difficulties

22

OntheDifficultiesandCountermeasuresof

BusinessAnalysisinEnterpriManagement

ZeyuanWANG,YangCAO

ChinaPharmaceuticalUniversity

Abstract:Atprent,enterprisarefacingwithvariousbusinessrisksinthepro-

akeinvestmentdecisionsandmanagementdeci-

rtopromotethe

healthydevelopmentoftheenterpri,itisnecessaryfortheenterpritodealwith

basis,

thispapermakessomeexplorationontherelevantproblemsofbusinessanalysisin

enterprimanagement,soastobetterpromotethehealthydevelopmentofChine

enterpris.

Keywords:Businessanalysis;Enterprimanagement;Healthydevelopment

DOI:10.12184/wspciWSP2516-252704.20190304

icanceofBusinessAnalysisforEnterpriManage-

ment

hinaisinthecriticalperiodofdeepeningeconomicreform,economicgrowth

hanteredintothenormaldevelopment,itsgrowthhassloweddownsignifi-

cantly,andthedomesticeconomicstructureisalsointhecriticalperiodofupgrad-

ingandadjustment,whichrequirenterpristoconstantlytaptheirownad-

vantagesandreformtheirownunreasonablesystemstructureaccordingtotheir

owninternalconditions,soastobetterpromotethedevelopmentofenterpris.

Withtherapiddevelopmentofthetimes,allcirclesofenterprishaverealizedthe

rent,theroleoffinancialpersonnelin

thefinancialmanagementofenterprisisbecomingmoreandmoremarginal,

Abouttheauthor:ZeyuanWANG(1995-08),Male,Han,HenanXinxiang,SchoolofIn-

ternationalPharmaceuticalBusiness,Postgraduatestudent,RearchFields:Enterpri

managementanddiagnosisconsultation

Correspondingauthor:YangCAO，Professor,Managementofpharmaceuticalenter-

pris.

C

AllRightsRerved.

23

OntheDifficultiesandCountermeasuresofBusinessAnalysisinEnterpriManagement

whichrequirenterpristoactivelychangethethinkingoffinancialmanagement

eperspectiveofenterpris,itisthe

generaltrendthatmanagementaccountingtalentswho“understandfinance,man-

agementandbusiness”ore,onlywhenenterprisattach

importancetobusinessanalysiscantheybettergraspthedevelopmentofthemar-

ket,thusformulatingmorereasonablemanagementplansandpromotingthe

healthydevelopmentofenterpris.

ultiesintheApplicationofBusinessAnalysisinEnter-

priManagement

(1)Stepsofbusinessanalysis

Accordingtotheeffectiveanalysisoftheproductionandoperationofmost

enterprisinourcountry,therearesomeproblemsintheoperationanalysissteps

ent,mostoftheimplementationstepsinChinamainlyin-

clude:Determiningthebasicstrategyandframeworkofenterprioperationanaly-

sis,collectingandsortingouttherelevantdataandinformationoftheenterpri,

andcalculatingtheKPIindexofthecollecteddata,comparingthedifferencebe-

tweenthecalculationresultsandthehistoricaldataofthesameperiod,analyzing

andcomparingthebudgetdatainformation,analyzingthereasonsbehindthedata

throughanalysisalgorithmsandanalysissoftware,reasonablyformulatingrelevant

improvementmeasuresandimprovementschemesaccordingtotheprinciples,and

r,

manyenterprisdonotfullyfollowthecorrespondingstepstocarryouttheirwork,

andtheytendtopaymoreattentiontothefinalproductionefficiency,without

in-depthanalysisoftherelevantstepsandtrackingtheimplementationoftherele-

vantimprovementprograms,whichisveryunfavorabletothedevelopmentofen-

tion,ignoringtherelevantstepsofbusinessanalysisisalsovery

unfavorabletothedevelopmentofbusinessandproductionwork,andcannot

guaranteethenormaldevelopmentofotherwork.

