文献出处：Judson E. Business model of the Internet+ home renovation[J]. Journal of Housing and the Built Environment, 2016, 2(1): 69-78.六月花开
原文
Business model of the Internet+ home renovation
巴黎和会时间
Judson E
Abstract
The Internet has been developing rapidly in today's world, it not only change our way of life is also changing the business form, and this change will continue to expand the trend to continue. Becau of asymmetric competition, for the traditional enterpri at any time by combined with the Internet the new business model of subversion of the risk, has the absolute power of industry leading enterpris has not yet produced, all kinds of Internet + domestic outfit's business model in the exploration stage, business operations of the companies are in a state of their. Home improvement industry becau of the Internet into the more rapid development, in order to adapt to this change within any industry enterpri must according to their market positioning, suitable for their own development road.
Keywords: family adornment, Internet business model《寻隐者不遇》
1 Introduction
鱼片火锅In today's world the Internet business, not only in the human way of life, and in a completely different form before going on the redistribution of wealth and resources aspect, it violently hitting the traditional management concept, the marketing strategy from all walks of life and the management pattern. Enterpri survival environment and the inherent law in the profound changes, a traditional industry and refactoring, a commercial myth in copy. A small enterpri, even personal as long as you have good ideas will be unlimited Internet enlarged rapidly spread to the country and the world. Internet revolution and industrial revolution impact on traditional business model, from all walks of life to the development of the Internet business has a vast and
beautiful outlook, but prospects do not reprent can bring benefits to grow fast.
逆商书籍
From the current situation of the development of the Internet business situation is not optimistic, such as traditional domestic outfit mixed business model, business model has yet to finalize the design, the competitive landscape for form, each into the enterpri is in a state of respective model error. On the other hand, due to the traditional model in the process of trading and rvice of informa
tion asymmetry between the ller and the buyer, the esnce of buyers than llers "social phenomenon. Step by step, and the Internet is eliminating the asymmetric information, so that the manufacturer or the ller by inflating profit mode of operation without the living space, only by "people-oriented" arou the creativity of team, to speed up the customer respon time and improve the level of customer rvice, to achieve the sustainability of earnings growth.
2 The Internet business theory
2.1 The long tail疑字笔顺
"Long tail" is actually a statistical Power law (Power Laws) and Pareto distribution (Pareto distributions) characteristics of a colloquial expression. In the past, people can bring enterpris only focus on the main benefits of important customers, such as using the normal distribution curve to describe the people, enterpris only focus on the "head" part of the curve. While in the curve "tail" that some people, need to spend more energy and cost to attention to. For example, when lling products, manufacturer of a few so-called "VIP" customers, "no time" in the most ordinary consumers in number. And in the Internet age, as a result of the focus on cost greatly reduced, people are likely to focus on normal distribution curve at very low cost of "tail", and in the "tail" of the
overall profits and benefits, sometimes more than we ud to focus on the "head”. Anderson argues that the age of the Internet is to pay attention to and the excavation of the "long tail" benefit era.
And traditional industry due to space limitations, such as regional for at 80% on the far side of the process of providing rvices or goods from the customers to pay the cost of high cost, and due to asymmetric information save the cau of the high cost of scattered, has been focusing on the large customer rvice. Treasure and
balance over the Internet in all parts of the country on the far side of low-income groups of small concentrated into of alibaba, a lot of money. Problems such as easily lead to customers doesn’t trust. The emergence of the Internet to break the limitation of the traditional model, make 80% of the ignored in traditional industry customer rvice possible, also is called the remote client can realize scale. This aspect of the typical ca is the balance of alibaba treasure, traditional commercial Banks due to small customers too scattered the cau of the high cost of, has been focusing on the large customer rvice. Treasure and balance over the Internet in all parts of the country on the far side of low-income groups of small concentrated into of alibaba, a lot of money.
2.2 4p theory
4p theory is a theory of marketing, the meaning for the product, price, channel, promotion. The earliest is Professor Jerry McCarthy (Jerry McCarthy) in its "Marketing" (the Marketing, the first edition was published in 1960) put forward the Marketing theory. But in the Internet age 4p theory also had the new understanding and change.
