How to evaluate a web site: The 7 Cs framework
Context | The context of the website captures its aesthetic and functional look-and-feel. Some sites have chon to focus heavily on interesting graphics, colors and design features, while others have emphasized more simpler utilitarian goals, such as ea of navigation.. |
| |
学会沉默Example:
The following is a webpage The balance of both aesthetic(pastel colors, simple warm visuals) and functional (crisp, uncluttered) design elements to communicate its core benefits—traditionally designed clothing, great rvice and moderate prices.
The following is a page In sharp contrast, this com is a more hip, nontraditional brand. Its website is comparatively more edgy, with bolder colors, humor (the get lucky slogan) and a more focud product line.
欺负的近义词是什么
customers might not find appealing, purely becau of its look and feel. suggests a younger, more urban, and fashion-forward target gment.
Content | Content is defined as all digital subject matter on the site. This includes the from of the digital subject matter—text, video, audio and graphics— as well as the domains of the digital subject matter, including product, rvice, and information offerings. While context largely focus on the “how” of site design, content focus on “what” is prented. |
| |
Example:
includes content pertaining to its product offerings, rvices, and offline support. In terms of media, the site us a combination of text, photos and graphics to convey its content.
Community | Community is defined as the interaction that occurs between site urs. It does not refer to site-to-ur interactions. Ur-to-ur communication can occur between two urs (e-mails, online games) or between one ur and many (eg chat rooms) |
| |
Example:
has an innovative community feature that allows two urs to shop simultaneously on its site. This trademarked rvice termed “Shop with a Friend” enables two urs to view the site at the same time, brow together, and purcha the product. It is a virtual shopping experience.
男士领带
| 麻辣小吃 Customization | Customization is defined as the site’s ability to tailor itlf or to be tailored by each ur. When the customization is initiated and managed by the firm, we term it tailoring. When the customization imitated and managed by the ur, we term it personalization. |
| | 捉鸭记
Example:
On Landnd,com, the ur is able to personalize the site to limited degree, using a feature called the personal shopping account. Here, the ur can enter basic personal inf
ormation, complete an address book for potential recipients of purchas, and enter key dates in the reminder rvice. In turn, once personal profile data is entered and consumers begin to u the site, the site us this data to tailor email messages, banner ads, and the content of the site to the individual.
Communication | Communication refers to the dialogue that unfolds between the site and its urs. This communication can take three forms: site-to-ur communication (eg email notification), ur-to-site (eg customer rvice request), or two-way communication (eg instant messaging) |
| |
Example:
has introduced a communication feature called “Lands’ End Live” which enables the ur to talk directly with the customer rvice reprentative while shopping on the site. Clicking the Land’s End Live button results in two options:
(1) connection by phone (this assumes the ur has two phone lines), a direct Internet connection by DSL, or by cable modem or
刘字怎么写好看(2) connection by live text chat
Connection | Communication is defined as the extension of the formal linkages between the site and other sites. |
美好生活的向往 | |
Example:
does not have any connections to other sites; however, it does have an affiliates program that allows other sites to connect to Lands’End. In particular, supplies the affiliate site with banner ads to link visitors from the site to store. The affiliate partner earns 5 % on every sale that occurs on a click-through from the site. If a customer is a first-time Lands’ End buyer, the affiliate earns an additional finder’s fee
美丽女性
Commerce | Commerce is defined as the sale of goods, products, or rvices on the site. |
| |
Example:
site obviously has transactional capability. It has the typical “shopping basket” feature along with shipping (ie to home, to someone el’s home, or to the office) information. The shopping basket can be viewed as any point in the shopping experience. It includes such information as quantity, description, size, prices and availability, and it also provides options to “delete the item” and “order more of this”