(2)Methodsandcontentsofbusinessanalysis

Throughtheanalysisofbusinessmethodsofvariounterpris,wefindthat

manyenterprismainlyuthetraditionaltemplateasthemainmethodinthe

processofbusinessanalysis,butthisanalysismethodisverysingleandrigid,and

thedataanalysisreportisnotverycomplete,leadingtothefinalanalysisresults

ultofthefinalbusinessanalysiscannot

reflectthelawoftheoriginaldata,andhasnosubstantiveimpactonthedevelop-

rocessofapplyingbusinessanalysis

AllRightsRerved.

24

CreativityandInnovationVol.3No.42019

tomanagement,themaincontentsofthecompanyincludethecompany’sfinancial

ability,developmentdirection,managementstrategy,profitability,productionca-

pacityandmanagementability,aswellasthecompany’r,the

mainenergyandkeyworkofmanyenterprisarefocudonimprovingtheprof-

itabilityandoperationabilityofenterpris,andlackofsufficientminingand

analysisoffinancialdata,whichleadstotooformaloperationofenterprisand

evenaffectsthemanagementofenterpris.

ggestionsonStrengtheningBusinessAnalysisin

EnterpriManagement

(1)Stepsforoptimizingbusinessanalysis

Whencompaniesapplybusinessanalysistofinancialmanagement,theyneed

fall,weshouldfullyunderstand

andgraspthecompany’sdevelopmentstrategicobjectivesandcurrentactualbusi-

nesssituation,graspthelatestdevelopmenttrendofbusinessanalysis,andprovide

favorablesupportfortheoptimizationofthecompany’sbusinessanalysissteps.

Second,evelop-

mentprocessofbusinessanalysis,wemustconstantlyimproveeverystepofthe

systemaccordingtotheactualsituation,andstrictlyimplementbusinessanalysisin

accordancewiththecorrespondingnormsandstandardstoensuretheorderlyde-

y,intheactualimplementationprocessofbusiness

analysis,weshouldfullyunderstandtherealsituationofbusinessoperation,clarify

thekeypointsanddifficultiesofwork,andimprovethescientificity,rationalityand

rdistoneedthefinancialman-

inessanalysisismainlytoanalyzetherel-

evantsituationofthefinancialoperationoftheenterpri,reflectthevariousrisks

andchallengesthattheenterprineedstofaceinthedevelopmentprocessthrough

thefinancialdata,soastoexcavatethepotentiallawsbehindaccordingtothedata,

toformulatethecorrespondingmanagementplanandbetterhelptheenterpriout

,weneedtogivefullplaytotheroleofbusinessanalysisin

managementaccounting,becaumanagementaccountingisanorganiccombina-

rocessofhelpingenterpristoobtain

anoptimizetheallocation

ofvariousresourcesofenterpris,thusimprovingtheenthusiasmofenterpri

personnelandbetterhelpingenterpristoobtaineconomicbenefits.

(2)Strengtheningtheconstructionofhumanresourcestalentteam

Inordertobetterplaytheroleofbusinessanalysisintheprocessofenterpri

AllRightsRerved.

25

OntheDifficultiesandCountermeasuresofBusinessAnalysisinEnterpriManagement

management,,

theyshouldstrengthenthetrainingandevidencecollectionofallkindsofpersonnel.

Theconstructionindustryhasahighrequirementforprofessionalqualifications.

Theintroductionofexternaltraininginstitutions,theenhancementoftrainingand

evidencecollectionforallkindsofpersonnel,andtheincreaoftheproportionof

licendpractitionersareconducivetoalleviatetheshortageofhumanresourcesin

ondistounblockthe

channelsfortalentpromotionarethebest

uctionenter-

prisshouldimprovethepromotionchannelsystembadontechnology,man-

agementandskills,sothatallkindsofpersonnelcanmakethebestoftheirtalents

,clearasssmentandevaluationstandardsforall

entasssmentstandardsareformulatedfordifferent

personnel,andclassifiedasssmentisthebasisofhumanresourcemanagement.