Product, the consumer is the best product managers, traditional industrial thinking is the enterpri to provide products and rvices, through marketing, promotion and other means to make consumers buy win market share. The Internet under the thinking of the product is fully consider the opinions of the consumers, customize product according to consumer demand, customers participate in product design, before the products didn't come out, consumers had already decided to buy. Price, high additional value to win premium, the prices of similar products the age of the Internet becomes more and more transparent, consumers begin to gradually master the product pricing initiative. Consumers are willing to a value-added, connotation can bring their body and mind cheerful products pay a high price, but reluctant to meet the one only using the practicality of products spend a penny. Consumers have the measure of the price of each product standard, enterpri pricing behavior of unrequited love will not work in this era. In the era of mobile Internet, a great change of the price also, here refers to the change of product pricing mechanism, "free"
become popular in Internet products. Channel, the traditional commercial channel concept gradually disintegrated, the age of the Internet enterpri can direct contact with consumers to interact, the constraints of the terminal was broken by the Internet, the channels for the king's times change has become the past, the past layers of agents such as complex terminal sales model by Internet business gradually collap. Sales promotion, from price dumping to interact with consumer’s depth, promotion of the traditional industrial thinking is to reduce prices in order to promote product sales, the so-called promotion in the Internet mode changed ends and means. Interact with the depth of the fans become promotion purpo, Internet mode is not only lower the price, the dumping products, and more often in order to give extra experience, increa the viscosity of the consumers to the brand.
3 The advantages of Internet business model in home renovation industry
凋敝的意思3.1 The Internet breaks the information asymmetry
The "invasion" of the Internet of decoration industry which links would be affected? First of all brands, can provide cost-effective materials enterpris will be the ur to lect, the Internet making information transparent, brands hope through marketing alone don't work for the era of cons
umer psychology, the age of the Internet ur experience first; Followed by agents and decoration enterpri, the two links are intermediary nature, earn price difference as the main means of profit, the agents and traditional retail stores under the impact of the Internet platform, the future may be much less, and the traditional decoration companies, more like a collection the mediation of designers, construction, material suppliers, if the ur cannot very good pain points out, it is easy to also can provide the above content of the Internet platform replaced; In traditional decoration enterpri is the most main designer may get part of gray income, and the Internet will eliminate this part will be in the future. Disintermediation is the advantage of the Internet's most prominent, consumers can choo according to their own needs brands, after choosing brands can directly contact negotiations, consumers will become more freedom have the initiative. Although enterpri certainly will exist in the future home outfit, but can't change with customer needs and market of enterpris will be eliminated.
3.2 Break the space concept effectively and reduce the cost
Internet intelligent will let houhold decoration industry disruptive change. Past a city stores only 3 ~ 5 home, now extended to dozens of businessmen u geography distance to get the ur, store cost, manpower cost, etc is the growth of the geometric ries, and no significant increa in each ci
我的爱好是画画ty market demand, it is undoubtedly a waste. The emergence of the Internet is very good solving the problem of the geographical position, it has no boundary, completely bad on the ur's perception of you, to your supply chain layout. Business can through online display ca, the process of interaction, decorate diary to share and guide the ur's decision to buy, the first time shorten the distance between the consumers and the goods inside, to promote the success of the deal, and its network to build a strong platform, in the field of it is houhold building materials vertical let business, urs, tripartite platform to achieve win-win situation.
4 Internet home renovation enterpri business model
4.1 B2C platform model
B2C is the abbreviation of Business - to - the Customer, and the Chine referred to as "Business to guest". "Business to guest" is one of the Internet business model, usually refers to the enterpri directly facing the consumer to provide rvices and products. Is through the Internet for the consumers to build a new shopping environment - that is, different from traditional business super network mall, consumers can break time space concept of shopping on the Internet anytime and anywhere via the Internet and instant payment. This model breaks the traditional mode of the custo
mer and the enterpri concept of time and space, greatly improving the trade efficiency, save the precious time.
4.2 C2C platform model
C2C is the abbreviation of the Customer - to - the Customer, and the Chine referred to as "guest". Which means that electronic commerce between individual and individual, such as a consumer have a computer, to trade through the network, ll it to another customer, the transaction type is called a C2C e-commerce.
4.3 O2O rvice mode
