年的笔顺笔画文献信息文献信息
Gleeson M. The study of B2C e-commerce sites in the countryside [J]. Procedia Computer Science, 2016, 12(3): 57-67. 原文原文
The study of B2C e-commerce sites in the countryside
Gleeson M
洗颜料
1 Introduction
ie10B2C e-commerce is a pattern, which are usually said direct-to-consumer sales of products and rvices commercial retail mode. This form of electronic commerce general with network mostly retail, mainly by using the Internet to develop online sales activities. B2C namely enterpri through the Internet to provide consumers a new shopping environment - online stores, consumers through the network shopping on the Internet, online payment and other consumer behavior. A B2C business through the Internet offers consumers a new shopping environment - electronics store. Due to the rapid growth of the scale of rural, rural B2C e-commerce rearch also should pay attention to it.
2 The development conditions of agricultural products B2C e-commerce
2.1 U e-commerce means the request
First of all, establish a systematic, professional, low-cost agricultural products logistics distribution system of agricultural products of short shelf life than other commodity, some consumer wants to buy the green food can storage, prervation and at the same time, consumption of agricultural products is characterized by the quantity of every time to buy, buy less frequency is high, the transaction amount is small. So there must be a quick, powerful agricultural products logistics distribution system. Second, perfect the system of B2C e-commerce of agricultural products. E-commerce development is very rapid, and electronic commerce is a kind of free, open trade mode, with the traditional business activities are quite different, some related management system, laws and regulations lag. So, how to guarantee the authenticity of online advertising and e-commerce market to crack down on illegal manufacturer, specification, agricultural market constraints become an important factor in the
development of B2C e-commerce. Third, the wide application is order management subsystem. Agricultural product circulation enterpris must give the timely
processing of orders for customers; arrange production according to the quantity of
goods, all on schedule of delivery to the customer. Fourth is the establishment of
operation mechanism of daily statistical pattern library. Agricultural products can be
obtained at any time from the project manager of various kinds of statistical reports,
pattern library, including all kinds of marketing mode, such as the advertising budget, new product planning, media lection, pricing models, the best marketing mix, etc., mainly for the nior management personnel in the face of the unstructured problems to provide a reference model.
2.2 Requirements for agricultural product processing industry
Agricultural production standardization, standardization of agricultural production, there are two aspects of content, namely certainty and uniformity. Agricultural products consumption dictionaries, dictionaries is the precondition for the development of B2C e-commerce, only the consumer to a certain extent, stray from the consumption habit of agricultural products, agricultural products and identity dictionaries, can from the Internet to buy agricultural products. Dictionaries contributed to the agricultural products of mass production of agricultural products, to create the possibility for standardization of agricultural production. Strengthen agricultural products between enterpris and
engaged in distribution and other business cooperation. A higher percentage of the produce of the small and medium-sized enterpris, but also can't form the B2C e-commerce of agricultural products distribution system, it is difficult to achieve the rapid respon. Joint, which requires companies to build and maintain a distribution system and thereby reducing costs play the role of the overall advantage.
3 Key technology of rural electronic commerce
For rural electronic commerce has many problem press for solution, such as
登录qq号码
agricultural prervation requires rapid logistics distribution (including dynamic path
planning and convenient business matching and preci knowledge arch, etc.), suitable for rural application environment of human-computer interaction need to
solve the problem of data open, etc.
3.1 The dynamic path planning
Dynamic path planning problem about agricultural products distribution, due to the different characte
苏轼介绍
ristics of the agricultural products there is a big difference, so for different kinds of agricultural products, in addition to the need to consider when choosing a distribution model of general merchandi characteristics of constraints (such as demand, volume, delivery of the goods transportation cost, delivery time,
vehicle capacity limits, mileage limit, time limit, etc.), also take into account the constraints of characteristic agricultural products (such as the efficiency of the agricultural products and transport the required temperature, humidity, oxygen consumption, etc.).To solve the key problem is how to in the actual process of logistics distribution bad on the distribution characteristics of the agricultural products, design and efficient logistics distribution dynamic path planning algorithm, for producers and business operators to provide comprehensive transportation of low cost, low consumption goods, convenient agricultural products logistics distribution solutions, enhance the competitiveness of the products in the target market.