Constructionenterprisalsoneedtocombineincentiveswithconstraintstoclassi-

,

thesituationthatconstructionindustryisshortofbusinessandtechnicalpersonnel,

theycanbesupplementedthroughexternalrecruitmentandotherformsInthepro-

cessoforganizingandconstructingtheorganizationalstructure,enterprisshould

rocessofdivi-

sionofresponsibilities,itisbetternottocrossresponsibilitiesandtasks,soasto

improvetheworkefficiencyofeachdepartment.

(3)Strengtheningriskmanagement

Enterpririskpreventionandcontrolmanagementplaysavitalroleinbusi-

keteconomysystemisnotper-

fect,butalsofacestheimpactofvariousforeigntradeprotection,whichbrings

risneedtofacehugerisksandchal-

siness

analysiscanconductreliabledatacollectionanddataanalysisforpotentialrisks,

timelydiscoverthelawsbehindthedataaccordingtotherelevanttechnologiesof

bigdata,formulatemoretargetedplans,helpenterprisadjusttheirdevelopment

direction,betterhelpenterprisavoidrisks,andfinallygaintheinitiativeofthe

tion,theyshouldgivefullplaytotheroleofriskmanagementin

businessmanagement,effectivelyassstheinternalandexternalrisksthataffect

thedevelopmentstrategyandbusinessobjectivesoftheenterprithroughtheu

ofrelevantanalysistechnologyandanalysissoftware,soastoimproveandestab-

-

tivelyensurethatthetotalriskoftheenterpridevelopmentstrategyandthebene-

AllRightsRerved.

26

CreativityandInnovationVol.3No.42019

llyspeak-

ing,intheprocessofmajorinvestment,itisnecessarytoensurethattheriskfactors

arewithintheenterpri’stolerablerange,andthattheenterpriwillnotsuffer

ametime,they

shouldensuretheeffectivenessofoperationandmanagement,improvetheeffi-

ciencyandeffectofoperationactivities,reducetheuncertaintyofrealizingopera-

tionobjectives,andprovidereasonableguaranteefortherealizationofenterpri

y,theyshoulddoagoodjobinenterpri

riskmanagement,theyarenotonlynecessarytostrengthentheconstructionand

managementofvariousinformationsystemsandintroducemoreadvanceddata

analysistechnologies,butalsoshouldstrengthentheutilizationandallocationof

humanresources,activelycollectandsummarizethedataresourcesofrelevant

casandthefinancialinformationoftheenterpri’sowndevelopment,soasto

strengthenthecontroloftheenterpriinvariousproductionlinksandensure

healthyandstableoperationoftheenterpri.

sion

Tosumup,agoodbusinessanalysisplaysthemostimportantroleinthede-

velopmentofanenterpri,butintheapplicationprocess,theinfluenceofvarious

problemsneedstobeconsidered,andenterprisalsoneedtoformulateappropriate

developmentstrategiesaccordingtotheirownactualsituation,soastopromotethe

soundandrapiddevelopmentofenterpris.

WorksCited

[1]LengSainan.“Difficultiesandcountermeasuresofbusinessanalysisinenterpri

management”.LowCarbonWorld,2018(2).

[2]LuoXiaoyu.“Ontherole,difficultiesandcountermeasuresofbusinessanalysisin

enterprimanagement”.ChineandForeignEntrepreneurs,2016(20):95-96.

[3]MaQian,LiuShaohua.“Ontherole,difficultiesandcountermeasuresofbusiness

analysisinenterprimanagement”.ModernizationofShoppingMall,2015(1):

96-97.

[4]YuanLing.“Rearchandanalysisonthetransformationofenterprifinancial

accountingtomanagementaccountingunderthebackgroundofbigdata”.Science

andTechnologyEconomicMarket,2019(09):37-38.

[5]LuXu.“Exploringthetransformationstrategyoffinancialaccountingtomanage-

mentaccountingunderthebackgroundofbigdata”.ChinaManagementIn-

formatization,2019,22(19):10-11.

AllRightsRerved.