Group Project
Panera Bread Company
Instructor: Rob Goldberg
Submitted by:
Wilber Jordan Kevin Vita Paul Gary
结婚祝福语大全Date submitted: Dec 01
Introduction
Mission and vision
Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-rvice menu lections.
Business model
Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café gment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby项目计划书 Panera Bread bakery-café.
Panera’s target market was urban workers and suburban dwellers looking for a quick- rvice meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants. Panera Bread’s distinctive menu, signature café design, inviting ambience, operating systems. And unit location strategy allowed it to compete successfully in five submarkets of the food-away-from-home industry: breakfast, lunch, daytime “chill out”, light evening fare for eat-in or take-home, and take-out bread.
Panera’世界上最长的路s marketing strategy was to compete on the basis of providing an entire dining ex
perience rather than by attracting customers on the basis of price only. The objective was for customers to view dining at Panera as being a good value-meaning high-quality food at reasonable prices- so as to encourage frequent visits.
Panera Bread’s growth strategy was to capitalize on Panera’s market potential by opening both company-owned and franchid Panera Bread locations as fast as was prudent.
Panera Bread’s franchising strategy was to enter into franchi agreements that required the franchi developer to open a number of units, typically 15 bakery-cafés in six years.
Internal Analysis:
2002:7.5% 2003:8.4%
2004:8.0% 2005:8.2%
2006:7.1%
The ratio shows that percentage of net income cover total revenues.
Let us know the company Gross profit margin is not good. In the 2003, the percentage is highest. In the 2006, the percentage is lowest. As the percentage of information, the net income will increa, but the total costs and expens will increa, too.
Swot:
错误691
Strength:
1. Award winning sourdough bread High quality food
2. Brand become more and more famous
3. Strong Financial Condition Powerful Strategy
4. Much experience吴绮
5. Typical meal costs per guest were in the $7-12 range.
情绪的意思6. Special menu
7. Good environment
8. Product is fresh.
Analysis：Make the quality of bread be higher. Let more consumers like and know our product. And we don’t increa the value, let consumers know our value and quality is best.见财
Often have meeting to analyzing our strong financial and get more experience.
Weakness:
1. Low brand awareness in new markets
2. Not hard to develop foreign market
3. Limited product line Prices
4. Transport is not convenient
5. The risks from many factors
Analysis: hard to develop foreign market and improve the product line prices. Have more transportation. Communicate with government about improve the traffic. Provide more rvice and lf-rvice.
Opportunity:
1. Increasing health conscientious among consumers
2. Ample room to expand into new markets
3. Expanding the product line
4. Bakery market is large, and demand is increasing every years
5. Sales at commercial eating places averaged is much daily
6. Average houhold expenditures for food away from home in 2004 were much
Analysis: implement strategy. Catch any details, attract more consumers and develop new markets
Threats:
1. produce new product is slowly
2. Amount of traditional bread is not many
3. Always make great bread
4. The U.S. restaurant industry had about many million employees in 2006.
5. Meal prices that patrons deemed too high
6. The threats from other fast food.
7. Global economic is not good.
Analysis: need higher productivity and develop new product. Zoom Characteristics, make consumers know special of our products. And low price.