3.2 Business maximum similarity matching algorithm
The depth of the rapid spread of the Internet and arch engine development, the number of llers buyers make e-commerce platform to soar, new "asymmetric information". For buyers to identify the
ller's information effectively has become very difficult, resulting in platform is very difficult to find suitable suppliers; For llers, is very difficult to get buyers information also, the promotion of the problems of high cost and low profit margins. How to improve the purity of information, enhancing business matching efficiency becomes the e-commerce platform must face the problem. Through the analysis of Web data mining, ur access patterns, ur
records of consumption and ur survey data, the analysis of the mining knowledge extraction system developed a smart website. Its key technology is automatic information acquisition technology, data mining technology, the automatic indexing technology, full-text retrieval technology and statistical techniques, etc. For example, the u of collaborative Filtering (Collaborative Filtering), according to the statistical
analysis of a customer before buying behavior and purcha behavior from similar customers buying behavior to speculate that the customer pay attention to the goods
and is related to its business scope of business opportunities, etc.
3.3 Bad on the concept of arch engine
Rearch oriented knowledge element mining of massive unstructured resources
and its mantic relation rapidly detect algorithms; In the mantic environment,
intelligent rvice involves a large number of dynamic distribution in the network information resources, in order to improve the efficiency of mantic environment knowledge mining and found that the quality of knowledge, to the information resources are extracted and synthesis of the available knowledge organization, to guarantee the knowledge and effectiveness. Rearch under the guidance of ontology for mass and space-time distribution of unstructured information resources of multi-level knowledge mining technology, realization of metadata, the relationship between concepts and their mantic knowledge element mining components in different levels; Rearch knowledge learning sample complexity and computational complexity of the algorithm, establish a formal reprentation of the learning process, including reasonable constraint are knowledge mantic relation learning framework, achieve comprehensive knowledge, the knowledge element compound rai the level of knowledge processing, solve for Knowledge complex problems.
3.4 The human-computer interaction technology
excel饼图
In the human-computer Interaction technology (the Human - Computer
Interaction Techniques) refers to the dialogue with the Computer technology. It
includes machine through the output or display device provide people with
information, people through the input device to the machine input information, etc.
The human-computer interaction technology is one of the important content of餐饮管理制度规章制度
computer ur interface design. It and cognitive science, ergonomics, psychology, and other areas of the discipline are cloly linked, and the farmer's cultural level is generally low. So the convenient, quick, the human-computer interaction interfaces and operation method of humanization, personalization and easy to u interactive equipment, for rapid advance village, e-commerce is of great significance. Touch
screen machine is a special rvice terminal and public rvice facilities of rural grassroots, becau it posss the characteristics of convenient operation, the u of
free and brought to the attention of the government departments at all levels.
Therefore, rearch on a touch screen support dialogue and remote update rvice
platform, has a practical significance.
4 Concrete measures
4.1 Construct consumer shopping concept change of business operation mode
Consumers shopping habits are traditional "to e, touch, listening to the sounds and taste" .Despite the multimedia electronic commerce network advertising effect, but can't replace agricultural character and the universal attraction for consumers. Only consumer shopping idea changes, adapt to the direction of the network development, B2C e-commerce of agricultural products can be developed on a large scale.
4.2 Strengthen the construction of enterpri network and improve the quality of
website information
Enterpris should open channels of information with the help of the Internet
technology, further to do a good job of online marketing. In addition, studies have
shown that for a shopping experience for the peasants agriculture website information quality, riously affect their purcha intention. Information is most widely network buyers mentioned one of
the aspects in need of improvement, and at prent most of the agricultural B2C website information quality is not satisfactory.
4.3 Set up online curity system and payment system
u盘如何加密A key problem of online trading is safety, including safety communications,
safety confirmation and pays three aspects. There are a lot of information on the
Internet have illicit clo x, online transactions need to confirm the identity to
ensure that electronic non-repudiation after signing the agreement. Set up online payment system is the development of network marketing is an important content, the rearch shows that 52% of urs think the biggest issue online shopping is not safe and convenient payment, development and curity of online payment system is very necessary.
