王卫安Achieving business success through land banking and market analysis: Perspectives of Malaysian
女生生日祝福private housing developers
期刊名称： Property Management
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作者： Syed Abu Bakar Syed Putra,Jaafar Mastura
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年份： 2018年残兵败将
电力信息化关键词： Residential developers;Land banking;Housing development;Market
analysis;Business success;Malaysia
摘要：PurpoThe purpo of this paper is to examine the effects of land banking strategy and market analysis towards the performance of Malaysian housing developers.Design/methodology/approachThrough in-depth interviews, participants shared their opinions on success factors of housing development firms with a focus on land banking and market stu
dy. Content analysis was performed on the data, identifying the connection between both strategies and their superior performance.FindingsThe study prents interesting findings in that it lends support to the existing literature as such land banking and market analysis do affect the business competitiveness of housing developers. Albeit subjective in nature, the comments received from respondents are revelatory and have implications for the level
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