEEKS ARMS. Or if some agricultural legislation is defeated in the United States Hou of Reprentatives, the title could read FARMER BILL DIES IN HOUSE.
∙ WALL ST. LAYS AN EGG - Variety on Black Monday (1929)
∙ STICKS NIX HICK PIX - Variety writing that rural moviegoers preferred urban films (1935)
∙ DEWEY DEFEATS TRUMAN - The Chicago Tribune reporting the wrong election winner (1948)
人民币的认识
∙ FORD TO CITY: DROP DEAD - New York Daily News reporting the denial of a federal bailout (1975)
∙ SICK TRANSIT'S GLORIOUS MONDAY - New York Daily News reporting a state transit bailout (1980)[1]
∙ GOTCHA! - The UK Sun on the torpedoing of the Argentine ship Belgrano and sinking of a gunboat during the Falklands War (1982)
∙ HEADLESS BODY IN TOPLESS BAR - New York Post on a local murder (1983)
∙ GREAT SATAN SITS DOWN WITH THE AXIS OF EVIL - The UK The Times on US-Iran talks (2007)[2]
∙ SUPER CALEY GO BALLISTIC CELTIC ARE ATROCIOUS - Sun白带咖啡色 on Inverness Caledonian Thistle beating Celtic in the Scottish Cup[3]
∙ FREDDIE STARR ATE MY HAMSTER - Sun on Lea La Salle's claim that the comedian
had eaten her pet in a sandwich. Max Clifford later admitted that the story was a fabrication.
平均值函数公式
∙ ICE CREAM MAN HAS ASSETS FROZEN - BBC News: An ice cream salesman has his asts frozen for suspectedly smuggling tobacco[4]
∙ IKE 'BEATS' TINA TO DEATH - New York Post On Ike Turner's death [5]
According to Claud Cockburn, the following headline won a competition for being the dullest ever: "Small earthquake in Chile. Not many dead."[6]
1. Contagion, then complacency
World leaders at the Davos forum must join the G20’s efforts to reform the international financial system, says Paul Martin
2. Bush Heads to Michigan in Glow of Big Victory
宿洞霄宫McCain Licks Wounds After South Carolina Rejects His Candidacy
Antithesis
3. President: US relations matter
Links conducive to world peace and stability
4. BMW’s problem child
Rover’s loss rai questions about its parent’s commitment to the UK group, say Tim Burt and John Griffiths
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