大学英语（A）模拟试卷
Test 1
Information for the examinees:
This examination consists of FOUR ctions. The are”
缬氨酸读音
Section Ⅰ: Reading Comprehension (30 points, 25 minutes)
Section Ⅱ:Vocabulary and Grammar (40 points, 25 minutes)
Section Ⅲ:Translation (10 points, 10 minutes)
Section Ⅳ:Writing (20 points, 30 minutes)
The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes.
Section Ⅰ: Reading comprehension [30 points]
小班安全活动Instructions: ► This ction will take approximately 25 minutes. ► There are TWO parts in this ction. |
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Part 1: Questions 1-5 are bad on this part. (15 points)
Read the following passage and choo the best answer from A, B, C and D.
In 1985, the Coca-cola company made the decision to change the formula of its leading soft drink. The change was bad on the findings of many market studies. The studies had shown that the general respon to the new product was good. However, the change of the traditional Coca-cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-cola.
The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula. Drinking Coca-cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke’s formula but also in the traditional values and memories that it reprented to the drinkers. “We had taken away more than the product Coca-cola. We had taken away a little part of them and their past.” The drinkers r
ejected this “improvement”, becau “they believed that Coke stood for traditional value.. so they betrayed when the product changed completely overnight”.
Although a lot of rearch was done by Coca-cola company, it didn’t show the depth of drinker’s emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caud by the disappearance of the old, traditional Coca-cola. The weakness of the rearch was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the clo relationship existing between drinkers and product.
(295 words)
胎位异常1．Coca-cola company changed the formula in 1985 becau .
A．it led the soft drink industry in the market
B．its market studies supported the change in the formula
C．it carried out market rearch for expansion
D．it simply felt the need to make the change
2．According to the passage, the drinkers rejected New Coke becau of .
A．the late respon to the market by Coca-cola company
B．the reproduction of Coca-cola’s old drink formula
C．a strong dislike by Coca-cola’s regular drinkers
D．the emotional relationship between the drinkers and the old soft drink
3．The product Coca-cola was believed to stand for .
A．traditional values and good memories
分式的乘除法
B．traditional customs and happy days
C．past honors and efficient management
D．top quality and wonderful taste
4．Which of the following statements is true?
A．Rearch by Coca-cola considered emotional factors.我是延安人
B．Coca-cola did little rearch before they made the change.描写冬天的
C．Rearch by Coca-cola was quantitative rather than qualitative.
D．Rearch by Coca-cola was both quantitative and qualitative.
5．The author of the article clearly indicates that .
A．the weakness of the rearch could have been removed
B．Coca-cola should have measured the quantitative factors more carefully
C．Coca-cola should have done a more extensive qualitative study
D．A slower change of the product might have improved the sales of the company
Part 2: Questions 6-10 are bad on this part. (15 points)
Read the following passage and choo the best answer from A,B,C and D.
道德行为
Hollywood no longer rules South Korean cinema, which is breaking out all over. Since 1999 Seoul filmmakers have been turning out Asia’s first critically applauded films, and “ My Wife Is a Gangster” and “Phone” are the most stunningly good examples. In the way Americans tour Hollywood, Asians visit Korea to e sites featured in their favorite movies.
四大意识Korea once looked to America for idea, but now the rever is true. Hollywood is snapping up remake rights to dozens of Korean films. Madonna’s Maverick Films is remaking the horror film “Phone”. And Dream Works recently bought the rights to another horror film “ A Tale of Two Sisters.” To capitalize on all the attention, South Korea has moved aggressively to cast itlf as the center of Asia’s film market.
The Seoul government and industry leaders are working to rank the Pusan Film Festival as Cannes(戛纳) East, the festivals where deals get gone, a one – stop place where moviemakers can shop for financing, exports, even location. In preparation for the next Pusan Festival this fall, delegations from Indonesia, Malaysia, Taiwan and all over Asia have been flocking to Seoul to study the Korean film revival. “We look at Korea with an envious eye,” says one of Hong Kong moviemakers, “Filmmakers and audiences have found a real vibes (i.e. good atmosphere) between them, like in the 1970s and ’80s in Hong Kong.”
