Unit 3 Business Ethics
I Teaching Objectives
After learning Unit 3, students (Ss) are expected to develop the following academic skills and knowledge:
II Teaching Activities and Resources
Reading
Text A
Lead-in
Teaching Steps
Ask Ss to work in groups and complete the task in Lead-in. Then choo some groups to share their answers with the whole class.
Answer Keys (Suggested Answers)
1.Corporate Social Responsibility (CSR) can be defined as a lf-regulating
龚细水business model that helps a company be socially accountable —to itlf, its stakeholders, and the public. In other words, it is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
2.
Text Analysis
Teaching Steps
1.Overview
Ask Ss to preview Text A before class. Or, allocate some time for Ss to read the text quickly in class. Then invite veral Ss to summarize the main idea of Text A.
2.In-Depth Analysis
1)Show Ss the following words and ask them to contribute to the class as much
as possible with what they know about the words. Provide additional information in Supplementary Information when necessary.
•economic system
•free enterpri
2)Explain some important language points in Language Support to Ss.
3)Discuss with Ss the features of the two versions of Adam Smith’s theory by
doing Task 1 in Critical reading and thinking.
4)Organize a group discussion about the questions from Task 2 in Critical
reading and thinking. Encourage Ss to think independently, critically and creatively and share their ideas with each other.
Supplementary Information
An economic system is a system for producing, distributing and consuming goods and rvices, including the combination of the various institutions, agencies, consumers, entities that compri the economic structure of a given society or community. It also includes how the various agencies and institutions are linked to one another, how information goes between them, and the social relations within the system.
Two of the basic and general economic systems are market economy and planned economy. Market economy is an economic system in which business and individuals decide what to produce and buy, and the market determines quantities sold and prices, whereas planned economy is an economic system in which decisions regarding production and investment are embodied in a plan formulated by a central authority, usually by a public body such as a government agency.
Although a planned economy may be bad on either centralized or decentralized forms of economic planning, it usually refers to a centrally planned economy.
2.free enterpri
Free enterpri refers to the system of business in which individuals are free to decide what to produce, how to produce, and at what price to ll.
Language Support
1.Most academics today subscribe to the following modified version of Adam
Smith’s theory:…(Para. 2)
In the text, the phra “subscribe to”means “agreeing with or supporting (an opinion, theory, etc.)”（同意；赞成）.
< I subscribe to the idea that voting is my civic duty.
She subscribes to the theory that some dinosaurs were warm-blooded and
others were cold-blooded.
It can also refer to “paying money to get (a publication or rvice) regularly”（订阅）.
< I subscribe to veral magazines.
We have subscribed to an evening newspaper.
2.The constraints take a number of different forms. …Another t of
constraints …(Para. 3)
Two recent examples dramatically illustrate the points. First, …(Para. 3) Classification is employed to organize things into categories with a single organizing principle, and give examples of things that fit into each category. Here are other commonly-ud words and expressions for classification:
•The first (kind/type/group/class/etc.) …; the cond …; the third …
•sort, classify, categorize …
•category, group, class, kind …
3.Saving the financial system required a bailout of the banks and other
financial companies, and that bailout impod huge costs on the taxpayers, and also helped push the economy into a deep recession. (Para. 5)
封土堆impo sth. on sb.:
i) force something on someone把......强加于
< He always impos his opinion on others.
ii) levy a tax or duty征税
< It is therefore necessary for governments to impo a higher tax on this kind
of food.
Here is another usage of the word “impo”:
impo on sb.:
i) force onelf on others强加于人
< Thanks for your offer to help, but I did not want to impo on you.
舞姿优美的句子ii) take unfair advantage of 利用
< Don’t you think you are imposing on your neighbor when you u his
唯美古诗句telephone for half an hour?
4.幼儿园生活活动有哪些
be true to one’
He is always true to his word and focud on the big picture.
Ninety days later, true to his word, the goldsmith brought the crown.
5.To date, Buffett has contributed more than $6 billion, and over time he is
scheduled to contribute additional stock that is now worth in excess of $40 billion. (Para. 7)
in excess of: greater than, more than 超过
< Luggage in excess of 100 kg will be charged extra.
This plane can reach speeds in excess of 1000 kilometers an hour.
Answer Keys
Critical reading and thinking
Task 1 / Overview
1
The original version：
关于告别的作文The invisible hand; Profit maximization; Free enterpri system
The modified version:
the wealth of its stockholders; the best economic system; constraints
2
Argument 1
1) a wide range of regulations are impod
2) asssing costs on companies; BP oil spill
Argument 2
1) behave ethically; value and reputation
2) Don’t Be Evil
3) creative capitalism
4) contributed more than $6 billion
Task 2 / Points for discussion (Suggested Answers)
1
1) Yes, I agree. Becau:
• Earning profit is the main aim of every economic activity. A business is an economic activity and hence, its main aim should be to earn profit.
• Profit is a measure of eff iciency and economic prosperity of the business. This justifies the concept of profit maximization.
• Economic conditions do not remain the same all the time. A business can retain its profit so that it can survive the adver situations in the future. Profit gives protection against future risks and uncertainties.
小学解方程• Profit is the main source of finance for growth and expansion. Profit is esntial for the business in order to invest in new business propositions.
• Profitability is esntial for fulfilling the social goals of the business. With profit maximization a business can do socio-economic welfare and follow its policies of corporate social responsibility.
2) No, I don’t agree. Becau:
Business should do anything they can to make a profit, but never at the cost of human welfare and natural environment. Human welfare must be considered as important as profit making. A business is successful to the extent that it provides a product that contributes to happiness in all forms. As a matter of fact, the great value of a business should be morally associated with consumer’s satisfactio
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n and safety. On the other hand, business of great value should not be blind to their moral obligations of protecting the natural environment.
2 Yes, it is a very effective way for society to impo such regulations to prevent companies from engaging in practices that hurt society. For most business their ultimate goal is to make profits. It is true that most businessmen try to abide by the laws while making profits. However we have to admit that there are some who u every means to make as much money as possible, even regardless of the interests of
