百度官方认证店铺：考研资料
2011-1Text3
1-The rough guide to marketing success ud to be that you got what you paid for.
No longer.
While traditional“paid”media-such as television commercials and print advertiments-still play a major role,companies today can exploit many alternative forms of media.宝宝结膜炎症状
讽刺小人的经典语句慢性过敏Consumers passionate about a product may create“earned”media by willingly promoting it to friends,and a company may leverage“owned”media by nding e-mail alerts about products and sales to customers registered with its Web site.
吸油烟机排名The way consumers now approach the process of making purcha decisions means that marketing’s impact stems from a board range of factors beyond conventional paid media.
2-Paid and owned media are controlled by marketers promoting their own products.
For earned media,such marketers act as the initiators for urs’respons.家训故事
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