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英语阅读理解(时文广告)易错剖析及解析
一、高中英语阅读理解时文广告类
1．阅读理解
A Christmas Carol was written by Charles Dickens. The first 6,000 copies of the book were sold out in a week. And the book has inspired many plays and movies. The first play was put on in 1844. The first two movies were silent films made in 1901 and 1908. Since then, the story has been remade more than 60 times for television and cinema. What make
s such a tale so attractive? Audiences have always loved a good plot, a villain(反面人物) who harms other people or breaks the law, and the ending of right over wrong. The book offers all three.
The book tells the story of a man named Ebenezer Scrooge. He is mean and cruel(残忍的) to his clerk and turns away his only living relative. One night, Scrooge is visited by three spirits. The first shows scenes from Scrooge's youth that led to this prent state. The cond takes him to the homes of his clerk and his nephew. Here Scrooge es that people can be happy without lots of money. The spirit also shows him the desperate poor people of London. The third spirit shows Scrooge will die alone, and no one will care if he continues to live as he has. At last the message is understood, and Scrooge repents. He becomes generous and caring to all around him, especially to his clerk's sick son, Tiny Tim.
Every year, thousands of people watch A Christmas Carol.历历可辨 Why? They may be touched by its lessons on the true meanings of wealth and happiness. They may enjoy the special
effects and feelings or watching every year may be just a habit. Viewers never em to grow tired of the old mir(守财奴), Scrooge, and his dramatic message of hope and change.
（1）What do we know about the book A Christmas Carol?
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A.It was written in the early 19寒假的趣事th century.
B.Dickens completed the book in a week.
C.It has been adapted for cinema and television.
D.It didn't attract readers when published for the first time.
（2）The third spirit shows Scrooge .
A.where he will die and who will care about him
B.how others care about his prent life
C.when and how he will die alone
D.what his future life will be like
（3）The underlined part "Scrooge repents" probably means .
A.Scrooge feels sorry for what he has done
B.Scrooge does things as he did before
C.Scrooge is angry with the three spirits
D.Scrooge gives the three spirits a hand
【答案】 （1）C
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（2）D
（3）A
【解析】【分析】本文是一篇应用文，叙述了狄更斯的出名作品《圣诞颂歌》，介绍了它的主要内容。这本书被改变成多部电视剧和电影，很受人们的欢迎。
（1）考查细节理解。根据第一段中的“Since then, the story has been remade more than 60 times for television and cinema.”可知，它被改编成电视剧和电影。故选C。
（2）考查推理判断。根据第二段中的“The third spirit shows Scrooge will ”可知，第三个精灵向他展示他将孤独地死去。由此可以推断出，第三个精灵把他带入了一个未来的世界，让他看到未来自己的结局。故选D。
（3）考查词义猜测。根据第二段中的“He becomes generous and caring to all around him, especially to his clerk's sick son, Tiny Tim.”吝啬鬼改变了以前的做法，他感觉以前的做法对不住人，后悔以前所做的一切。故选A。
【点评】本题考点涉及细节理解，词义猜测和推理判断三个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，同时根据上下文的逻辑关系，进行分析，推理，从而选出正确答案。
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2．阅读理解
The rough guide to marketing success ud to be that you got what you paid for. No longer. While traditional, "paid" media, such as television commercials and print advertiments, still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by nding e-mail alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purcha decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for urs' respons. But in some cas, one marketer's owned media become another marketer's paid media -- for instance, when an e-commerce retailer lls ad space on its Web site. We define such sold media as owned media who traffic is so strong that other organizations place their
content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created Baby Center, a stand-along media property that promotes complementary and even competitive products. Besides generating income, the prence of other marketers makes the site em objective, gives companies opportunities to learn valuable information about the appeal of other companies marketing, and may help expand ur traffic for all companies concerned.
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The same dramatic technological changes that have provided marketers with more and more diver communications choices have also incread the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an ast or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally creat
ed them.
If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a ca, the company's respon may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media respon campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.
